{"id":874,"date":"2022-01-04T12:37:57","date_gmt":"2022-01-04T17:37:57","guid":{"rendered":"https:\/\/www.cbinsights.com\/?page_id=874"},"modified":"2023-01-30T18:19:33","modified_gmt":"2023-01-30T23:19:33","slug":"definitive-logic-case-study","status":"publish","type":"case-study","link":"https:\/\/www.cbinsights.com\/resources\/case-studies\/definitive-logic-case-study\/","title":{"rendered":"Definitive Logic Success Story"},"content":{"rendered":"<section id=\"\" class='section-extended has-background placement-full-width'>\n\t<div class='has-navy-background-color' style='color: rgb(255,255,255)'>\n\t\t\t\t\t<div class='background' style='background-image: url(\"https:\/\/www.cbinsights.com\/wp-content\/uploads\/2021\/12\/CircuitboardBackground-768x381.png\");background-position: top center;background-size: cover'><\/div>\n\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\n<section id=\"\" class='section-extended placement-reduced-width padding-none'>\n\t<div >\n\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<h1 class=\"has-teal-color has-text-color wp-block-heading\"><strong><strong><meta charset=\"utf-8\"><strong>Definitive Logic Success Story<\/strong><\/strong><\/strong><\/h1>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong><strong>Separating the Signal from the Noise: How Definitive Logic Stays on Top of Industry Trends to Build Thought Leadership<\/strong><\/strong><\/strong><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class='block-themed-media shadow--none set-alignment--fill-container media--image'>\n\t<img decoding=\"async\" class=\"attachment-large size-large\" src=\"https:\/\/www.cbinsights.com\/wp-content\/uploads\/2022\/01\/Definitive-Logic-Logo.png\" loading=\"lazy\" width=\"400\" height=\"200\" data-image-src-large=\"\" \/><\/div><\/div>\n<\/div>\n\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section id=\"\" class='section-extended placement-reduced-width padding-none'>\n\t<div >\n\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-vertically-aligned-center profile\" style=\"grid-template-columns:20% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" loading=\"lazy\" width=\"900\" height=\"900\" src=\"https:\/\/www.cbinsights.com\/wp-content\/uploads\/2022\/01\/Michael_Conlin_Circle-Mint.png\" alt=\"\" class=\"wp-image-6208 size-full\" srcset=\"https:\/\/www.cbinsights.com\/wp-content\/uploads\/2022\/01\/Michael_Conlin_Circle-Mint.png 900w, https:\/\/www.cbinsights.com\/wp-content\/uploads\/2022\/01\/Michael_Conlin_Circle-Mint-300x300.png 300w, https:\/\/www.cbinsights.com\/wp-content\/uploads\/2022\/01\/Michael_Conlin_Circle-Mint-150x150.png 150w, https:\/\/www.cbinsights.com\/wp-content\/uploads\/2022\/01\/Michael_Conlin_Circle-Mint-768x768.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h3 class=\"wp-block-heading\"><strong><strong><meta charset=\"utf-8\"><strong><strong>Michael Conlin<\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p><meta charset=\"utf-8\">Chief Technology Officer, Definitive Logic <\/p>\n<\/div><\/div>\n\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section id=\"\" class='section-extended placement-reduced-width padding-none'>\n\t<div >\n\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\n<section id=\"\" class='section-extended placement-reduced-width padding-none shadow-navy border-solid'>\n\t<div style='color: rgb(10,0,0)'>\n\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-6 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Key Results:<\/h3>\n\n\n\n<ul><li>Data-driven recommendations for new &amp; emerging technologies<\/li><\/ul>\n\n\n\n<ul><li>Comprehensive view of multiple emerging tech landscapes<\/li><\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>CB Insights Products Mentioned:<\/strong><\/p>\n\n\n\n<ul class=\"has-magenta-color has-text-color\"><li><a href=\"https:\/\/www.cbinsights.com\/what-we-offer\/research\/\">Expert Intelligence \u2192<\/a><\/li><li><a href=\"https:\/\/www.cbinsights.com\/what-we-offer\/collections\/\">Collections \u2192<\/a><\/li><\/ul>\n<\/div>\n<\/div>\n\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section id=\"\" class='section-extended placement-reduced-width padding-none'>\n\t<div >\n\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\n\n<p style=\"font-size:24px\">At its core, my role as a Chief Technology Officer (CTO) is to be a reliable thought leader for our clients and prospects. They look to our company to help them navigate the bleeding edge of technology: the areas ripe for opportunity, that are reliable enough that companies can grab ahold of and run with. I have to be aware of the latest trends and determine when something is just a fad or has the long-term potential to solve problems or streamline processes.<\/p>\n\n\n\n<p>At&nbsp;<a href=\"https:\/\/www.definitivelogic.com\/\">Definitive Logic<\/a>, we focus on connecting our customers to the bleeding edge of technology. With more than two decades of experience working with a wide range of clients in the digital transformation space, Definitive Logic is dedicated to performance-based and tailored solutions that use technology to solve pressing business challenges for our clients. We have become a preferred technology integration partner because we provide solutions that help our clients save time, money and human resources.<\/p>\n\n\n\n<p>While technology is notorious for moving quickly, there is nothing quite as demanding and fast-paced as the data we bring to our customers on commercial sector best practices. While most devices, techniques and processes will last a few years, this type of data has a half-life of six to nine months. If we have not changed course with our evaluation of the market in 12 months, we are behind the curve, and as a result, we put our clients behind the curve too.<\/p>\n\n\n\n<div style=\"height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-pullquote is-style-default has-border-color\" style=\"border-color:#c3c3c3\"><blockquote><p>Just because something is a great solution for one business does not mean it will be ideal for another.<\/p><\/blockquote><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Exploring <span class=\"has-inline-color has-dark-purple-color\">New Places<\/span><\/strong><\/h2>\n\n\n\n<p>As Definitive Logic\u2019s CTO, I spend a lot of time processing, assessing, digesting and explaining what I have found in my research. Coming from my previous role at the U.S. Department of Defense, I was accustomed to reviewing the bleeding edge in artificial intelligence, analytics and data. While there, I first came across CB Insights.<\/p>\n\n\n\n<div style=\"height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-pullquote is-style-default has-border-color\" style=\"border-color:#c3c3c3\"><blockquote><p>I discovered that the depth, breadth and quality of the research I received from CB Insights were far better than any other market analysts out there.<\/p><\/blockquote><\/figure>\n\n\n\n<div style=\"height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>When I came to Definitive Logic, I built the platform into my budget. I didn\u2019t want to skew my previous field of expertise, and I had to get up to speed \u2014 quickly \u2014 on other aspects of technology, like cyber security, and IoT.<\/p>\n\n\n\n<p>Initially, I took a two-phase approach, by first absorbing all of the inbound information, from newsletters to other thought leadership content I could find. Then, I looked at the problems that our customers needed to solve and dived deeper into the technologies that could solve them.<\/p>\n\n\n\n<p>I spend a significant portion of my time digesting what I have learned and developing it into content that others can use. I then turn my research into&nbsp;<a href=\"https:\/\/www.definitivelogic.com\/insights\/2021\/there-is-a-right-way-to-migrate-to-the-cloud\/\">content<\/a>&nbsp;that can be absorbed, repeated and shared on Twitter and LinkedIn. I frequently share graphics, excerpts, and concepts to help move the conversation forward. Through this approach, I develop thought leadership both internally and externally.<\/p>\n\n\n\n<p>CB Insights has been instrumental to my thought leadership process. A great deal of the content I have shared has been either inspired by CB Insights \u2014 including from their&nbsp;<a href=\"https:\/\/www.cbinsights.com\/newsletter\/\">newsletter<\/a> \u2014 or directly quoted from their content because it is so insightful. I use their newsletters and research to stay on top of trends, and as I learn about our customers\u2019 pain points, I use CB Insights\u2019&nbsp;<a href=\"https:\/\/www.cbinsights.com\/what-we-offer\/research\/\">Expert Intelligence<\/a>&nbsp;and&nbsp;<a href=\"https:\/\/www.cbinsights.com\/what-we-offer\/collections\/\">Collections<\/a>&nbsp;to dive deeper into these topics.<\/p>\n\n\n\n<p>I use CB Insights to stay current in several key areas because the platform offers a more technologically comprehensive view of the industry than anything else.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How <span class=\"has-inline-color has-dark-purple-color\">Thought Leadership<\/span> Ties it All Together<\/strong><\/h2>\n\n\n\n<p>It is easy to make claims and say that new technology will solve problems, but you will lose credibility without proof. Knowing this, I focus on the resources that provide figures, charts and data to back up the content. Only then do I know it is not simply a claim, but a concept that is quantifiable.<\/p>\n\n\n\n<p>Executives and experts always want to know dollar values, and that means having a firm understanding of the numbers behind a new technology or technique. One of the most recent examples is the change from 4G to 5G. It is one thing to say it is faster (which will likely be dismissed or ignored because there is no evidence that it is faster, much less how much faster). It is far more effective to provide current speeds for comparison so companies can qualify costs, savings and other improvements.<\/p>\n\n\n\n<div style=\"height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-pullquote is-style-default has-border-color\" style=\"border-color:#c3c3c3\"><blockquote><p>Not only does CB Insights provide a lot of content and information about a wide range of trends on the bleeding edge of technology, but they also back up those claims with hard data.<\/p><\/blockquote><\/figure>\n\n\n\n<div style=\"height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Another big detail is knowing who has experienced the improvements. If a widely-known company has seen substantial benefits, that will go a long way toward demonstrating how much other companies could benefit from a product or service. If the reference is to an unknown company, it means a lot less. CB Insights provides the figures to back up claims and the names of companies that have experienced benefits. This information has become an essential part of my situational monitoring. CB Insights is a leader, not a laggard in their work.<\/p>\n\n\n\n<p>When your job is to dive deeply into the bleeding edge, you must disregard a great deal of noise. Our company \u2014 and our customers \u2014 need me to cut through the noise to find technologies that are worthy of attention. CB Insights provides valuable wisdom into every vector of digital transformation. I spend hours every day on a range of research, and CB Insights has grown to feature predominantly in that pursuit of knowledge.<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section id=\"\" class='section-extended placement-full-width padding-none'>\n\t<div class='has-medium-purple-background-color' style='color: rgb(255,255,255)'>\n\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\n<section id=\"\" class='section-extended placement-reduced-width'>\n\t<div >\n\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\n\n<div class=\"wp-block-media-text alignwide is-vertically-aligned-center\" style=\"grid-template-columns:15% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" loading=\"lazy\" width=\"900\" height=\"900\" src=\"https:\/\/www.cbinsights.com\/wp-content\/uploads\/2022\/01\/Michael_Conlin_Circle-1.png\" alt=\"\" class=\"wp-image-6209 size-full\" srcset=\"https:\/\/www.cbinsights.com\/wp-content\/uploads\/2022\/01\/Michael_Conlin_Circle-1.png 900w, https:\/\/www.cbinsights.com\/wp-content\/uploads\/2022\/01\/Michael_Conlin_Circle-1-300x300.png 300w, https:\/\/www.cbinsights.com\/wp-content\/uploads\/2022\/01\/Michael_Conlin_Circle-1-150x150.png 150w, https:\/\/www.cbinsights.com\/wp-content\/uploads\/2022\/01\/Michael_Conlin_Circle-1-768x768.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h3 class=\"wp-block-heading\"><strong><strong><meta charset=\"utf-8\"><strong><strong>Michael Conlin<\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p><meta charset=\"utf-8\"> Chief Technology Officer, Definitive Logic  <\/p>\n\n\n\n<p>  <\/p>\n<\/div><\/div>\n\n\n\n<p><meta charset=\"utf-8\">Michael Conlin leads DL\u2019s technology and innovation strategy and execution, allowing DL to more bleeding edge solutions at the intersection of business processes and emerging technology. Michael served as the first Chief Data Officer of the U.S. Department of Defense, and then as its first Chief Business Analytics Officer. Prior to that, Michael has 20+ years of experience in Information Technology, having worked in 20+ countries across 5 continents. He is internationally known for his thought-leadership on digital transformation, data analytics, and ethical AI. He oversees the DL Digital Strategy, Innovation Project Portfolio, and Intellectual Property Portfolio.<\/p>\n\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section id=\"\" class='section-extended placement-full-width'>\n\t<div class='has-dark-purple-background-color' style='color: rgb(255,255,255)'>\n\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\n\n<div class=\"wp-block-columns is-layout-flex wp-container-9 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n<h2 class=\"wp-block-heading\">Ready to get started?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Let&#8217;s talk.<\/h3>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class='block-themed-media shadow--black set-alignment--fill-container media--image'>\n\t<img decoding=\"async\" class=\"attachment-large size-large\" src=\"https:\/\/www.cbinsights.com\/wp-content\/uploads\/2022\/01\/Market_Map_Fintech-1-1.svg\" loading=\"lazy\" width=\"502\" height=\"302\" data-image-src-large=\"\" \/><\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<p><strong>Request a demo<\/strong><\/p>\n\n\n\n<div class='hubspot-form hubspot-form--alternative hubspot-form--white layout--standard'>\n\t<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2.js\"><\/script>\r\n<script>\r\nhbspt.forms.create({\r\nregion: \"na1\",\r\nportalId: \"763793\",\r\nformId: \"f01daeb8-accf-41ac-93be-d541776bf9d0\"\r\n});\r\n<\/script><\/div>\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n","protected":false},"featured_media":9595,"menu_order":27,"template":"","meta":[],"case-study-topic":[],"case-study-industry":[24],"acf":[],"gutenberg_blocks":[{"blockName":"acf\/section-extended","attrs":{"name":"acf\/section-extended","data":{"placement":"full-width","_placement":"field_617b70a2c90b3","background_color":"rgb(0,13,32)","_background_color":"field_617b6f6fc90b1","text_color":"rgb(255,255,255)","_text_color":"field_617b7048c90b2","background_image":449,"_background_image":"field_619ec12a91823","background_horizontal_attachment":"center","_background_horizontal_attachment":"field_619ec1ec91825","background_vertical_attachment":"top","_background_vertical_attachment":"field_619ec74334a67","background_sizing":"cover","_background_sizing":"field_619ed313bb7cb","background":"","_background":"field_619ec26c484c6","background_desktop_image":"","_background_desktop_image":"field_619ec12a91823","background_desktop_horizontal_attachment":"center","_background_desktop_horizontal_attachment":"field_619ec1ec91825","background_desktop_vertical_attachment":"top","_background_desktop_vertical_attachment":"field_619ec74334a67","background_desktop_sizing":"auto","_background_desktop_sizing":"field_619ed313bb7cb","background_desktop":"","_background_desktop":"field_619ec2b5484c7","padding_vertical":"standard","_padding_vertical":"field_61dcb4d13d872","show_border":"0","_show_border":"field_61dcbd267eb65"},"mode":"preview"},"innerBlocks":[{"blockName":"acf\/section-extended","attrs":{"name":"acf\/section-extended","data":{"placement":"reduced-width","_placement":"field_617b70a2c90b3","background_color":"","_background_color":"field_617b6f6fc90b1","text_color":"","_text_color":"field_617b7048c90b2","background_image":"","_background_image":"field_619ec12a91823","background_sizing":"auto","_background_sizing":"field_619ed313bb7cb","background":"","_background":"field_619ec26c484c6","background_desktop_image":"","_background_desktop_image":"field_619ec12a91823","background_desktop_sizing":"auto","_background_desktop_sizing":"field_619ed313bb7cb","background_desktop":"","_background_desktop":"field_619ec2b5484c7","padding_vertical":"none","_padding_vertical":"field_61dcb4d13d872","show_border":"0","_show_border":"field_61dcbd267eb65","show_shadow":"0","_show_shadow":"field_61dcfa3d75bbc"},"mode":"preview"},"innerBlocks":[{"blockName":"core\/columns","attrs":{"verticalAlignment":"center"},"innerBlocks":[{"blockName":"core\/column","attrs":{"verticalAlignment":"center","width":"60%"},"innerBlocks":[{"blockName":"core\/heading","attrs":{"level":1,"textColor":"teal"},"innerBlocks":[],"innerHTML":"\n<h1 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Industry Trends to Build Thought Leadership<\/strong><\/strong><\/strong><\/h2>\n"]}],"innerHTML":"\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:60%\">\n\n\n\n<\/div>\n","innerContent":["\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:60%\">",null,"\n\n",null,"\n\n",null,"<\/div>\n"]},{"blockName":"core\/column","attrs":{"verticalAlignment":"center","width":""},"innerBlocks":[{"blockName":"acf\/themed-media","attrs":{"name":"acf\/themed-media","data":{"media_type":"image","_media_type":"field_619d1eb7682b9","image":5208,"_image":"field_6197fd1d77fb0","shadow_color":"none","_shadow_color":"field_6197fcdf7dfc5","alignment":"fill-container","_alignment":"field_6198025dcfad7"},"mode":"preview"},"innerBlocks":[],"innerHTML":"","innerContent":[]}],"innerHTML":"\n<div class=\"wp-block-column is-vertically-aligned-center\"><\/div>\n","innerContent":["\n<div class=\"wp-block-column 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style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","innerContent":["\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n"]},{"blockName":"core\/media-text","attrs":{"mediaId":6208,"mediaLink":"https:\/\/www.cbinsights.com\/resources\/case-studies\/block-case-study\/michael_conlin_circle-mint\/","mediaType":"image","mediaWidth":20,"mediaSizeSlug":"full","isStackedOnMobile":false,"verticalAlignment":"center","className":"profile"},"innerBlocks":[{"blockName":"core\/heading","attrs":{"level":3},"innerBlocks":[],"innerHTML":"\n<h3><strong><strong><meta charset=\"utf-8\"><strong><strong>Michael Conlin<\/strong><\/strong><\/strong><\/strong><\/h3>\n","innerContent":["\n<h3><strong><strong><meta charset=\"utf-8\"><strong><strong>Michael Conlin<\/strong><\/strong><\/strong><\/strong><\/h3>\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p><meta charset=\"utf-8\">Chief Technology Officer, Definitive Logic <\/p>\n","innerContent":["\n<p><meta charset=\"utf-8\">Chief Technology Officer, Definitive Logic <\/p>\n"]}],"innerHTML":"\n<div class=\"wp-block-media-text alignwide is-vertically-aligned-center profile\" style=\"grid-template-columns:20% auto\"><figure class=\"wp-block-media-text__media\"><img src=\"https:\/\/www.cbinsights.com\/wp-content\/uploads\/2022\/01\/Michael_Conlin_Circle-Mint.png\" alt=\"\" class=\"wp-image-6208 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n\n<\/div><\/div>\n","innerContent":["\n<div class=\"wp-block-media-text alignwide is-vertically-aligned-center profile\" style=\"grid-template-columns:20% auto\"><figure class=\"wp-block-media-text__media\"><img src=\"https:\/\/www.cbinsights.com\/wp-content\/uploads\/2022\/01\/Michael_Conlin_Circle-Mint.png\" alt=\"\" class=\"wp-image-6208 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">",null,"\n\n",null,"<\/div><\/div>\n"]}],"innerHTML":"\n\n\n\n","innerContent":["\n",null,"\n\n",null,"\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"acf\/section-extended","attrs":{"name":"acf\/section-extended","data":{"placement":"reduced-width","_placement":"field_617b70a2c90b3","background_color":"","_background_color":"field_617b6f6fc90b1","text_color":"","_text_color":"field_617b7048c90b2","background_image":"","_background_image":"field_619ec12a91823","background_sizing":"auto","_background_sizing":"field_619ed313bb7cb","background":"","_background":"field_619ec26c484c6","background_desktop_image":"","_background_desktop_image":"field_619ec12a91823","background_desktop_sizing":"auto","_background_desktop_sizing":"field_619ed313bb7cb","background_desktop":"","_background_desktop":"field_619ec2b5484c7","padding_vertical":"none","_padding_vertical":"field_61dcb4d13d872","show_border":"0","_show_border":"field_61dcbd267eb65","show_shadow":"0","_show_shadow":"field_61dcfa3d75bbc"},"mode":"preview"},"innerBlocks":[{"blockName":"acf\/section-extended","attrs":{"name":"acf\/section-extended","data":{"placement":"reduced-width","_placement":"field_617b70a2c90b3","background_color":"","_background_color":"field_617b6f6fc90b1","text_color":"rgb(10,0,0)","_text_color":"field_617b7048c90b2","background_image":"","_background_image":"field_619ec12a91823","background_sizing":"auto","_background_sizing":"field_619ed313bb7cb","background":"","_background":"field_619ec26c484c6","background_desktop_image":"","_background_desktop_image":"field_619ec12a91823","background_desktop_sizing":"auto","_background_desktop_sizing":"field_619ed313bb7cb","background_desktop":"","_background_desktop":"field_619ec2b5484c7","padding_vertical":"none","_padding_vertical":"field_61dcb4d13d872","show_border":"1","_show_border":"field_61dcbd267eb65","border_style":["solid"],"_border_style":"field_61dcbd517eb66","show_shadow":"1","_show_shadow":"field_61dcfa3d75bbc","shadow_color":"navy","_shadow_color":"field_61dcb6490bdb1","section_shadow":"","_section_shadow":"field_61dcf7fcb3c0a"},"mode":"preview"},"innerBlocks":[{"blockName":"core\/columns","attrs":{"verticalAlignment":"top"},"innerBlocks":[{"blockName":"core\/column","attrs":{"verticalAlignment":"top"},"innerBlocks":[{"blockName":"core\/heading","attrs":{"level":3},"innerBlocks":[],"innerHTML":"\n<h3>Key Results:<\/h3>\n","innerContent":["\n<h3>Key Results:<\/h3>\n"]},{"blockName":"core\/list","attrs":[],"innerBlocks":[],"innerHTML":"\n<ul><li>Data-driven recommendations for new &amp; emerging technologies<\/li><\/ul>\n","innerContent":["\n<ul><li>Data-driven recommendations for new &amp; emerging technologies<\/li><\/ul>\n"]},{"blockName":"core\/list","attrs":[],"innerBlocks":[],"innerHTML":"\n<ul><li>Comprehensive view of multiple emerging tech landscapes<\/li><\/ul>\n","innerContent":["\n<ul><li>Comprehensive view of multiple emerging tech landscapes<\/li><\/ul>\n"]}],"innerHTML":"\n<div class=\"wp-block-column is-vertically-aligned-top\">\n\n\n\n<\/div>\n","innerContent":["\n<div class=\"wp-block-column is-vertically-aligned-top\">",null,"\n\n",null,"\n\n",null,"<\/div>\n"]},{"blockName":"core\/column","attrs":{"verticalAlignment":"top"},"innerBlocks":[{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p><strong>CB Insights Products Mentioned:<\/strong><\/p>\n","innerContent":["\n<p><strong>CB Insights Products Mentioned:<\/strong><\/p>\n"]},{"blockName":"core\/list","attrs":{"textColor":"magenta"},"innerBlocks":[],"innerHTML":"\n<ul class=\"has-magenta-color has-text-color\"><li><a href=\"https:\/\/www.cbinsights.com\/what-we-offer\/research\/\">Expert Intelligence \u2192<\/a><\/li><li><a href=\"https:\/\/www.cbinsights.com\/what-we-offer\/collections\/\">Collections \u2192<\/a><\/li><\/ul>\n","innerContent":["\n<ul class=\"has-magenta-color has-text-color\"><li><a href=\"https:\/\/www.cbinsights.com\/what-we-offer\/research\/\">Expert Intelligence \u2192<\/a><\/li><li><a href=\"https:\/\/www.cbinsights.com\/what-we-offer\/collections\/\">Collections \u2192<\/a><\/li><\/ul>\n"]}],"innerHTML":"\n<div class=\"wp-block-column is-vertically-aligned-top\">\n\n<\/div>\n","innerContent":["\n<div class=\"wp-block-column is-vertically-aligned-top\">",null,"\n\n",null,"<\/div>\n"]}],"innerHTML":"\n<div class=\"wp-block-columns are-vertically-aligned-top\">\n\n<\/div>\n","innerContent":["\n<div class=\"wp-block-columns are-vertically-aligned-top\">",null,"\n\n",null,"<\/div>\n"]}],"innerHTML":"\n\n","innerContent":["\n",null,"\n"]}],"innerHTML":"\n\n","innerContent":["\n",null,"\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"acf\/section-extended","attrs":{"name":"acf\/section-extended","data":{"placement":"reduced-width","_placement":"field_617b70a2c90b3","background_color":"","_background_color":"field_617b6f6fc90b1","text_color":"","_text_color":"field_617b7048c90b2","background_image":"","_background_image":"field_619ec12a91823","background_sizing":"auto","_background_sizing":"field_619ed313bb7cb","background":"","_background":"field_619ec26c484c6","background_desktop_image":"","_background_desktop_image":"field_619ec12a91823","background_desktop_sizing":"auto","_background_desktop_sizing":"field_619ed313bb7cb","background_desktop":"","_background_desktop":"field_619ec2b5484c7","padding_vertical":"none","_padding_vertical":"field_61dcb4d13d872","show_border":"0","_show_border":"field_61dcbd267eb65","show_shadow":"0","_show_shadow":"field_61dcfa3d75bbc"},"mode":"preview"},"innerBlocks":[{"blockName":"core\/paragraph","attrs":{"style":{"typography":{"fontSize":"24px"}}},"innerBlocks":[],"innerHTML":"\n<p style=\"font-size:24px\">At its core, my role as a Chief Technology Officer (CTO) is to be a reliable thought leader for our clients and prospects. They look to our company to help them navigate the bleeding edge of technology: the areas ripe for opportunity, that are reliable enough that companies can grab ahold of and run with. I have to be aware of the latest trends and determine when something is just a fad or has the long-term potential to solve problems or streamline processes.<\/p>\n","innerContent":["\n<p style=\"font-size:24px\">At its core, my role as a Chief Technology Officer (CTO) is to be a reliable thought leader for our clients and prospects. They look to our company to help them navigate the bleeding edge of technology: the areas ripe for opportunity, that are reliable enough that companies can grab ahold of and run with. I have to be aware of the latest trends and determine when something is just a fad or has the long-term potential to solve problems or streamline processes.<\/p>\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>At&nbsp;<a href=\"https:\/\/www.definitivelogic.com\/\">Definitive Logic<\/a>, we focus on connecting our customers to the bleeding edge of technology. With more than two decades of experience working with a wide range of clients in the digital transformation space, Definitive Logic is dedicated to performance-based and tailored solutions that use technology to solve pressing business challenges for our clients. We have become a preferred technology integration partner because we provide solutions that help our clients save time, money and human resources.<\/p>\n","innerContent":["\n<p>At&nbsp;<a href=\"https:\/\/www.definitivelogic.com\/\">Definitive Logic<\/a>, we focus on connecting our customers to the bleeding edge of technology. With more than two decades of experience working with a wide range of clients in the digital transformation space, Definitive Logic is dedicated to performance-based and tailored solutions that use technology to solve pressing business challenges for our clients. We have become a preferred technology integration partner because we provide solutions that help our clients save time, money and human resources.<\/p>\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>While technology is notorious for moving quickly, there is nothing quite as demanding and fast-paced as the data we bring to our customers on commercial sector best practices. While most devices, techniques and processes will last a few years, this type of data has a half-life of six to nine months. If we have not changed course with our evaluation of the market in 12 months, we are behind the curve, and as a result, we put our clients behind the curve too.<\/p>\n","innerContent":["\n<p>While technology is notorious for moving quickly, there is nothing quite as demanding and fast-paced as the data we bring to our customers on commercial sector best practices. While most devices, techniques and processes will last a few years, this type of data has a half-life of six to nine months. If we have not changed course with our evaluation of the market in 12 months, we are behind the curve, and as a result, we put our clients behind the curve too.<\/p>\n"]},{"blockName":"core\/spacer","attrs":{"height":"8px"},"innerBlocks":[],"innerHTML":"\n<div style=\"height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","innerContent":["\n<div style=\"height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n"]},{"blockName":"core\/pullquote","attrs":{"style":{"border":{"color":"#c3c3c3"}},"className":"is-style-default"},"innerBlocks":[],"innerHTML":"\n<figure class=\"wp-block-pullquote is-style-default has-border-color\" style=\"border-color:#c3c3c3\"><blockquote><p>Just because something is a great solution for one business does not mean it will be ideal for another.<\/p><\/blockquote><\/figure>\n","innerContent":["\n<figure class=\"wp-block-pullquote is-style-default has-border-color\" style=\"border-color:#c3c3c3\"><blockquote><p>Just because something is a great solution for one business does not mean it will be ideal for another.<\/p><\/blockquote><\/figure>\n"]},{"blockName":"core\/spacer","attrs":{"height":"40px"},"innerBlocks":[],"innerHTML":"\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","innerContent":["\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n"]},{"blockName":"core\/heading","attrs":[],"innerBlocks":[],"innerHTML":"\n<h2><strong>Exploring <span class=\"has-inline-color has-dark-purple-color\">New Places<\/span><\/strong><\/h2>\n","innerContent":["\n<h2><strong>Exploring <span class=\"has-inline-color has-dark-purple-color\">New Places<\/span><\/strong><\/h2>\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>As Definitive Logic\u2019s CTO, I spend a lot of time processing, assessing, digesting and explaining what I have found in my research. Coming from my previous role at the U.S. Department of Defense, I was accustomed to reviewing the bleeding edge in artificial intelligence, analytics and data. While there, I first came across CB Insights.<\/p>\n","innerContent":["\n<p>As Definitive Logic\u2019s CTO, I spend a lot of time processing, assessing, digesting and explaining what I have found in my research. Coming from my previous role at the U.S. Department of Defense, I was accustomed to reviewing the bleeding edge in artificial intelligence, analytics and data. While there, I first came across CB Insights.<\/p>\n"]},{"blockName":"core\/spacer","attrs":{"height":"8px"},"innerBlocks":[],"innerHTML":"\n<div style=\"height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","innerContent":["\n<div style=\"height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n"]},{"blockName":"core\/pullquote","attrs":{"style":{"border":{"color":"#c3c3c3"}},"className":"is-style-default"},"innerBlocks":[],"innerHTML":"\n<figure class=\"wp-block-pullquote is-style-default has-border-color\" style=\"border-color:#c3c3c3\"><blockquote><p>I discovered that the depth, breadth and quality of the research I received from CB Insights were far better than any other market analysts out there.<\/p><\/blockquote><\/figure>\n","innerContent":["\n<figure class=\"wp-block-pullquote is-style-default has-border-color\" style=\"border-color:#c3c3c3\"><blockquote><p>I discovered that the depth, breadth and quality of the research I received from CB Insights were far better than any other market analysts out there.<\/p><\/blockquote><\/figure>\n"]},{"blockName":"core\/spacer","attrs":{"height":"8px"},"innerBlocks":[],"innerHTML":"\n<div style=\"height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","innerContent":["\n<div style=\"height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>When I came to Definitive Logic, I built the platform into my budget. I didn\u2019t want to skew my previous field of expertise, and I had to get up to speed \u2014 quickly \u2014 on other aspects of technology, like cyber security, and IoT.<\/p>\n","innerContent":["\n<p>When I came to Definitive Logic, I built the platform into my budget. I didn\u2019t want to skew my previous field of expertise, and I had to get up to speed \u2014 quickly \u2014 on other aspects of technology, like cyber security, and IoT.<\/p>\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>Initially, I took a two-phase approach, by first absorbing all of the inbound information, from newsletters to other thought leadership content I could find. Then, I looked at the problems that our customers needed to solve and dived deeper into the technologies that could solve them.<\/p>\n","innerContent":["\n<p>Initially, I took a two-phase approach, by first absorbing all of the inbound information, from newsletters to other thought leadership content I could find. Then, I looked at the problems that our customers needed to solve and dived deeper into the technologies that could solve them.<\/p>\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>I spend a significant portion of my time digesting what I have learned and developing it into content that others can use. I then turn my research into&nbsp;<a href=\"https:\/\/www.definitivelogic.com\/insights\/2021\/there-is-a-right-way-to-migrate-to-the-cloud\/\">content<\/a>&nbsp;that can be absorbed, repeated and shared on Twitter and LinkedIn. I frequently share graphics, excerpts, and concepts to help move the conversation forward. Through this approach, I develop thought leadership both internally and externally.<\/p>\n","innerContent":["\n<p>I spend a significant portion of my time digesting what I have learned and developing it into content that others can use. I then turn my research into&nbsp;<a href=\"https:\/\/www.definitivelogic.com\/insights\/2021\/there-is-a-right-way-to-migrate-to-the-cloud\/\">content<\/a>&nbsp;that can be absorbed, repeated and shared on Twitter and LinkedIn. I frequently share graphics, excerpts, and concepts to help move the conversation forward. Through this approach, I develop thought leadership both internally and externally.<\/p>\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>CB Insights has been instrumental to my thought leadership process. A great deal of the content I have shared has been either inspired by CB Insights \u2014 including from their&nbsp;<a href=\"https:\/\/www.cbinsights.com\/newsletter\/\">newsletter<\/a> \u2014 or directly quoted from their content because it is so insightful. I use their newsletters and research to stay on top of trends, and as I learn about our customers\u2019 pain points, I use CB Insights\u2019&nbsp;<a href=\"https:\/\/www.cbinsights.com\/what-we-offer\/research\/\">Expert Intelligence<\/a>&nbsp;and&nbsp;<a href=\"https:\/\/www.cbinsights.com\/what-we-offer\/collections\/\">Collections<\/a>&nbsp;to dive deeper into these topics.<\/p>\n","innerContent":["\n<p>CB Insights has been instrumental to my thought leadership process. A great deal of the content I have shared has been either inspired by CB Insights \u2014 including from their&nbsp;<a href=\"https:\/\/www.cbinsights.com\/newsletter\/\">newsletter<\/a> \u2014 or directly quoted from their content because it is so insightful. I use their newsletters and research to stay on top of trends, and as I learn about our customers\u2019 pain points, I use CB Insights\u2019&nbsp;<a href=\"https:\/\/www.cbinsights.com\/what-we-offer\/research\/\">Expert Intelligence<\/a>&nbsp;and&nbsp;<a href=\"https:\/\/www.cbinsights.com\/what-we-offer\/collections\/\">Collections<\/a>&nbsp;to dive deeper into these topics.<\/p>\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>I use CB Insights to stay current in several key areas because the platform offers a more technologically comprehensive view of the industry than anything else.<\/p>\n","innerContent":["\n<p>I use CB Insights to stay current in several key areas because the platform offers a more technologically comprehensive view of the industry than anything else.<\/p>\n"]},{"blockName":"core\/spacer","attrs":{"height":"40px"},"innerBlocks":[],"innerHTML":"\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","innerContent":["\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n"]},{"blockName":"core\/heading","attrs":[],"innerBlocks":[],"innerHTML":"\n<h2><strong>How <span class=\"has-inline-color has-dark-purple-color\">Thought Leadership<\/span> Ties it All Together<\/strong><\/h2>\n","innerContent":["\n<h2><strong>How <span class=\"has-inline-color has-dark-purple-color\">Thought Leadership<\/span> Ties it All Together<\/strong><\/h2>\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>It is easy to make claims and say that new technology will solve problems, but you will lose credibility without proof. Knowing this, I focus on the resources that provide figures, charts and data to back up the content. Only then do I know it is not simply a claim, but a concept that is quantifiable.<\/p>\n","innerContent":["\n<p>It is easy to make claims and say that new technology will solve problems, but you will lose credibility without proof. Knowing this, I focus on the resources that provide figures, charts and data to back up the content. Only then do I know it is not simply a claim, but a concept that is quantifiable.<\/p>\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>Executives and experts always want to know dollar values, and that means having a firm understanding of the numbers behind a new technology or technique. One of the most recent examples is the change from 4G to 5G. It is one thing to say it is faster (which will likely be dismissed or ignored because there is no evidence that it is faster, much less how much faster). It is far more effective to provide current speeds for comparison so companies can qualify costs, savings and other improvements.<\/p>\n","innerContent":["\n<p>Executives and experts always want to know dollar values, and that means having a firm understanding of the numbers behind a new technology or technique. One of the most recent examples is the change from 4G to 5G. It is one thing to say it is faster (which will likely be dismissed or ignored because there is no evidence that it is faster, much less how much faster). It is far more effective to provide current speeds for comparison so companies can qualify costs, savings and other improvements.<\/p>\n"]},{"blockName":"core\/spacer","attrs":{"height":"8px"},"innerBlocks":[],"innerHTML":"\n<div style=\"height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","innerContent":["\n<div style=\"height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n"]},{"blockName":"core\/pullquote","attrs":{"style":{"border":{"color":"#c3c3c3"}},"className":"is-style-default"},"innerBlocks":[],"innerHTML":"\n<figure class=\"wp-block-pullquote is-style-default has-border-color\" style=\"border-color:#c3c3c3\"><blockquote><p>Not only does CB Insights provide a lot of content and information about a wide range of trends on the bleeding edge of technology, but they also back up those claims with hard data.<\/p><\/blockquote><\/figure>\n","innerContent":["\n<figure class=\"wp-block-pullquote is-style-default has-border-color\" style=\"border-color:#c3c3c3\"><blockquote><p>Not only does CB Insights provide a lot of content and information about a wide range of trends on the bleeding edge of technology, but they also back up those claims with hard data.<\/p><\/blockquote><\/figure>\n"]},{"blockName":"core\/spacer","attrs":{"height":"8px"},"innerBlocks":[],"innerHTML":"\n<div style=\"height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","innerContent":["\n<div style=\"height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>Another big detail is knowing who has experienced the improvements. If a widely-known company has seen substantial benefits, that will go a long way toward demonstrating how much other companies could benefit from a product or service. If the reference is to an unknown company, it means a lot less. CB Insights provides the figures to back up claims and the names of companies that have experienced benefits. This information has become an essential part of my situational monitoring. CB Insights is a leader, not a laggard in their work.<\/p>\n","innerContent":["\n<p>Another big detail is knowing who has experienced the improvements. If a widely-known company has seen substantial benefits, that will go a long way toward demonstrating how much other companies could benefit from a product or service. If the reference is to an unknown company, it means a lot less. CB Insights provides the figures to back up claims and the names of companies that have experienced benefits. This information has become an essential part of my situational monitoring. CB Insights is a leader, not a laggard in their work.<\/p>\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>When your job is to dive deeply into the bleeding edge, you must disregard a great deal of noise. Our company \u2014 and our customers \u2014 need me to cut through the noise to find technologies that are worthy of attention. CB Insights provides valuable wisdom into every vector of digital transformation. I spend hours every day on a range of research, and CB Insights has grown to feature predominantly in that pursuit of knowledge.<\/p>\n","innerContent":["\n<p>When your job is to dive deeply into the bleeding edge, you must disregard a great deal of noise. Our company \u2014 and our customers \u2014 need me to cut through the noise to find technologies that are worthy of attention. CB Insights provides valuable wisdom into every vector of digital transformation. 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Michael served as the first Chief Data Officer of the U.S. Department of Defense, and then as its first Chief Business Analytics Officer. Prior to that, Michael has 20+ years of experience in Information Technology, having worked in 20+ countries across 5 continents. He is internationally known for his thought-leadership on digital transformation, data analytics, and ethical AI. He oversees the DL Digital Strategy, Innovation Project Portfolio, and Intellectual Property Portfolio.<\/p>\n","innerContent":["\n<p><meta charset=\"utf-8\">Michael Conlin leads DL\u2019s technology and innovation strategy and execution, allowing DL to more bleeding edge solutions at the intersection of business processes and emerging technology. Michael served as the first Chief Data Officer of the U.S. Department of Defense, and then as its first Chief Business Analytics Officer. Prior to that, Michael has 20+ years of experience in Information Technology, having worked in 20+ countries across 5 continents. He is internationally known for his thought-leadership on digital transformation, data analytics, and ethical AI. He oversees the DL Digital Strategy, Innovation Project Portfolio, and Intellectual Property Portfolio.<\/p>\n"]}],"innerHTML":"\n\n\n\n","innerContent":["\n",null,"\n\n",null,"\n"]}],"innerHTML":"\n\n","innerContent":["\n",null,"\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"acf\/section-extended","attrs":{"name":"acf\/section-extended","data":{"placement":"full-width","_placement":"field_617b70a2c90b3","background_color":"rgb(106,30,109)","_background_color":"field_617b6f6fc90b1","text_color":"rgb(255,255,255)","_text_color":"field_617b7048c90b2","background_image":"","_background_image":"field_619ec12a91823","background_sizing":"auto","_background_sizing":"field_619ed313bb7cb","background":"","_background":"field_619ec26c484c6","background_desktop_image":"","_background_desktop_image":"field_619ec12a91823","background_desktop_sizing":"auto","_background_desktop_sizing":"field_619ed313bb7cb","background_desktop":"","_background_desktop":"field_619ec2b5484c7","padding_vertical":"standard","_padding_vertical":"field_61dcb4d13d872","show_border":"0","_show_border":"field_61dcbd267eb65"},"mode":"preview"},"innerBlocks":[{"blockName":"core\/columns","attrs":[],"innerBlocks":[{"blockName":"core\/column","attrs":{"width":"70%"},"innerBlocks":[{"blockName":"core\/heading","attrs":[],"innerBlocks":[],"innerHTML":"\n<h2>Ready to get started?<\/h2>\n","innerContent":["\n<h2>Ready to get started?<\/h2>\n"]},{"blockName":"core\/heading","attrs":{"level":3},"innerBlocks":[],"innerHTML":"\n<h3>Let's talk.<\/h3>\n","innerContent":["\n<h3>Let's talk.<\/h3>\n"]},{"blockName":"core\/spacer","attrs":{"height":"40px"},"innerBlocks":[],"innerHTML":"\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","innerContent":["\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n"]},{"blockName":"acf\/themed-media","attrs":{"name":"acf\/themed-media","data":{"media_type":"image","_media_type":"field_619d1eb7682b9","image":6039,"_image":"field_6197fd1d77fb0","shadow_color":"black","_shadow_color":"field_6197fcdf7dfc5","alignment":"fill-container","_alignment":"field_6198025dcfad7"},"mode":"preview"},"innerBlocks":[],"innerHTML":"","innerContent":[]}],"innerHTML":"\n<div class=\"wp-block-column\" style=\"flex-basis:70%\">\n\n\n\n\n\n<\/div>\n","innerContent":["\n<div class=\"wp-block-column\" style=\"flex-basis:70%\">",null,"\n\n",null,"\n\n",null,"\n\n",null,"<\/div>\n"]},{"blockName":"core\/column","attrs":{"verticalAlignment":"center","width":"30%"},"innerBlocks":[{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p><strong>Request a demo<\/strong><\/p>\n","innerContent":["\n<p><strong>Request a demo<\/strong><\/p>\n"]},{"blockName":"acf\/hubspot-form","attrs":{"name":"acf\/hubspot-form","data":{"embed_code":"<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2.js\"><\/script>\r\n<script>\r\nhbspt.forms.create({\r\nregion: \"na1\",\r\nportalId: \"763793\",\r\nformId: \"f01daeb8-accf-41ac-93be-d541776bf9d0\"\r\n});\r\n<\/script>","_embed_code":"field_61e04d5df7aa0","inputs":"alternative","_inputs":"field_61e051d76870a","button_color":"white","_button_color":"field_61e04dc8f7aa1","layout":"standard","_layout":"field_61e0916a74389"},"mode":"edit"},"innerBlocks":[],"innerHTML":"","innerContent":[]}],"innerHTML":"\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:30%\">\n\n<\/div>\n","innerContent":["\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:30%\">",null,"\n\n",null,"<\/div>\n"]}],"innerHTML":"\n<div class=\"wp-block-columns\">\n\n<\/div>\n","innerContent":["\n<div class=\"wp-block-columns\">",null,"\n\n",null,"<\/div>\n"]},{"blockName":"core\/spacer","attrs":{"height":"40px"},"innerBlocks":[],"innerHTML":"\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","innerContent":["\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n"]}],"innerHTML":"\n\n\n\n","innerContent":["\n",null,"\n\n",null,"\n"]}],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - 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