{"id":878,"date":"2022-01-04T12:44:09","date_gmt":"2022-01-04T17:44:09","guid":{"rendered":"https:\/\/www.cbinsights.com\/?page_id=878"},"modified":"2023-01-30T18:19:13","modified_gmt":"2023-01-30T23:19:13","slug":"brown-brown-case-study","status":"publish","type":"case-study","link":"https:\/\/www.cbinsights.com\/resources\/case-studies\/brown-brown-case-study\/","title":{"rendered":"Brown &#038; Brown Insurance Success Story"},"content":{"rendered":"<section id=\"\" class='section-extended has-background placement-full-width'>\n\t<div class='has-navy-background-color' style='color: rgb(255,255,255)'>\n\t\t\t\t\t<div class='background' style='background-image: url(\"https:\/\/www.cbinsights.com\/wp-content\/uploads\/2021\/12\/CircuitboardBackground-768x381.png\");background-position: top center;background-size: cover'><\/div>\n\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\n<section id=\"\" class='section-extended placement-reduced-width padding-none'>\n\t<div >\n\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<h1 class=\"has-teal-color has-text-color wp-block-heading\"><strong><strong><meta charset=\"utf-8\"><strong>Brown &amp; Brown Success Story<\/strong><\/strong><\/strong><\/h1>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong><strong><meta charset=\"utf-8\"><strong><strong>Transforming Into a Digital-First Company: Brown &amp; Brown Insurance<\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class='block-themed-media shadow--none set-alignment--fill-container media--image'>\n\t<img decoding=\"async\" class=\"attachment-large size-large\" src=\"https:\/\/www.cbinsights.com\/wp-content\/uploads\/2022\/01\/Brown-Brown-Insurance-Logo.png\" loading=\"lazy\" width=\"400\" height=\"200\" data-image-src-large=\"\" \/><\/div><\/div>\n<\/div>\n\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section id=\"\" class='section-extended placement-reduced-width padding-none'>\n\t<div >\n\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-vertically-aligned-center profile\" style=\"grid-template-columns:20% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" loading=\"lazy\" width=\"900\" height=\"900\" src=\"https:\/\/www.cbinsights.com\/wp-content\/uploads\/2022\/01\/Jimmy_Saldana_Circle-Mint.png\" alt=\"\" class=\"wp-image-6178 size-full\" srcset=\"https:\/\/www.cbinsights.com\/wp-content\/uploads\/2022\/01\/Jimmy_Saldana_Circle-Mint.png 900w, https:\/\/www.cbinsights.com\/wp-content\/uploads\/2022\/01\/Jimmy_Saldana_Circle-Mint-300x300.png 300w, https:\/\/www.cbinsights.com\/wp-content\/uploads\/2022\/01\/Jimmy_Saldana_Circle-Mint-150x150.png 150w, https:\/\/www.cbinsights.com\/wp-content\/uploads\/2022\/01\/Jimmy_Saldana_Circle-Mint-768x768.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h3 class=\"wp-block-heading\"><strong><strong><meta charset=\"utf-8\"><strong><strong>Jimmy Saldana<\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p><meta charset=\"utf-8\">Former Director of Strategic Innovation, Brown &amp; Brown Insurance<\/p>\n<\/div><\/div>\n\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section id=\"\" class='section-extended placement-reduced-width padding-none'>\n\t<div >\n\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\n<section id=\"\" class='section-extended placement-reduced-width padding-none shadow-navy border-solid'>\n\t<div style='color: rgb(10,0,0)'>\n\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-6 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Key Results:<\/h3>\n\n\n\n<ul><li>More agile in response to internal requests<\/li><\/ul>\n\n\n\n<ul><li>Data-driven recommendation on tech markets and companies<\/li><\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>CB Insights Products Mentioned:<\/strong><\/p>\n\n\n\n<ul class=\"has-magenta-color has-text-color\"><li><a data-type=\"page\" data-id=\"2037\" href=\"https:\/\/www.cbinsights.com\/collections\/\">Collections \u2192<\/a><\/li><li><a data-type=\"page\" data-id=\"2029\" href=\"https:\/\/www.cbinsights.com\/mosaic-score\/\">Mosaic <\/a><a href=\"https:\/\/www.cbinsights.com\/what-we-offer\/collections\/\">\u2192<\/a><\/li><li><a data-type=\"page\" data-id=\"135\" href=\"https:\/\/www.cbinsights.com\/what-we-offer\/research\/\">Research \u2192<\/a><\/li><\/ul>\n<\/div>\n<\/div>\n\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section id=\"\" class='section-extended placement-reduced-width padding-none'>\n\t<div >\n\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\n\n<p style=\"font-size:24px\">Insurance is not an industry that was built to be digital-first. Legacy systems and burdensome regulations present challenges that do not allow us to move as fast as other industries.<\/p>\n\n\n\n<p>In today\u2019s world, customers expect a digital-first customer experience, and at&nbsp;<a href=\"https:\/\/www.bbinsurance.com\/\">Brown &amp; Brown Insurance<\/a>, we are committed to rising to that challenge. Our goal is to deliver the best experience possible to our customers, and we know that technology can help us get there faster.<\/p>\n\n\n\n<p>I serve as the Director of Strategic Innovation, and our team is focused on helping avoid business disruption by understanding how new technological innovations enable us to better serve our customers. We drive the organization forward by monitoring what is happening in the technology market and distilling those key takeaways down for the business. The insight we provide is then leveraged as we shape Brown &amp; Brown\u2019s product development and business model.<\/p>\n\n\n\n<p>In the past, researching the technology market was time-consuming and labor-intensive. We would conduct our own research, gathering information from Google, company websites and other various sources and then pull it all together into a spreadsheet. When internal research requests on new markets or companies were submitted, we started this very manual process over, compiling information across multiple sources and triple-checking every data point. Markets move fast, and company strategies are constantly changing. Our 200-line spreadsheet could not keep up with the pace of the business.<\/p>\n\n\n\n<p>Today, we use CB Insights to quickly and easily pull real-time data. We can also access research from industry experts that helps our team identify what companies and markets we need to educate the organization on internally, and those who may be a good fit for acquisitions.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><span class=\"has-inline-color has-dark-purple-color\">Streamlining<\/span> The Research Process<\/strong><\/h2>\n\n\n\n<p>CB Insights helps us at every stage of our research process. It is the only all-in-one platform on the market. When we start to look into a new market or company, we begin by seeing what information we can find in CB Insights \u2014 from what partnerships they have to what the CB Insights analysts have written about them.<\/p>\n\n\n\n<p>One of the easiest ways for us to filter companies is to use the&nbsp;<a href=\"https:\/\/www.cbinsights.com\/mosaic-score\/\">Mosaic Score<\/a>. We have been doing this long enough to know that just a few data points on their funding or a \u201cgood feeling\u201d about a founding team does not tell you enough. The Mosaic Score is the one number that brings it all together for us, giving us a complete picture of a company\u2019s financial position, market potential, press coverage and management team strength. All of these are critical factors to consider when evaluating companies.<\/p>\n\n\n\n<p>Once we have used Mosaic Score to get our shortlist of companies together, we start tracking the funnel. We pull our shortlist into a Collection, a real-time spreadsheet of companies, and then create easily customizable fields for our different stages of funnel. Wecan tell you within one click how many companies have done a proof of concept, signed an NDA and more.<\/p>\n\n\n\n<div style=\"height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-pullquote is-style-default has-border-color\" style=\"border-color:#c3c3c3\"><blockquote><p>When we start to look into a new market or company, we begin by seeing what information we can find in CB Insights \u2014 from what partnerships they have to what the CB Insights analysts have written about them.<\/p><\/blockquote><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>CB Insights\u2019 \u2018Collections\u2019 feature is <span class=\"has-inline-color has-dark-purple-color\">a CRM built for teams like ours<\/span>.<\/strong><\/h2>\n\n\n\n<p>Because the&nbsp;<a href=\"https:\/\/www.cbinsights.com\/what-we-offer\/collections\/\">Collections<\/a>&nbsp;feature is also pulling in CB Insights\u2019 rich dataset, we can look at how much funding a company has raised, valuations and other financial data to see where the market is heading. This feature has streamlined our collaboration and made it easier for startups to work with us, which is a huge benefit when it comes to attracting the best and brightest tech innovators.<\/p>\n\n\n\n<div style=\"height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-pullquote is-style-default has-border-color\" style=\"border-color:#c3c3c3\"><blockquote><p>We are quicker and more agile in our response to internal requests for research about different markets and have all of the valuable information we need for a company shortlist at our fingertips.<\/p><\/blockquote><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><span class=\"has-inline-color has-dark-purple-color\">Trusting<\/span> Our Data<\/strong><\/h2>\n\n\n\n<p>You are only as good as the data you are using.<\/p>\n\n\n\n<p>Before utilizing CB Insights, we were limited to data we could find on our own, and often the information would become quickly outdated given the rapidly evolving nature of tech companies and markets. Data sources were also sometimes narrowly focused or biased, and it was challenging to find the purely objective information we were seeking.<\/p>\n\n\n\n<p>We have a higher level of confidence in the information available to us from CB Insights.<\/p>\n\n\n\n<p>One example of the value of CB Insights stems from the period of time leading up to our acquisition of Coverhound. We could see data on their market and offering through CB Insights, but we also were able to conduct research on their investors, market share, and competitors within the platform. Tracking everything within a Collection was a really helpful way to stay on top of the space, and it made our job of presenting this information internally much easier. And, of course, the day our acquisition was announced, we saw it come up just an hour later in CB Insights!<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><span class=\"has-inline-color has-dark-purple-color\">Transforming<\/span> The Customer Experience<\/strong><\/h2>\n\n\n\n<p>As the industry moves through a digital transformation, Brown &amp; Brown Insurance is committed to maintaining our position as an influential leader and remaining focused on being a customer-first company. Today, that also means being a digital-first company.<\/p>\n\n\n\n<p>With CB Insights, we know it is possible. We are quicker and more agile in our response to internal requests for research about different markets, and have all of the valuable information we need for a company shortlist at our fingertips. We are excited to see where our commitment to being a customer-first, digitally innovative company takes Brown &amp; Brown Insurance in the future.<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section id=\"\" class='section-extended placement-full-width padding-none'>\n\t<div class='has-medium-purple-background-color' style='color: rgb(255,255,255)'>\n\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\n<section id=\"\" class='section-extended placement-reduced-width'>\n\t<div >\n\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\n\n<div class=\"wp-block-media-text alignwide is-vertically-aligned-center\" style=\"grid-template-columns:15% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" loading=\"lazy\" width=\"900\" height=\"900\" src=\"https:\/\/www.cbinsights.com\/wp-content\/uploads\/2022\/01\/Jimmy_Saldana_Circle-2.png\" alt=\"\" class=\"wp-image-6179 size-full\" srcset=\"https:\/\/www.cbinsights.com\/wp-content\/uploads\/2022\/01\/Jimmy_Saldana_Circle-2.png 900w, https:\/\/www.cbinsights.com\/wp-content\/uploads\/2022\/01\/Jimmy_Saldana_Circle-2-300x300.png 300w, https:\/\/www.cbinsights.com\/wp-content\/uploads\/2022\/01\/Jimmy_Saldana_Circle-2-150x150.png 150w, https:\/\/www.cbinsights.com\/wp-content\/uploads\/2022\/01\/Jimmy_Saldana_Circle-2-768x768.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h3 class=\"wp-block-heading\"><strong><strong><meta charset=\"utf-8\"><strong><strong>Jimmy Saldana<\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p><meta charset=\"utf-8\"> Former Director of Strategic Innovation, Brown &amp; Brown Insurance <\/p>\n\n\n\n<p>  <\/p>\n<\/div><\/div>\n\n\n\n<p><meta charset=\"utf-8\">Jimmy Saldana was the Director of Strategic Innovation at Brown &amp; Brown Insurance, the sixth-largest brokerage firm in the world. In his role, he helped the team stay on top of emerging trends and drive innovation at the organization.<\/p>\n\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section id=\"\" class='section-extended placement-full-width'>\n\t<div class='has-dark-purple-background-color' style='color: rgb(255,255,255)'>\n\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\n\n<div class=\"wp-block-columns is-layout-flex wp-container-9 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n<h2 class=\"wp-block-heading\">Ready to get started?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Let&#8217;s talk.<\/h3>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class='block-themed-media shadow--black set-alignment--fill-container media--image'>\n\t<img decoding=\"async\" class=\"attachment-large size-large\" src=\"https:\/\/www.cbinsights.com\/wp-content\/uploads\/2022\/01\/Market_Map_Fintech-1-1.svg\" loading=\"lazy\" width=\"502\" height=\"302\" data-image-src-large=\"\" \/><\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<p><strong>Request a demo<\/strong><\/p>\n\n\n\n<div class='hubspot-form hubspot-form--alternative hubspot-form--white layout--standard'>\n\t<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2.js\"><\/script>\r\n<script>\r\nhbspt.forms.create({\r\nregion: \"na1\",\r\nportalId: \"763793\",\r\nformId: \"f01daeb8-accf-41ac-93be-d541776bf9d0\"\r\n});\r\n<\/script><\/div>\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n","protected":false},"featured_media":9605,"menu_order":18,"template":"","meta":[],"case-study-topic":[],"case-study-industry":[18],"acf":[],"gutenberg_blocks":[{"blockName":"acf\/section-extended","attrs":{"name":"acf\/section-extended","data":{"placement":"full-width","_placement":"field_617b70a2c90b3","background_color":"rgb(0,13,32)","_background_color":"field_617b6f6fc90b1","text_color":"rgb(255,255,255)","_text_color":"field_617b7048c90b2","background_image":449,"_background_image":"field_619ec12a91823","background_horizontal_attachment":"center","_background_horizontal_attachment":"field_619ec1ec91825","background_vertical_attachment":"top","_background_vertical_attachment":"field_619ec74334a67","background_sizing":"cover","_background_sizing":"field_619ed313bb7cb","background":"","_background":"field_619ec26c484c6","background_desktop_image":"","_background_desktop_image":"field_619ec12a91823","background_desktop_horizontal_attachment":"center","_background_desktop_horizontal_attachment":"field_619ec1ec91825","background_desktop_vertical_attachment":"top","_background_desktop_vertical_attachment":"field_619ec74334a67","background_desktop_sizing":"auto","_background_desktop_sizing":"field_619ed313bb7cb","background_desktop":"","_background_desktop":"field_619ec2b5484c7","padding_vertical":"standard","_padding_vertical":"field_61dcb4d13d872","show_border":"0","_show_border":"field_61dcbd267eb65"},"mode":"preview"},"innerBlocks":[{"blockName":"acf\/section-extended","attrs":{"name":"acf\/section-extended","data":{"placement":"reduced-width","_placement":"field_617b70a2c90b3","background_color":"","_background_color":"field_617b6f6fc90b1","text_color":"","_text_color":"field_617b7048c90b2","background_image":"","_background_image":"field_619ec12a91823","background_sizing":"auto","_background_sizing":"field_619ed313bb7cb","background":"","_background":"field_619ec26c484c6","background_desktop_image":"","_background_desktop_image":"field_619ec12a91823","background_desktop_sizing":"auto","_background_desktop_sizing":"field_619ed313bb7cb","background_desktop":"","_background_desktop":"field_619ec2b5484c7","padding_vertical":"none","_padding_vertical":"field_61dcb4d13d872","show_border":"0","_show_border":"field_61dcbd267eb65","show_shadow":"0","_show_shadow":"field_61dcfa3d75bbc"},"mode":"preview"},"innerBlocks":[{"blockName":"core\/columns","attrs":{"verticalAlignment":"center"},"innerBlocks":[{"blockName":"core\/column","attrs":{"verticalAlignment":"center","width":"60%"},"innerBlocks":[{"blockName":"core\/heading","attrs":{"level":1,"textColor":"teal"},"innerBlocks":[],"innerHTML":"\n<h1 class=\"has-teal-color has-text-color\"><strong><strong><meta charset=\"utf-8\"><strong>Brown &amp; Brown Success Story<\/strong><\/strong><\/strong><\/h1>\n","innerContent":["\n<h1 class=\"has-teal-color has-text-color\"><strong><strong><meta charset=\"utf-8\"><strong>Brown &amp; Brown Success Story<\/strong><\/strong><\/strong><\/h1>\n"]},{"blockName":"core\/spacer","attrs":{"height":"16px"},"innerBlocks":[],"innerHTML":"\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","innerContent":["\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n"]},{"blockName":"core\/heading","attrs":[],"innerBlocks":[],"innerHTML":"\n<h2><strong><strong><strong><meta charset=\"utf-8\"><strong><strong>Transforming Into a Digital-First Company: Brown &amp; Brown Insurance<\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n","innerContent":["\n<h2><strong><strong><strong><meta charset=\"utf-8\"><strong><strong>Transforming Into a Digital-First Company: Brown &amp; Brown Insurance<\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n"]}],"innerHTML":"\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:60%\">\n\n\n\n<\/div>\n","innerContent":["\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:60%\">",null,"\n\n",null,"\n\n",null,"<\/div>\n"]},{"blockName":"core\/column","attrs":{"verticalAlignment":"center","width":""},"innerBlocks":[{"blockName":"acf\/themed-media","attrs":{"name":"acf\/themed-media","data":{"media_type":"image","_media_type":"field_619d1eb7682b9","image":5204,"_image":"field_6197fd1d77fb0","shadow_color":"none","_shadow_color":"field_6197fcdf7dfc5","alignment":"fill-container","_alignment":"field_6198025dcfad7"},"mode":"preview"},"innerBlocks":[],"innerHTML":"","innerContent":[]}],"innerHTML":"\n<div class=\"wp-block-column is-vertically-aligned-center\"><\/div>\n","innerContent":["\n<div class=\"wp-block-column 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style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","innerContent":["\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n"]},{"blockName":"core\/media-text","attrs":{"mediaId":6178,"mediaLink":"https:\/\/www.cbinsights.com\/resources\/case-studies\/block-case-study\/jimmy_saldana_circle-mint\/","mediaType":"image","mediaWidth":20,"mediaSizeSlug":"full","isStackedOnMobile":false,"verticalAlignment":"center","className":"profile"},"innerBlocks":[{"blockName":"core\/heading","attrs":{"level":3},"innerBlocks":[],"innerHTML":"\n<h3><strong><strong><meta charset=\"utf-8\"><strong><strong>Jimmy Saldana<\/strong><\/strong><\/strong><\/strong><\/h3>\n","innerContent":["\n<h3><strong><strong><meta charset=\"utf-8\"><strong><strong>Jimmy Saldana<\/strong><\/strong><\/strong><\/strong><\/h3>\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p><meta charset=\"utf-8\">Former Director of Strategic Innovation, Brown &amp; Brown Insurance<\/p>\n","innerContent":["\n<p><meta charset=\"utf-8\">Former Director of Strategic Innovation, Brown &amp; Brown Insurance<\/p>\n"]}],"innerHTML":"\n<div class=\"wp-block-media-text alignwide is-vertically-aligned-center profile\" style=\"grid-template-columns:20% auto\"><figure class=\"wp-block-media-text__media\"><img src=\"https:\/\/www.cbinsights.com\/wp-content\/uploads\/2022\/01\/Jimmy_Saldana_Circle-Mint.png\" alt=\"\" class=\"wp-image-6178 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n\n<\/div><\/div>\n","innerContent":["\n<div class=\"wp-block-media-text alignwide is-vertically-aligned-center profile\" style=\"grid-template-columns:20% auto\"><figure class=\"wp-block-media-text__media\"><img src=\"https:\/\/www.cbinsights.com\/wp-content\/uploads\/2022\/01\/Jimmy_Saldana_Circle-Mint.png\" alt=\"\" class=\"wp-image-6178 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">",null,"\n\n",null,"<\/div><\/div>\n"]}],"innerHTML":"\n\n\n\n","innerContent":["\n",null,"\n\n",null,"\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"acf\/section-extended","attrs":{"name":"acf\/section-extended","data":{"placement":"reduced-width","_placement":"field_617b70a2c90b3","background_color":"","_background_color":"field_617b6f6fc90b1","text_color":"","_text_color":"field_617b7048c90b2","background_image":"","_background_image":"field_619ec12a91823","background_sizing":"auto","_background_sizing":"field_619ed313bb7cb","background":"","_background":"field_619ec26c484c6","background_desktop_image":"","_background_desktop_image":"field_619ec12a91823","background_desktop_sizing":"auto","_background_desktop_sizing":"field_619ed313bb7cb","background_desktop":"","_background_desktop":"field_619ec2b5484c7","padding_vertical":"none","_padding_vertical":"field_61dcb4d13d872","show_border":"0","_show_border":"field_61dcbd267eb65","show_shadow":"0","_show_shadow":"field_61dcfa3d75bbc"},"mode":"preview"},"innerBlocks":[{"blockName":"acf\/section-extended","attrs":{"name":"acf\/section-extended","data":{"placement":"reduced-width","_placement":"field_617b70a2c90b3","background_color":"","_background_color":"field_617b6f6fc90b1","text_color":"rgb(10,0,0)","_text_color":"field_617b7048c90b2","background_image":"","_background_image":"field_619ec12a91823","background_sizing":"auto","_background_sizing":"field_619ed313bb7cb","background":"","_background":"field_619ec26c484c6","background_desktop_image":"","_background_desktop_image":"field_619ec12a91823","background_desktop_sizing":"auto","_background_desktop_sizing":"field_619ed313bb7cb","background_desktop":"","_background_desktop":"field_619ec2b5484c7","padding_vertical":"none","_padding_vertical":"field_61dcb4d13d872","show_border":"1","_show_border":"field_61dcbd267eb65","border_style":["solid"],"_border_style":"field_61dcbd517eb66","show_shadow":"1","_show_shadow":"field_61dcfa3d75bbc","shadow_color":"navy","_shadow_color":"field_61dcb6490bdb1","section_shadow":"","_section_shadow":"field_61dcf7fcb3c0a"},"mode":"preview"},"innerBlocks":[{"blockName":"core\/columns","attrs":{"verticalAlignment":"top"},"innerBlocks":[{"blockName":"core\/column","attrs":{"verticalAlignment":"top"},"innerBlocks":[{"blockName":"core\/heading","attrs":{"level":3},"innerBlocks":[],"innerHTML":"\n<h3>Key Results:<\/h3>\n","innerContent":["\n<h3>Key Results:<\/h3>\n"]},{"blockName":"core\/list","attrs":[],"innerBlocks":[],"innerHTML":"\n<ul><li>More agile in response to internal requests<\/li><\/ul>\n","innerContent":["\n<ul><li>More agile in response to internal requests<\/li><\/ul>\n"]},{"blockName":"core\/list","attrs":[],"innerBlocks":[],"innerHTML":"\n<ul><li>Data-driven recommendation on tech markets and companies<\/li><\/ul>\n","innerContent":["\n<ul><li>Data-driven recommendation on tech markets and companies<\/li><\/ul>\n"]}],"innerHTML":"\n<div class=\"wp-block-column is-vertically-aligned-top\">\n\n\n\n<\/div>\n","innerContent":["\n<div class=\"wp-block-column is-vertically-aligned-top\">",null,"\n\n",null,"\n\n",null,"<\/div>\n"]},{"blockName":"core\/column","attrs":{"verticalAlignment":"top"},"innerBlocks":[{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p><strong>CB Insights Products Mentioned:<\/strong><\/p>\n","innerContent":["\n<p><strong>CB Insights Products Mentioned:<\/strong><\/p>\n"]},{"blockName":"core\/list","attrs":{"textColor":"magenta"},"innerBlocks":[],"innerHTML":"\n<ul class=\"has-magenta-color has-text-color\"><li><a data-type=\"page\" data-id=\"2037\" href=\"https:\/\/www.cbinsights.com\/collections\/\">Collections \u2192<\/a><\/li><li><a data-type=\"page\" data-id=\"2029\" href=\"https:\/\/www.cbinsights.com\/mosaic-score\/\">Mosaic <\/a><a href=\"https:\/\/www.cbinsights.com\/what-we-offer\/collections\/\">\u2192<\/a><\/li><li><a data-type=\"page\" data-id=\"135\" href=\"https:\/\/www.cbinsights.com\/what-we-offer\/research\/\">Research \u2192<\/a><\/li><\/ul>\n","innerContent":["\n<ul class=\"has-magenta-color has-text-color\"><li><a data-type=\"page\" data-id=\"2037\" href=\"https:\/\/www.cbinsights.com\/collections\/\">Collections \u2192<\/a><\/li><li><a data-type=\"page\" data-id=\"2029\" href=\"https:\/\/www.cbinsights.com\/mosaic-score\/\">Mosaic <\/a><a href=\"https:\/\/www.cbinsights.com\/what-we-offer\/collections\/\">\u2192<\/a><\/li><li><a data-type=\"page\" data-id=\"135\" href=\"https:\/\/www.cbinsights.com\/what-we-offer\/research\/\">Research \u2192<\/a><\/li><\/ul>\n"]}],"innerHTML":"\n<div class=\"wp-block-column is-vertically-aligned-top\">\n\n<\/div>\n","innerContent":["\n<div class=\"wp-block-column is-vertically-aligned-top\">",null,"\n\n",null,"<\/div>\n"]}],"innerHTML":"\n<div class=\"wp-block-columns are-vertically-aligned-top\">\n\n<\/div>\n","innerContent":["\n<div class=\"wp-block-columns are-vertically-aligned-top\">",null,"\n\n",null,"<\/div>\n"]}],"innerHTML":"\n\n","innerContent":["\n",null,"\n"]}],"innerHTML":"\n\n","innerContent":["\n",null,"\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"acf\/section-extended","attrs":{"name":"acf\/section-extended","data":{"placement":"reduced-width","_placement":"field_617b70a2c90b3","background_color":"","_background_color":"field_617b6f6fc90b1","text_color":"","_text_color":"field_617b7048c90b2","background_image":"","_background_image":"field_619ec12a91823","background_sizing":"auto","_background_sizing":"field_619ed313bb7cb","background":"","_background":"field_619ec26c484c6","background_desktop_image":"","_background_desktop_image":"field_619ec12a91823","background_desktop_sizing":"auto","_background_desktop_sizing":"field_619ed313bb7cb","background_desktop":"","_background_desktop":"field_619ec2b5484c7","padding_vertical":"none","_padding_vertical":"field_61dcb4d13d872","show_border":"0","_show_border":"field_61dcbd267eb65","show_shadow":"0","_show_shadow":"field_61dcfa3d75bbc"},"mode":"preview"},"innerBlocks":[{"blockName":"core\/paragraph","attrs":{"style":{"typography":{"fontSize":"24px"}}},"innerBlocks":[],"innerHTML":"\n<p style=\"font-size:24px\">Insurance is not an industry that was built to be digital-first. Legacy systems and burdensome regulations present challenges that do not allow us to move as fast as other industries.<\/p>\n","innerContent":["\n<p style=\"font-size:24px\">Insurance is not an industry that was built to be digital-first. Legacy systems and burdensome regulations present challenges that do not allow us to move as fast as other industries.<\/p>\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>In today\u2019s world, customers expect a digital-first customer experience, and at&nbsp;<a href=\"https:\/\/www.bbinsurance.com\/\">Brown &amp; Brown Insurance<\/a>, we are committed to rising to that challenge. Our goal is to deliver the best experience possible to our customers, and we know that technology can help us get there faster.<\/p>\n","innerContent":["\n<p>In today\u2019s world, customers expect a digital-first customer experience, and at&nbsp;<a href=\"https:\/\/www.bbinsurance.com\/\">Brown &amp; Brown Insurance<\/a>, we are committed to rising to that challenge. Our goal is to deliver the best experience possible to our customers, and we know that technology can help us get there faster.<\/p>\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>I serve as the Director of Strategic Innovation, and our team is focused on helping avoid business disruption by understanding how new technological innovations enable us to better serve our customers. We drive the organization forward by monitoring what is happening in the technology market and distilling those key takeaways down for the business. The insight we provide is then leveraged as we shape Brown &amp; Brown\u2019s product development and business model.<\/p>\n","innerContent":["\n<p>I serve as the Director of Strategic Innovation, and our team is focused on helping avoid business disruption by understanding how new technological innovations enable us to better serve our customers. We drive the organization forward by monitoring what is happening in the technology market and distilling those key takeaways down for the business. The insight we provide is then leveraged as we shape Brown &amp; Brown\u2019s product development and business model.<\/p>\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>In the past, researching the technology market was time-consuming and labor-intensive. We would conduct our own research, gathering information from Google, company websites and other various sources and then pull it all together into a spreadsheet. When internal research requests on new markets or companies were submitted, we started this very manual process over, compiling information across multiple sources and triple-checking every data point. Markets move fast, and company strategies are constantly changing. Our 200-line spreadsheet could not keep up with the pace of the business.<\/p>\n","innerContent":["\n<p>In the past, researching the technology market was time-consuming and labor-intensive. We would conduct our own research, gathering information from Google, company websites and other various sources and then pull it all together into a spreadsheet. When internal research requests on new markets or companies were submitted, we started this very manual process over, compiling information across multiple sources and triple-checking every data point. Markets move fast, and company strategies are constantly changing. Our 200-line spreadsheet could not keep up with the pace of the business.<\/p>\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>Today, we use CB Insights to quickly and easily pull real-time data. We can also access research from industry experts that helps our team identify what companies and markets we need to educate the organization on internally, and those who may be a good fit for acquisitions.<\/p>\n","innerContent":["\n<p>Today, we use CB Insights to quickly and easily pull real-time data. We can also access research from industry experts that helps our team identify what companies and markets we need to educate the organization on internally, and those who may be a good fit for acquisitions.<\/p>\n"]},{"blockName":"core\/spacer","attrs":{"height":"40px"},"innerBlocks":[],"innerHTML":"\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","innerContent":["\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n"]},{"blockName":"core\/heading","attrs":[],"innerBlocks":[],"innerHTML":"\n<h2><strong><span class=\"has-inline-color has-dark-purple-color\">Streamlining<\/span> The Research Process<\/strong><\/h2>\n","innerContent":["\n<h2><strong><span class=\"has-inline-color has-dark-purple-color\">Streamlining<\/span> The Research Process<\/strong><\/h2>\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>CB Insights helps us at every stage of our research process. It is the only all-in-one platform on the market. When we start to look into a new market or company, we begin by seeing what information we can find in CB Insights \u2014 from what partnerships they have to what the CB Insights analysts have written about them.<\/p>\n","innerContent":["\n<p>CB Insights helps us at every stage of our research process. It is the only all-in-one platform on the market. When we start to look into a new market or company, we begin by seeing what information we can find in CB Insights \u2014 from what partnerships they have to what the CB Insights analysts have written about them.<\/p>\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>One of the easiest ways for us to filter companies is to use the&nbsp;<a href=\"https:\/\/www.cbinsights.com\/mosaic-score\/\">Mosaic Score<\/a>. We have been doing this long enough to know that just a few data points on their funding or a \u201cgood feeling\u201d about a founding team does not tell you enough. The Mosaic Score is the one number that brings it all together for us, giving us a complete picture of a company\u2019s financial position, market potential, press coverage and management team strength. All of these are critical factors to consider when evaluating companies.<\/p>\n","innerContent":["\n<p>One of the easiest ways for us to filter companies is to use the&nbsp;<a href=\"https:\/\/www.cbinsights.com\/mosaic-score\/\">Mosaic Score<\/a>. We have been doing this long enough to know that just a few data points on their funding or a \u201cgood feeling\u201d about a founding team does not tell you enough. The Mosaic Score is the one number that brings it all together for us, giving us a complete picture of a company\u2019s financial position, market potential, press coverage and management team strength. All of these are critical factors to consider when evaluating companies.<\/p>\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>Once we have used Mosaic Score to get our shortlist of companies together, we start tracking the funnel. We pull our shortlist into a Collection, a real-time spreadsheet of companies, and then create easily customizable fields for our different stages of funnel. Wecan tell you within one click how many companies have done a proof of concept, signed an NDA and more.<\/p>\n","innerContent":["\n<p>Once we have used Mosaic Score to get our shortlist of companies together, we start tracking the funnel. We pull our shortlist into a Collection, a real-time spreadsheet of companies, and then create easily customizable fields for our different stages of funnel. Wecan tell you within one click how many companies have done a proof of concept, signed an NDA and more.<\/p>\n"]},{"blockName":"core\/spacer","attrs":{"height":"8px"},"innerBlocks":[],"innerHTML":"\n<div style=\"height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","innerContent":["\n<div style=\"height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n"]},{"blockName":"core\/pullquote","attrs":{"style":{"border":{"color":"#c3c3c3"}},"className":"is-style-default"},"innerBlocks":[],"innerHTML":"\n<figure class=\"wp-block-pullquote is-style-default has-border-color\" style=\"border-color:#c3c3c3\"><blockquote><p>When we start to look into a new market or company, we begin by seeing what information we can find in CB Insights \u2014 from what partnerships they have to what the CB Insights analysts have written about them.<\/p><\/blockquote><\/figure>\n","innerContent":["\n<figure class=\"wp-block-pullquote is-style-default has-border-color\" style=\"border-color:#c3c3c3\"><blockquote><p>When we start to look into a new market or company, we begin by seeing what information we can find in CB Insights \u2014 from what partnerships they have to what the CB Insights analysts have written about them.<\/p><\/blockquote><\/figure>\n"]},{"blockName":"core\/spacer","attrs":{"height":"40px"},"innerBlocks":[],"innerHTML":"\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","innerContent":["\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n"]},{"blockName":"core\/heading","attrs":[],"innerBlocks":[],"innerHTML":"\n<h2><strong>CB Insights\u2019 \u2018Collections\u2019 feature is <span class=\"has-inline-color has-dark-purple-color\">a CRM built for teams like ours<\/span>.<\/strong><\/h2>\n","innerContent":["\n<h2><strong>CB Insights\u2019 \u2018Collections\u2019 feature is <span class=\"has-inline-color has-dark-purple-color\">a CRM built for teams like ours<\/span>.<\/strong><\/h2>\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>Because the&nbsp;<a href=\"https:\/\/www.cbinsights.com\/what-we-offer\/collections\/\">Collections<\/a>&nbsp;feature is also pulling in CB Insights\u2019 rich dataset, we can look at how much funding a company has raised, valuations and other financial data to see where the market is heading. This feature has streamlined our collaboration and made it easier for startups to work with us, which is a huge benefit when it comes to attracting the best and brightest tech innovators.<\/p>\n","innerContent":["\n<p>Because the&nbsp;<a href=\"https:\/\/www.cbinsights.com\/what-we-offer\/collections\/\">Collections<\/a>&nbsp;feature is also pulling in CB Insights\u2019 rich dataset, we can look at how much funding a company has raised, valuations and other financial data to see where the market is heading. This feature has streamlined our collaboration and made it easier for startups to work with us, which is a huge benefit when it comes to attracting the best and brightest tech innovators.<\/p>\n"]},{"blockName":"core\/spacer","attrs":{"height":"8px"},"innerBlocks":[],"innerHTML":"\n<div style=\"height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","innerContent":["\n<div style=\"height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n"]},{"blockName":"core\/pullquote","attrs":{"style":{"border":{"color":"#c3c3c3"}},"className":"is-style-default"},"innerBlocks":[],"innerHTML":"\n<figure class=\"wp-block-pullquote is-style-default has-border-color\" style=\"border-color:#c3c3c3\"><blockquote><p>We are quicker and more agile in our response to internal requests for research about different markets and have all of the valuable information we need for a company shortlist at our fingertips.<\/p><\/blockquote><\/figure>\n","innerContent":["\n<figure class=\"wp-block-pullquote is-style-default has-border-color\" style=\"border-color:#c3c3c3\"><blockquote><p>We are quicker and more agile in our response to internal requests for research about different markets and have all of the valuable information we need for a company shortlist at our fingertips.<\/p><\/blockquote><\/figure>\n"]},{"blockName":"core\/spacer","attrs":{"height":"40px"},"innerBlocks":[],"innerHTML":"\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","innerContent":["\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n"]},{"blockName":"core\/heading","attrs":[],"innerBlocks":[],"innerHTML":"\n<h2><strong><span class=\"has-inline-color has-dark-purple-color\">Trusting<\/span> Our Data<\/strong><\/h2>\n","innerContent":["\n<h2><strong><span class=\"has-inline-color has-dark-purple-color\">Trusting<\/span> Our Data<\/strong><\/h2>\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>You are only as good as the data you are using.<\/p>\n","innerContent":["\n<p>You are only as good as the data you are using.<\/p>\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>Before utilizing CB Insights, we were limited to data we could find on our own, and often the information would become quickly outdated given the rapidly evolving nature of tech companies and markets. Data sources were also sometimes narrowly focused or biased, and it was challenging to find the purely objective information we were seeking.<\/p>\n","innerContent":["\n<p>Before utilizing CB Insights, we were limited to data we could find on our own, and often the information would become quickly outdated given the rapidly evolving nature of tech companies and markets. Data sources were also sometimes narrowly focused or biased, and it was challenging to find the purely objective information we were seeking.<\/p>\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>We have a higher level of confidence in the information available to us from CB Insights.<\/p>\n","innerContent":["\n<p>We have a higher level of confidence in the information available to us from CB Insights.<\/p>\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>One example of the value of CB Insights stems from the period of time leading up to our acquisition of Coverhound. We could see data on their market and offering through CB Insights, but we also were able to conduct research on their investors, market share, and competitors within the platform. Tracking everything within a Collection was a really helpful way to stay on top of the space, and it made our job of presenting this information internally much easier. And, of course, the day our acquisition was announced, we saw it come up just an hour later in CB Insights!<\/p>\n","innerContent":["\n<p>One example of the value of CB Insights stems from the period of time leading up to our acquisition of Coverhound. We could see data on their market and offering through CB Insights, but we also were able to conduct research on their investors, market share, and competitors within the platform. Tracking everything within a Collection was a really helpful way to stay on top of the space, and it made our job of presenting this information internally much easier. And, of course, the day our acquisition was announced, we saw it come up just an hour later in CB Insights!<\/p>\n"]},{"blockName":"core\/spacer","attrs":{"height":"40px"},"innerBlocks":[],"innerHTML":"\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","innerContent":["\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n"]},{"blockName":"core\/heading","attrs":[],"innerBlocks":[],"innerHTML":"\n<h2><strong><span class=\"has-inline-color has-dark-purple-color\">Transforming<\/span> The Customer Experience<\/strong><\/h2>\n","innerContent":["\n<h2><strong><span class=\"has-inline-color has-dark-purple-color\">Transforming<\/span> The Customer Experience<\/strong><\/h2>\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>As the industry moves through a digital transformation, Brown &amp; Brown Insurance is committed to maintaining our position as an influential leader and remaining focused on being a customer-first company. Today, that also means being a digital-first company.<\/p>\n","innerContent":["\n<p>As the industry moves through a digital transformation, Brown &amp; Brown Insurance is committed to maintaining our position as an influential leader and remaining focused on being a customer-first company. Today, that also means being a digital-first company.<\/p>\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>With CB Insights, we know it is possible. We are quicker and more agile in our response to internal requests for research about different markets, and have all of the valuable information we need for a company shortlist at our fingertips. We are excited to see where our commitment to being a customer-first, digitally innovative company takes Brown &amp; Brown Insurance in the future.<\/p>\n","innerContent":["\n<p>With CB Insights, we know it is possible. We are quicker and more agile in our response to internal requests for research about different markets, and have all of the valuable information we need for a company shortlist at our fingertips. 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