{"id":870,"date":"2022-01-04T12:29:15","date_gmt":"2022-01-04T17:29:15","guid":{"rendered":"https:\/\/www.cbinsights.com\/?page_id=870"},"modified":"2023-01-30T18:20:00","modified_gmt":"2023-01-30T23:20:00","slug":"mufg-case-study","status":"publish","type":"case-study","link":"https:\/\/www.cbinsights.com\/resources\/case-studies\/mufg-case-study\/","title":{"rendered":"MUFG Success Story"},"content":{"rendered":"<section id=\"\" class='section-extended has-background placement-full-width'>\n\t<div class='has-navy-background-color' style='color: rgb(255,255,255)'>\n\t\t\t\t\t<div class='background' style='background-image: url(\"https:\/\/www.cbinsights.com\/wp-content\/uploads\/2021\/12\/CircuitboardBackground-768x381.png\");background-position: top center;background-size: cover'><\/div>\n\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\n<section id=\"\" class='section-extended placement-reduced-width padding-none'>\n\t<div >\n\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<h1 class=\"has-teal-color has-text-color wp-block-heading\"><strong><strong><meta charset=\"utf-8\"><strong>MUFG Success Story<\/strong><\/strong><\/strong><\/h1>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong><strong><meta charset=\"utf-8\"><strong>Understanding Fintech Trends and Companies at Mitsubishi UFJ Financial Group (MUFG)<\/strong><\/strong><\/strong><\/strong><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class='block-themed-media shadow--none set-alignment--fill-container media--image'>\n\t<img decoding=\"async\" class=\"attachment-large size-large\" src=\"https:\/\/www.cbinsights.com\/wp-content\/uploads\/2022\/01\/MUFG-Logo.svg\" loading=\"lazy\" width=\"200\" height=\"100\" data-image-src-large=\"\" \/><\/div><\/div>\n<\/div>\n\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section id=\"\" class='section-extended placement-reduced-width padding-none'>\n\t<div >\n\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-vertically-aligned-center profile\" style=\"grid-template-columns:20% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" loading=\"lazy\" width=\"900\" height=\"900\" src=\"https:\/\/www.cbinsights.com\/wp-content\/uploads\/2022\/01\/Bill_Baxter_Circle-Mint.png\" alt=\"\" class=\"wp-image-6151 size-full\" srcset=\"https:\/\/www.cbinsights.com\/wp-content\/uploads\/2022\/01\/Bill_Baxter_Circle-Mint.png 900w, https:\/\/www.cbinsights.com\/wp-content\/uploads\/2022\/01\/Bill_Baxter_Circle-Mint-300x300.png 300w, https:\/\/www.cbinsights.com\/wp-content\/uploads\/2022\/01\/Bill_Baxter_Circle-Mint-150x150.png 150w, https:\/\/www.cbinsights.com\/wp-content\/uploads\/2022\/01\/Bill_Baxter_Circle-Mint-768x768.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h3 class=\"wp-block-heading\"><strong><strong><meta charset=\"utf-8\"><strong><strong><strong>Bill Baxter<\/strong><\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p><meta charset=\"utf-8\">Former Director, Digital Transformation Division, MUFG<\/p>\n<\/div><\/div>\n\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section id=\"\" class='section-extended placement-reduced-width padding-none'>\n\t<div >\n\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\n<section id=\"\" class='section-extended placement-reduced-width padding-none shadow-navy border-solid'>\n\t<div style='color: rgb(10,0,0)'>\n\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-6 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Key Results:<\/h3>\n\n\n\n<ul><li>Stayed ahead of key market trends in the fintech space<\/li><\/ul>\n\n\n\n<ul><li>Educated the organization on trends and companies to watch<\/li><\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>CB Insights Products Mentioned:<\/strong><\/p>\n\n\n\n<ul class=\"has-magenta-color has-text-color\"><li><a href=\"https:\/\/www.cbinsights.com\/what-we-offer\/research\/\"><\/a><a href=\"https:\/\/www.cbinsights.com\/what-we-offer\/research\/\">Research \u2192<\/a><\/li><li><a href=\"https:\/\/www.cbinsights.com\/what-we-offer\/technology-search-engine\/\">Company Profiles \u2192<\/a><\/li><li><a href=\"https:\/\/www.cbinsights.com\/what-we-offer\/collections\/\">Collections \u2192<\/a><\/li><\/ul>\n<\/div>\n<\/div>\n\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section id=\"\" class='section-extended placement-reduced-width padding-none'>\n\t<div >\n\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\n\n<p style=\"font-size:24px\">No one wants to miss out on the next big fintech trend.<\/p>\n\n\n\n<p>And at&nbsp;<a href=\"https:\/\/www.mufg.jp\/english\/index.html\">Mitsubishi UFJ Financial Group<\/a>&nbsp;(MUFG), I\u2019m confident we won\u2019t. Innovation is a part of our history, beginning with when we started a digital services group way back before internet use became widespread and \u201cfintech\u201d was not widely understood. As one of the top financial firms in Japan and one of the largest banks in the world, we\u2019ve always stayed ahead.<\/p>\n\n\n\n<p>In 2014, the company formed a Global Innovation Team to research new and emerging fintech trends, sitting outside of our Japanese headquarters to be \u201cboots on the ground.\u201d My role as Director of Digital Transformation is to help us source new opportunities and partnerships in fintech or enterprise technologies.<\/p>\n\n\n\n<p>We didn\u2019t use a research tool initially, outside of traditional media sites. Instead, we focused on building out our network, meeting with venture capitalists, software integrators and startups to source for emerging trends and companies.<\/p>\n\n\n\n<p>As we were meeting with these different groups, we would always ask, \u201cHow do you stay up-to-date on what\u2019s happening in the ecosystem? What are you reading to get ahead of the trends?\u201d All roads led back to CB Insights. It\u2019s a powerful tool to do the \u201ctop down\u201d research into major trends and the \u201cbottoms up\u201d research into specific companies.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Making <span class=\"has-inline-color has-dark-purple-color\">the Case for Innovation<\/span><\/strong><\/h2>\n\n\n\n<p>It\u2019s never easy to measure innovation. For us, we look at the new products and services we have brought into the bank, and our north star, and how many have been implemented at the bank. Along the way, we always keep an eye on how many companies we are meeting with, introducing to our business lines and doing a POC with our teams.<\/p>\n\n\n\n<p>Part of our success depends on our ability to react quickly to market shifts, and then educate the rest of the organization on them. CB Insights plays a major role in that: helping us not only see what\u2019s coming, but also build the case for why we need to prioritize or invest. We can\u2019t just pitch a gut feeling or some whispers about a new trend to our business leaders. We need more ammunition than that.<\/p>\n\n\n\n<p>With CB Insights research, we have that. For example, Buy Now, Pay Later is a very hot topic in the fintech space right now, and we not only knew about it, but also educated our small business banking division on it before the trend became as widespread as it is today. The data and research we brought to the team triggered a discussion on what we\u2019re doing in the Buy Now, Pay Later and Point-of-Sale financing space and the benefits to merchants. This eventually led to a successful partnership that now allows MUFG to gain new capabilities to better serve our small business clients.<\/p>\n\n\n\n<p>Whenever we even hear about a trend, CB Insights already has a report on it. The timing is unbelievably spot-on with what\u2019s happening next, which I know is because the analysts are using the platform to see ahead of the market trends.<\/p>\n\n\n\n<p>The research is especially helpful as I try to build those inter-company relationships. When a colleague comes to me and says \u201cWhat\u2019s happening in the creator economy?\u201d I know I\u2019ll get everything I need in the CB Insights platform. It\u2019s just that good.<\/p>\n\n\n\n<div style=\"height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-pullquote is-style-default has-border-color\" style=\"border-color:#c3c3c3\"><blockquote><p>CB Insights is our go-to resource for understanding the fintech market.<\/p><\/blockquote><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Sourcing Our <span class=\"has-inline-color has-dark-purple-color\">Opportunities<\/span><\/h2>\n\n\n\n<p>After I read through the relevant CB Insights research on a space, I start to look at the companies within it. This is where I use CB Insights\u2019 Collections feature. It\u2019s a real-time spreadsheet that pulls in every relevant company within a space that I can then filter by my own criteria, like funding stage and particular geographies. I\u2019ve been able to find companies that I wouldn\u2019t have known about otherwise.<\/p>\n\n\n\n<p>Once we\u2019ve moved past the initial scan of the landscape, we need to start diving deeper into what individual companies are doing. We get asked for very granular and specific information about fintech companies, and we need a trusted, in-depth source of information.<\/p>\n\n\n\n<p>I search for private companies in the CB Insights platform every day. It\u2019s my go-to resource. When I\u2019m reading a news article or in a meeting with a VC, you\u2019ll always see the CB Insights platform open on my browser so I can reference company profiles during the conversation. We review everything about a company, but find their stage, investor syndicate, founding team and business relationships have been the most helpful in our evaluation.<\/p>\n\n\n\n<div style=\"height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-pullquote is-style-default has-border-color\" style=\"border-color:#c3c3c3\"><blockquote><p>CB Insights\u2019 Mosaic Score is a good indicator of a company\u2019s potential.<\/p><\/blockquote><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-purple-color\">Enabling Every Step<\/mark> of the Research Process<\/h2>\n\n\n\n<p>One of our goals as a company is to build a culture of innovation. We know how important open innovation is to the longevity and growth of our company \u2014 and CB Insights plays a major role in that. It\u2019s not just a research platform or another dataset; it brings everything together for us so we know what\u2019s coming next and what we need to do about it.<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section id=\"\" class='section-extended placement-full-width padding-none'>\n\t<div class='has-medium-purple-background-color' style='color: rgb(255,255,255)'>\n\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\n<section id=\"\" class='section-extended placement-reduced-width'>\n\t<div >\n\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\n\n<div class=\"wp-block-media-text alignwide is-vertically-aligned-center\" style=\"grid-template-columns:15% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" loading=\"lazy\" width=\"900\" height=\"900\" src=\"https:\/\/www.cbinsights.com\/wp-content\/uploads\/2022\/01\/Bill_Baxter_Circle-1.png\" alt=\"\" class=\"wp-image-6152 size-full\" srcset=\"https:\/\/www.cbinsights.com\/wp-content\/uploads\/2022\/01\/Bill_Baxter_Circle-1.png 900w, https:\/\/www.cbinsights.com\/wp-content\/uploads\/2022\/01\/Bill_Baxter_Circle-1-300x300.png 300w, https:\/\/www.cbinsights.com\/wp-content\/uploads\/2022\/01\/Bill_Baxter_Circle-1-150x150.png 150w, https:\/\/www.cbinsights.com\/wp-content\/uploads\/2022\/01\/Bill_Baxter_Circle-1-768x768.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h3 class=\"wp-block-heading\"><strong><strong><meta charset=\"utf-8\"><strong><strong><strong>Bill Baxter<\/strong><\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p><meta charset=\"utf-8\">Former Director, Digital Transformation Division, MUFG<\/p>\n\n\n\n<p>  <\/p>\n<\/div><\/div>\n\n\n\n<p><meta charset=\"utf-8\">Bill Baxter was a Director in MUFG&#8217;s Digital Transformation Division leading business development and partnership initiatives with emerging fintech and technology companies. He was also responsible for America&#8217;s coverage for the bank&#8217;s corporate venture capital arm, MUFG Innovation Partners. Prior to this he held roles in product management and internal audit. He started his career at KPMG and is a licensed CPA.<\/p>\n\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section id=\"\" class='section-extended placement-full-width'>\n\t<div class='has-dark-purple-background-color' style='color: rgb(255,255,255)'>\n\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\n\n<div class=\"wp-block-columns is-layout-flex wp-container-9 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n<h2 class=\"wp-block-heading\">Ready to get started?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Let&#8217;s talk.<\/h3>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class='block-themed-media shadow--black set-alignment--fill-container media--image'>\n\t<img decoding=\"async\" class=\"attachment-large size-large\" src=\"https:\/\/www.cbinsights.com\/wp-content\/uploads\/2022\/01\/Market_Map_Fintech-1-1.svg\" loading=\"lazy\" width=\"502\" height=\"302\" data-image-src-large=\"\" \/><\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<p><strong>Request a demo<\/strong><\/p>\n\n\n\n<div class='hubspot-form hubspot-form--alternative hubspot-form--white layout--standard'>\n\t<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2.js\"><\/script>\r\n<script>\r\nhbspt.forms.create({\r\nregion: \"na1\",\r\nportalId: \"763793\",\r\nformId: \"f01daeb8-accf-41ac-93be-d541776bf9d0\"\r\n});\r\n<\/script><\/div>\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n","protected":false},"featured_media":9587,"menu_order":22,"template":"","meta":[],"case-study-topic":[],"case-study-industry":[17],"acf":[],"gutenberg_blocks":[{"blockName":"acf\/section-extended","attrs":{"name":"acf\/section-extended","data":{"placement":"full-width","_placement":"field_617b70a2c90b3","background_color":"rgb(0,13,32)","_background_color":"field_617b6f6fc90b1","text_color":"rgb(255,255,255)","_text_color":"field_617b7048c90b2","background_image":449,"_background_image":"field_619ec12a91823","background_horizontal_attachment":"center","_background_horizontal_attachment":"field_619ec1ec91825","background_vertical_attachment":"top","_background_vertical_attachment":"field_619ec74334a67","background_sizing":"cover","_background_sizing":"field_619ed313bb7cb","background":"","_background":"field_619ec26c484c6","background_desktop_image":"","_background_desktop_image":"field_619ec12a91823","background_desktop_horizontal_attachment":"center","_background_desktop_horizontal_attachment":"field_619ec1ec91825","background_desktop_vertical_attachment":"top","_background_desktop_vertical_attachment":"field_619ec74334a67","background_desktop_sizing":"auto","_background_desktop_sizing":"field_619ed313bb7cb","background_desktop":"","_background_desktop":"field_619ec2b5484c7","padding_vertical":"standard","_padding_vertical":"field_61dcb4d13d872","show_border":"0","_show_border":"field_61dcbd267eb65"},"mode":"preview"},"innerBlocks":[{"blockName":"acf\/section-extended","attrs":{"name":"acf\/section-extended","data":{"placement":"reduced-width","_placement":"field_617b70a2c90b3","background_color":"","_background_color":"field_617b6f6fc90b1","text_color":"","_text_color":"field_617b7048c90b2","background_image":"","_background_image":"field_619ec12a91823","background_sizing":"auto","_background_sizing":"field_619ed313bb7cb","background":"","_background":"field_619ec26c484c6","background_desktop_image":"","_background_desktop_image":"field_619ec12a91823","background_desktop_sizing":"auto","_background_desktop_sizing":"field_619ed313bb7cb","background_desktop":"","_background_desktop":"field_619ec2b5484c7","padding_vertical":"none","_padding_vertical":"field_61dcb4d13d872","show_border":"0","_show_border":"field_61dcbd267eb65","show_shadow":"0","_show_shadow":"field_61dcfa3d75bbc"},"mode":"preview"},"innerBlocks":[{"blockName":"core\/columns","attrs":{"verticalAlignment":"center"},"innerBlocks":[{"blockName":"core\/column","attrs":{"verticalAlignment":"center","width":"60%"},"innerBlocks":[{"blockName":"core\/heading","attrs":{"level":1,"textColor":"teal"},"innerBlocks":[],"innerHTML":"\n<h1 class=\"has-teal-color has-text-color\"><strong><strong><meta charset=\"utf-8\"><strong>MUFG Success Story<\/strong><\/strong><\/strong><\/h1>\n","innerContent":["\n<h1 class=\"has-teal-color has-text-color\"><strong><strong><meta charset=\"utf-8\"><strong>MUFG Success Story<\/strong><\/strong><\/strong><\/h1>\n"]},{"blockName":"core\/spacer","attrs":{"height":"16px"},"innerBlocks":[],"innerHTML":"\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","innerContent":["\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n"]},{"blockName":"core\/heading","attrs":[],"innerBlocks":[],"innerHTML":"\n<h2><strong><strong><strong><meta charset=\"utf-8\"><strong>Understanding Fintech Trends and Companies at Mitsubishi UFJ Financial Group (MUFG)<\/strong><\/strong><\/strong><\/strong><\/h2>\n","innerContent":["\n<h2><strong><strong><strong><meta charset=\"utf-8\"><strong>Understanding Fintech Trends and Companies at Mitsubishi UFJ Financial Group (MUFG)<\/strong><\/strong><\/strong><\/strong><\/h2>\n"]}],"innerHTML":"\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:60%\">\n\n\n\n<\/div>\n","innerContent":["\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:60%\">",null,"\n\n",null,"\n\n",null,"<\/div>\n"]},{"blockName":"core\/column","attrs":{"verticalAlignment":"center","width":""},"innerBlocks":[{"blockName":"acf\/themed-media","attrs":{"name":"acf\/themed-media","data":{"media_type":"image","_media_type":"field_619d1eb7682b9","image":5256,"_image":"field_6197fd1d77fb0","shadow_color":"none","_shadow_color":"field_6197fcdf7dfc5","alignment":"fill-container","_alignment":"field_6198025dcfad7"},"mode":"preview"},"innerBlocks":[],"innerHTML":"","innerContent":[]}],"innerHTML":"\n<div class=\"wp-block-column is-vertically-aligned-center\"><\/div>\n","innerContent":["\n<div class=\"wp-block-column 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style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","innerContent":["\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n"]},{"blockName":"core\/media-text","attrs":{"mediaId":6151,"mediaLink":"https:\/\/www.cbinsights.com\/resources\/case-studies\/block-case-study\/bill_baxter_circle-mint\/","mediaType":"image","mediaWidth":20,"mediaSizeSlug":"full","isStackedOnMobile":false,"verticalAlignment":"center","className":"profile"},"innerBlocks":[{"blockName":"core\/heading","attrs":{"level":3},"innerBlocks":[],"innerHTML":"\n<h3><strong><strong><meta charset=\"utf-8\"><strong><strong><strong>Bill Baxter<\/strong><\/strong><\/strong><\/strong><\/strong><\/h3>\n","innerContent":["\n<h3><strong><strong><meta charset=\"utf-8\"><strong><strong><strong>Bill Baxter<\/strong><\/strong><\/strong><\/strong><\/strong><\/h3>\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p><meta charset=\"utf-8\">Former Director, Digital Transformation Division, MUFG<\/p>\n","innerContent":["\n<p><meta charset=\"utf-8\">Former Director, Digital Transformation Division, MUFG<\/p>\n"]}],"innerHTML":"\n<div class=\"wp-block-media-text alignwide is-vertically-aligned-center profile\" style=\"grid-template-columns:20% auto\"><figure class=\"wp-block-media-text__media\"><img src=\"https:\/\/www.cbinsights.com\/wp-content\/uploads\/2022\/01\/Bill_Baxter_Circle-Mint.png\" alt=\"\" class=\"wp-image-6151 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n\n<\/div><\/div>\n","innerContent":["\n<div class=\"wp-block-media-text alignwide is-vertically-aligned-center profile\" style=\"grid-template-columns:20% auto\"><figure class=\"wp-block-media-text__media\"><img src=\"https:\/\/www.cbinsights.com\/wp-content\/uploads\/2022\/01\/Bill_Baxter_Circle-Mint.png\" alt=\"\" class=\"wp-image-6151 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">",null,"\n\n",null,"<\/div><\/div>\n"]}],"innerHTML":"\n\n\n\n","innerContent":["\n",null,"\n\n",null,"\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"acf\/section-extended","attrs":{"name":"acf\/section-extended","data":{"placement":"reduced-width","_placement":"field_617b70a2c90b3","background_color":"","_background_color":"field_617b6f6fc90b1","text_color":"","_text_color":"field_617b7048c90b2","background_image":"","_background_image":"field_619ec12a91823","background_sizing":"auto","_background_sizing":"field_619ed313bb7cb","background":"","_background":"field_619ec26c484c6","background_desktop_image":"","_background_desktop_image":"field_619ec12a91823","background_desktop_sizing":"auto","_background_desktop_sizing":"field_619ed313bb7cb","background_desktop":"","_background_desktop":"field_619ec2b5484c7","padding_vertical":"none","_padding_vertical":"field_61dcb4d13d872","show_border":"0","_show_border":"field_61dcbd267eb65","show_shadow":"0","_show_shadow":"field_61dcfa3d75bbc"},"mode":"preview"},"innerBlocks":[{"blockName":"acf\/section-extended","attrs":{"name":"acf\/section-extended","data":{"placement":"reduced-width","_placement":"field_617b70a2c90b3","background_color":"","_background_color":"field_617b6f6fc90b1","text_color":"rgb(10,0,0)","_text_color":"field_617b7048c90b2","background_image":"","_background_image":"field_619ec12a91823","background_sizing":"auto","_background_sizing":"field_619ed313bb7cb","background":"","_background":"field_619ec26c484c6","background_desktop_image":"","_background_desktop_image":"field_619ec12a91823","background_desktop_sizing":"auto","_background_desktop_sizing":"field_619ed313bb7cb","background_desktop":"","_background_desktop":"field_619ec2b5484c7","padding_vertical":"none","_padding_vertical":"field_61dcb4d13d872","show_border":"1","_show_border":"field_61dcbd267eb65","border_style":["solid"],"_border_style":"field_61dcbd517eb66","show_shadow":"1","_show_shadow":"field_61dcfa3d75bbc","shadow_color":"navy","_shadow_color":"field_61dcb6490bdb1","section_shadow":"","_section_shadow":"field_61dcf7fcb3c0a"},"mode":"preview"},"innerBlocks":[{"blockName":"core\/columns","attrs":{"verticalAlignment":"top"},"innerBlocks":[{"blockName":"core\/column","attrs":{"verticalAlignment":"top"},"innerBlocks":[{"blockName":"core\/heading","attrs":{"level":3},"innerBlocks":[],"innerHTML":"\n<h3>Key Results:<\/h3>\n","innerContent":["\n<h3>Key Results:<\/h3>\n"]},{"blockName":"core\/list","attrs":[],"innerBlocks":[],"innerHTML":"\n<ul><li>Stayed ahead of key market trends in the fintech space<\/li><\/ul>\n","innerContent":["\n<ul><li>Stayed ahead of key market trends in the fintech space<\/li><\/ul>\n"]},{"blockName":"core\/list","attrs":[],"innerBlocks":[],"innerHTML":"\n<ul><li>Educated the organization on trends and companies to watch<\/li><\/ul>\n","innerContent":["\n<ul><li>Educated the organization on trends and companies to watch<\/li><\/ul>\n"]}],"innerHTML":"\n<div class=\"wp-block-column is-vertically-aligned-top\">\n\n\n\n<\/div>\n","innerContent":["\n<div class=\"wp-block-column is-vertically-aligned-top\">",null,"\n\n",null,"\n\n",null,"<\/div>\n"]},{"blockName":"core\/column","attrs":{"verticalAlignment":"top"},"innerBlocks":[{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p><strong>CB Insights Products Mentioned:<\/strong><\/p>\n","innerContent":["\n<p><strong>CB Insights Products Mentioned:<\/strong><\/p>\n"]},{"blockName":"core\/list","attrs":{"textColor":"magenta"},"innerBlocks":[],"innerHTML":"\n<ul class=\"has-magenta-color has-text-color\"><li><a href=\"https:\/\/www.cbinsights.com\/what-we-offer\/research\/\"><\/a><a href=\"https:\/\/www.cbinsights.com\/what-we-offer\/research\/\">Research \u2192<\/a><\/li><li><a href=\"https:\/\/www.cbinsights.com\/what-we-offer\/technology-search-engine\/\">Company Profiles \u2192<\/a><\/li><li><a href=\"https:\/\/www.cbinsights.com\/what-we-offer\/collections\/\">Collections \u2192<\/a><\/li><\/ul>\n","innerContent":["\n<ul class=\"has-magenta-color has-text-color\"><li><a href=\"https:\/\/www.cbinsights.com\/what-we-offer\/research\/\"><\/a><a href=\"https:\/\/www.cbinsights.com\/what-we-offer\/research\/\">Research \u2192<\/a><\/li><li><a href=\"https:\/\/www.cbinsights.com\/what-we-offer\/technology-search-engine\/\">Company Profiles \u2192<\/a><\/li><li><a href=\"https:\/\/www.cbinsights.com\/what-we-offer\/collections\/\">Collections \u2192<\/a><\/li><\/ul>\n"]}],"innerHTML":"\n<div class=\"wp-block-column is-vertically-aligned-top\">\n\n<\/div>\n","innerContent":["\n<div class=\"wp-block-column is-vertically-aligned-top\">",null,"\n\n",null,"<\/div>\n"]}],"innerHTML":"\n<div class=\"wp-block-columns are-vertically-aligned-top\">\n\n<\/div>\n","innerContent":["\n<div class=\"wp-block-columns are-vertically-aligned-top\">",null,"\n\n",null,"<\/div>\n"]}],"innerHTML":"\n\n","innerContent":["\n",null,"\n"]}],"innerHTML":"\n\n","innerContent":["\n",null,"\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"acf\/section-extended","attrs":{"name":"acf\/section-extended","data":{"placement":"reduced-width","_placement":"field_617b70a2c90b3","background_color":"","_background_color":"field_617b6f6fc90b1","text_color":"","_text_color":"field_617b7048c90b2","background_image":"","_background_image":"field_619ec12a91823","background_sizing":"auto","_background_sizing":"field_619ed313bb7cb","background":"","_background":"field_619ec26c484c6","background_desktop_image":"","_background_desktop_image":"field_619ec12a91823","background_desktop_sizing":"auto","_background_desktop_sizing":"field_619ed313bb7cb","background_desktop":"","_background_desktop":"field_619ec2b5484c7","padding_vertical":"none","_padding_vertical":"field_61dcb4d13d872","show_border":"0","_show_border":"field_61dcbd267eb65","show_shadow":"0","_show_shadow":"field_61dcfa3d75bbc"},"mode":"preview"},"innerBlocks":[{"blockName":"core\/paragraph","attrs":{"style":{"typography":{"fontSize":"24px"}}},"innerBlocks":[],"innerHTML":"\n<p style=\"font-size:24px\">No one wants to miss out on the next big fintech trend.<\/p>\n","innerContent":["\n<p style=\"font-size:24px\">No one wants to miss out on the next big fintech trend.<\/p>\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>And at&nbsp;<a href=\"https:\/\/www.mufg.jp\/english\/index.html\">Mitsubishi UFJ Financial Group<\/a>&nbsp;(MUFG), I\u2019m confident we won\u2019t. Innovation is a part of our history, beginning with when we started a digital services group way back before internet use became widespread and \u201cfintech\u201d was not widely understood. As one of the top financial firms in Japan and one of the largest banks in the world, we\u2019ve always stayed ahead.<\/p>\n","innerContent":["\n<p>And at&nbsp;<a href=\"https:\/\/www.mufg.jp\/english\/index.html\">Mitsubishi UFJ Financial Group<\/a>&nbsp;(MUFG), I\u2019m confident we won\u2019t. Innovation is a part of our history, beginning with when we started a digital services group way back before internet use became widespread and \u201cfintech\u201d was not widely understood. As one of the top financial firms in Japan and one of the largest banks in the world, we\u2019ve always stayed ahead.<\/p>\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>In 2014, the company formed a Global Innovation Team to research new and emerging fintech trends, sitting outside of our Japanese headquarters to be \u201cboots on the ground.\u201d My role as Director of Digital Transformation is to help us source new opportunities and partnerships in fintech or enterprise technologies.<\/p>\n","innerContent":["\n<p>In 2014, the company formed a Global Innovation Team to research new and emerging fintech trends, sitting outside of our Japanese headquarters to be \u201cboots on the ground.\u201d My role as Director of Digital Transformation is to help us source new opportunities and partnerships in fintech or enterprise technologies.<\/p>\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>We didn\u2019t use a research tool initially, outside of traditional media sites. Instead, we focused on building out our network, meeting with venture capitalists, software integrators and startups to source for emerging trends and companies.<\/p>\n","innerContent":["\n<p>We didn\u2019t use a research tool initially, outside of traditional media sites. Instead, we focused on building out our network, meeting with venture capitalists, software integrators and startups to source for emerging trends and companies.<\/p>\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>As we were meeting with these different groups, we would always ask, \u201cHow do you stay up-to-date on what\u2019s happening in the ecosystem? What are you reading to get ahead of the trends?\u201d All roads led back to CB Insights. It\u2019s a powerful tool to do the \u201ctop down\u201d research into major trends and the \u201cbottoms up\u201d research into specific companies.<\/p>\n","innerContent":["\n<p>As we were meeting with these different groups, we would always ask, \u201cHow do you stay up-to-date on what\u2019s happening in the ecosystem? What are you reading to get ahead of the trends?\u201d All roads led back to CB Insights. It\u2019s a powerful tool to do the \u201ctop down\u201d research into major trends and the \u201cbottoms up\u201d research into specific companies.<\/p>\n"]},{"blockName":"core\/spacer","attrs":{"height":"40px"},"innerBlocks":[],"innerHTML":"\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","innerContent":["\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n"]},{"blockName":"core\/heading","attrs":[],"innerBlocks":[],"innerHTML":"\n<h2><strong>Making <span class=\"has-inline-color has-dark-purple-color\">the Case for Innovation<\/span><\/strong><\/h2>\n","innerContent":["\n<h2><strong>Making <span class=\"has-inline-color has-dark-purple-color\">the Case for Innovation<\/span><\/strong><\/h2>\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>It\u2019s never easy to measure innovation. For us, we look at the new products and services we have brought into the bank, and our north star, and how many have been implemented at the bank. Along the way, we always keep an eye on how many companies we are meeting with, introducing to our business lines and doing a POC with our teams.<\/p>\n","innerContent":["\n<p>It\u2019s never easy to measure innovation. For us, we look at the new products and services we have brought into the bank, and our north star, and how many have been implemented at the bank. Along the way, we always keep an eye on how many companies we are meeting with, introducing to our business lines and doing a POC with our teams.<\/p>\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>Part of our success depends on our ability to react quickly to market shifts, and then educate the rest of the organization on them. CB Insights plays a major role in that: helping us not only see what\u2019s coming, but also build the case for why we need to prioritize or invest. We can\u2019t just pitch a gut feeling or some whispers about a new trend to our business leaders. We need more ammunition than that.<\/p>\n","innerContent":["\n<p>Part of our success depends on our ability to react quickly to market shifts, and then educate the rest of the organization on them. CB Insights plays a major role in that: helping us not only see what\u2019s coming, but also build the case for why we need to prioritize or invest. We can\u2019t just pitch a gut feeling or some whispers about a new trend to our business leaders. We need more ammunition than that.<\/p>\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>With CB Insights research, we have that. For example, Buy Now, Pay Later is a very hot topic in the fintech space right now, and we not only knew about it, but also educated our small business banking division on it before the trend became as widespread as it is today. The data and research we brought to the team triggered a discussion on what we\u2019re doing in the Buy Now, Pay Later and Point-of-Sale financing space and the benefits to merchants. This eventually led to a successful partnership that now allows MUFG to gain new capabilities to better serve our small business clients.<\/p>\n","innerContent":["\n<p>With CB Insights research, we have that. For example, Buy Now, Pay Later is a very hot topic in the fintech space right now, and we not only knew about it, but also educated our small business banking division on it before the trend became as widespread as it is today. The data and research we brought to the team triggered a discussion on what we\u2019re doing in the Buy Now, Pay Later and Point-of-Sale financing space and the benefits to merchants. This eventually led to a successful partnership that now allows MUFG to gain new capabilities to better serve our small business clients.<\/p>\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>Whenever we even hear about a trend, CB Insights already has a report on it. The timing is unbelievably spot-on with what\u2019s happening next, which I know is because the analysts are using the platform to see ahead of the market trends.<\/p>\n","innerContent":["\n<p>Whenever we even hear about a trend, CB Insights already has a report on it. The timing is unbelievably spot-on with what\u2019s happening next, which I know is because the analysts are using the platform to see ahead of the market trends.<\/p>\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>The research is especially helpful as I try to build those inter-company relationships. When a colleague comes to me and says \u201cWhat\u2019s happening in the creator economy?\u201d I know I\u2019ll get everything I need in the CB Insights platform. It\u2019s just that good.<\/p>\n","innerContent":["\n<p>The research is especially helpful as I try to build those inter-company relationships. When a colleague comes to me and says \u201cWhat\u2019s happening in the creator economy?\u201d I know I\u2019ll get everything I need in the CB Insights platform. It\u2019s just that good.<\/p>\n"]},{"blockName":"core\/spacer","attrs":{"height":"8px"},"innerBlocks":[],"innerHTML":"\n<div style=\"height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","innerContent":["\n<div style=\"height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n"]},{"blockName":"core\/pullquote","attrs":{"style":{"border":{"color":"#c3c3c3"}},"className":"is-style-default"},"innerBlocks":[],"innerHTML":"\n<figure class=\"wp-block-pullquote is-style-default has-border-color\" style=\"border-color:#c3c3c3\"><blockquote><p>CB Insights is our go-to resource for understanding the fintech market.<\/p><\/blockquote><\/figure>\n","innerContent":["\n<figure class=\"wp-block-pullquote is-style-default has-border-color\" style=\"border-color:#c3c3c3\"><blockquote><p>CB Insights is our go-to resource for understanding the fintech market.<\/p><\/blockquote><\/figure>\n"]},{"blockName":"core\/spacer","attrs":{"height":"40px"},"innerBlocks":[],"innerHTML":"\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","innerContent":["\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n"]},{"blockName":"core\/heading","attrs":[],"innerBlocks":[],"innerHTML":"\n<h2>Sourcing Our <span class=\"has-inline-color has-dark-purple-color\">Opportunities<\/span><\/h2>\n","innerContent":["\n<h2>Sourcing Our <span class=\"has-inline-color has-dark-purple-color\">Opportunities<\/span><\/h2>\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>After I read through the relevant CB Insights research on a space, I start to look at the companies within it. This is where I use CB Insights\u2019 Collections feature. It\u2019s a real-time spreadsheet that pulls in every relevant company within a space that I can then filter by my own criteria, like funding stage and particular geographies. I\u2019ve been able to find companies that I wouldn\u2019t have known about otherwise.<\/p>\n","innerContent":["\n<p>After I read through the relevant CB Insights research on a space, I start to look at the companies within it. This is where I use CB Insights\u2019 Collections feature. It\u2019s a real-time spreadsheet that pulls in every relevant company within a space that I can then filter by my own criteria, like funding stage and particular geographies. I\u2019ve been able to find companies that I wouldn\u2019t have known about otherwise.<\/p>\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>Once we\u2019ve moved past the initial scan of the landscape, we need to start diving deeper into what individual companies are doing. We get asked for very granular and specific information about fintech companies, and we need a trusted, in-depth source of information.<\/p>\n","innerContent":["\n<p>Once we\u2019ve moved past the initial scan of the landscape, we need to start diving deeper into what individual companies are doing. We get asked for very granular and specific information about fintech companies, and we need a trusted, in-depth source of information.<\/p>\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>I search for private companies in the CB Insights platform every day. It\u2019s my go-to resource. When I\u2019m reading a news article or in a meeting with a VC, you\u2019ll always see the CB Insights platform open on my browser so I can reference company profiles during the conversation. We review everything about a company, but find their stage, investor syndicate, founding team and business relationships have been the most helpful in our evaluation.<\/p>\n","innerContent":["\n<p>I search for private companies in the CB Insights platform every day. It\u2019s my go-to resource. When I\u2019m reading a news article or in a meeting with a VC, you\u2019ll always see the CB Insights platform open on my browser so I can reference company profiles during the conversation. We review everything about a company, but find their stage, investor syndicate, founding team and business relationships have been the most helpful in our evaluation.<\/p>\n"]},{"blockName":"core\/spacer","attrs":{"height":"8px"},"innerBlocks":[],"innerHTML":"\n<div style=\"height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","innerContent":["\n<div style=\"height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n"]},{"blockName":"core\/pullquote","attrs":{"style":{"border":{"color":"#c3c3c3"}},"className":"is-style-default"},"innerBlocks":[],"innerHTML":"\n<figure class=\"wp-block-pullquote is-style-default has-border-color\" style=\"border-color:#c3c3c3\"><blockquote><p>CB Insights\u2019 Mosaic Score is a good indicator of a company\u2019s potential.<\/p><\/blockquote><\/figure>\n","innerContent":["\n<figure class=\"wp-block-pullquote is-style-default has-border-color\" style=\"border-color:#c3c3c3\"><blockquote><p>CB Insights\u2019 Mosaic Score is a good indicator of a company\u2019s potential.<\/p><\/blockquote><\/figure>\n"]},{"blockName":"core\/spacer","attrs":{"height":"40px"},"innerBlocks":[],"innerHTML":"\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","innerContent":["\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n"]},{"blockName":"core\/heading","attrs":[],"innerBlocks":[],"innerHTML":"\n<h2><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-purple-color\">Enabling Every Step<\/mark> of the Research Process<\/h2>\n","innerContent":["\n<h2><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-purple-color\">Enabling Every Step<\/mark> of the Research Process<\/h2>\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>One of our goals as a company is to build a culture of innovation. We know how important open innovation is to the longevity and growth of our company \u2014 and CB Insights plays a major role in that. It\u2019s not just a research platform or another dataset; it brings everything together for us so we know what\u2019s coming next and what we need to do about it.<\/p>\n","innerContent":["\n<p>One of our goals as a company is to build a culture of innovation. We know how important open innovation is to the longevity and growth of our company \u2014 and CB Insights plays a major role in that. 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