{"id":8670,"date":"2022-03-25T13:25:26","date_gmt":"2022-03-25T17:25:26","guid":{"rendered":"https:\/\/www.cbinsights.com\/?post_type=case-study&#038;p=8670"},"modified":"2023-01-30T18:13:13","modified_gmt":"2023-01-30T23:13:13","slug":"american-bureau-of-shipping","status":"publish","type":"case-study","link":"https:\/\/www.cbinsights.com\/resources\/case-studies\/american-bureau-of-shipping\/","title":{"rendered":"American Bureau of Shipping"},"content":{"rendered":"<section id=\"\" class='section-extended has-background placement-full-width'>\n\t<div class='has-navy-background-color' style='color: rgb(255,255,255)'>\n\t\t\t\t\t<div class='background' style='background-image: url(\"https:\/\/www.cbinsights.com\/wp-content\/uploads\/2021\/12\/CircuitboardBackground-768x381.png\");background-position: top center;background-size: cover'><\/div>\n\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\n<section id=\"\" class='section-extended placement-reduced-width padding-none'>\n\t<div >\n\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<h1 class=\"has-teal-color has-text-color wp-block-heading\"><strong><strong><strong>American Bureau of Shipping Success Story<\/strong><\/strong><\/strong><\/h1>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong><strong><strong>Efficiently Building Alliances Begins with the Best Intelligence for ABS<\/strong><\/strong><\/strong><\/strong><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class='block-themed-media shadow--none set-alignment--fill-container media--image'>\n\t<img decoding=\"async\" class=\"attachment-large size-large\" src=\"https:\/\/www.cbinsights.com\/wp-content\/uploads\/2022\/03\/ABS-American-Bureau-of-Shipping-Logo.png\" loading=\"lazy\" width=\"600\" height=\"300\" data-image-src-large=\"\" \/><\/div><\/div>\n<\/div>\n\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section id=\"\" class='section-extended placement-reduced-width padding-none'>\n\t<div >\n\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-vertically-aligned-center profile\" style=\"grid-template-columns:20% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" loading=\"lazy\" width=\"900\" height=\"900\" src=\"https:\/\/www.cbinsights.com\/wp-content\/uploads\/2022\/03\/Smarty-Mathew-John_Circle-Mint.png\" alt=\"\" class=\"wp-image-8072 size-full\" srcset=\"https:\/\/www.cbinsights.com\/wp-content\/uploads\/2022\/03\/Smarty-Mathew-John_Circle-Mint.png 900w, https:\/\/www.cbinsights.com\/wp-content\/uploads\/2022\/03\/Smarty-Mathew-John_Circle-Mint-300x300.png 300w, https:\/\/www.cbinsights.com\/wp-content\/uploads\/2022\/03\/Smarty-Mathew-John_Circle-Mint-150x150.png 150w, https:\/\/www.cbinsights.com\/wp-content\/uploads\/2022\/03\/Smarty-Mathew-John_Circle-Mint-768x768.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h3 class=\"wp-block-heading\"><strong><strong><strong><strong>Smarty Mathew John<\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p>Former Vice President of Digital Solutions, American Bureau of Shipping (ABS)<\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<section id=\"\" class='section-extended placement-reduced-width padding-none shadow-navy border-solid'>\n\t<div style='color: rgb(10,0,0)'>\n\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-6 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Key Results:<\/h3>\n\n\n\n<ul><li>ABS stays on top of emerging technology trends and understands which areas to monitor<\/li><li>Efficiently assesses and prioritizes partnership opportunities<\/li><\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>CB Insights Products Mentioned:<\/strong><\/p>\n\n\n\n<ul class=\"has-magenta-color has-text-color\"><li><a href=\"https:\/\/www.cbinsights.com\/what-we-offer\/team-management-and-collaboration\/\">Collections \u2192<\/a><\/li><li><a href=\"https:\/\/www.cbinsights.com\/what-we-offer\/technology-search-engine\/\">Home Feed \u2192<\/a><\/li><li><a data-type=\"page\" data-id=\"2029\" href=\"https:\/\/www.cbinsights.com\/mosaic-score\/\">Mosaic \u2192<\/a><\/li><\/ul>\n<\/div>\n<\/div>\n\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section id=\"\" class='section-extended placement-reduced-width padding-none'>\n\t<div >\n\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\n\n<h2 class=\"wp-block-heading\"><strong><strong>Do you <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-purple-color\">really know<\/mark> how your vessels are doing?<\/strong><\/strong><\/h2>\n\n\n\n<p>If you\u2019re in the maritime industry, this is a critical question to answer. It\u2019s why the American Bureau of Shipping (ABS), a maritime classification society, developed <a href=\"https:\/\/ww2.eagle.org\/en\/Products-and-Services\/my-digital-fleet.html\">ABS My Digital Fleet\u2122<\/a>. It emerged out of a desire to assess the health, performance, and compliance of their clients\u2019 fleet more efficiently.&nbsp;<\/p>\n\n\n\n<p>As Vice President of Digital Solutions at ABS, Smarty Mathew John meets with clients and maritime professionals daily. A recurring theme throughout his conversations was the desire to build a platform to help users navigate the industry volatility around environmental and compliance regulations. This led to the development of <a href=\"https:\/\/ww2.eagle.org\/en\/Products-and-Services\/my-digital-fleet.html\">ABS My Digital Fleet\u2122<\/a>\u2014 a commercial product that can truly transform how the maritime industry operates. It solves customers\u2019 pain points by leveraging the power of data and analytics.<\/p>\n\n\n\n<p>When looking at other industries and how they were applying technology to meet the same objectives, Smarty needed to understand macro trends and research emerging technologies. He also had to keep track of investment trends, IPOs, and various startups and scale-ups. But he needed one source of truth that can cover everything in a single platform.&nbsp;<\/p>\n\n\n\n<p>Smarty had long followed CB Insights, and when ABS got serious about a large-scale digital transformation, Smarty recommended that they trial the platform. CB Insights was still scaling up at that point, but he wanted to take a small leap of faith and encourage his team to look at these startups as their own means of innovating.<\/p>\n\n\n\n<p>Considering the nascent stage of Digital Solutions as a business unit within ABS, the team needed to future proof themselves as much as possible by picking the technology partners who could grow with them. CB Insights proved to be that partner.<\/p>\n\n\n\n<div style=\"height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-pullquote is-style-default has-border-color\" style=\"border-color:#c3c3c3\"><blockquote><p><strong>After an initial trial, ABS saw the value CB Insights could bring to the company and the Digital Solutions team to help them stay on top of emerging technology trends and understand which areas to monitor.<\/strong><\/p><\/blockquote><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Value Throughout the <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-purple-color\">Partnership<\/mark> Process<\/strong><\/h2>\n\n\n\n<p>During onboarding, the CB Insights Customer Success Manager (CSM) walked the team through features, provided tailored insights, and proactively set up evaluation pipelines and trend monitoring tools. The CSM also showed the team how to create sections for different internal departments within the different funnels, and within those sections, how to add graphics and download presentations within the click of a button. These capabilities make it easy to share this information internally, so they can build consensus around next steps. The CSM\u2019s approach to meetings inspired Smarty\u2019s team to take the same approach with their own customers.&nbsp;<\/p>\n\n\n\n<div style=\"height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-pullquote is-style-default has-border-color\" style=\"border-color:#c3c3c3\"><blockquote><p><strong>CB Insights customer success approach to meetings inspired Smarty\u2019s team to take the same approach with their own customers.<\/strong><\/p><\/blockquote><\/figure>\n\n\n\n<div style=\"height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>One of the features ABS uses most frequently is CB Insights\u2019 <a href=\"https:\/\/www.cbinsights.com\/mosaic-score\/\">Mosaic Score<\/a>, an algorithm that scores management teams to identify those companies with momentum and predict future success. CB Insights gives each startup a Mosaic Score, but ABS also adds their own metrics on top of that to screen companies they want to engage in a rapid PoC. After running the PoC for several weeks with a few different companies, ABS applies an evaluation process to identify the company that has the maximum potential.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class='block-themed-media shadow--black set-alignment--fill-container media--image'>\n\t<img decoding=\"async\" class=\"attachment-large size-large\" src=\"https:\/\/www.cbinsights.com\/wp-content\/uploads\/2022\/06\/Mosaic_Focus_Wiki_update_20220629-2.svg\" loading=\"lazy\" width=\"514\" height=\"302\" data-image-src-large=\"\" \/><\/div>\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Smarty\u2019s team leverages the Collections-based <a href=\"https:\/\/www.cbinsights.com\/what-we-offer\/technology-search-engine\/\">Home Feed<\/a> on CB Insights to keep up to date on news and events for potential partners in a centralized location. They also use the <a href=\"https:\/\/www.cbinsights.com\/what-we-offer\/team-management-and-collaboration\/\">Collections<\/a> funnel analytics tool for alliance management to track progress and see what\u2019s coming down the pipeline.<\/p>\n\n\n\n<p>Today, ABS\u2019s product managers monitor competitors and assess any gaps in features and capabilities in terms of market and customer needs. Based on those gaps, they discuss whether to build something in-house or find a partner to address that capability. If ABS decides they need a partner, they go back to CB Insights with a laser focus on that need.<\/p>\n\n\n\n<div style=\"height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-pullquote is-style-default has-border-color\" style=\"border-color:#c3c3c3\"><blockquote><p><strong><strong>ABS uses CB Insights as a starting point to discover potential partners, and then they move on to determine whether a partner meets internal standards.<\/strong><\/strong><\/p><\/blockquote><\/figure>\n\n\n\n<div style=\"height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Understanding the importance to continuously enhance, optimize, and scale a product is key. As a result, ABS established the ABS My Digital Fleet\u2122 Alliance Program, which is a network of third-party data providers that offer business intelligence and advanced capabilities to create a competitive product within the marketplace.&nbsp;An example of their new approach was the discovery of <a href=\"https:\/\/yellow.ai\/\">yellow.ai<\/a>, a conversational CX AI platform they\u2019ve integrated into the platform. Initially, ABS was one of only a few of yellow.ai\u2019s customers in the industrial sector, but now they\u2019re a major global player. To Smarty, this indicates that the combination of CB Insights\u2019 Mosaic Score and ABS\u2019s own criteria are accurate predictors of success.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>CB Insights Can <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-purple-color\">Do It All<\/mark><\/strong><\/strong><\/h2>\n\n\n\n<p>When Smarty started using CB Insights, it wasn\u2019t the only solution for scouting criteria. But as the platform matured, Smarty\u2019s team increasingly uses it as a resource for scouting and spotting industry trends. CB Insights continues to bring together everything from business relationships, financial information, and leadership teams into one place, which is exactly what Smarty wanted.<\/p>\n\n\n\n<p>It\u2019s not enough to keep up with the market\u2014you have to stay ahead of it. Keeping track of innovating companies is crucial for ABS My Digital Fleet\u2122, the Digital Solutions team, as well as ABS\u2019s clients. Because of that, CB Insights will be a critical tool for Smarty\u2019s team going forward.<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section id=\"\" class='section-extended placement-full-width padding-none'>\n\t<div class='has-medium-purple-background-color' style='color: rgb(255,255,255)'>\n\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\n<section id=\"\" class='section-extended placement-reduced-width'>\n\t<div >\n\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\n\n<div class=\"wp-block-media-text alignwide is-vertically-aligned-center\" style=\"grid-template-columns:15% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" loading=\"lazy\" width=\"900\" height=\"900\" src=\"https:\/\/www.cbinsights.com\/wp-content\/uploads\/2022\/03\/Smarty-Mathew-John_Circle.png\" alt=\"\" class=\"wp-image-8073 size-full\" srcset=\"https:\/\/www.cbinsights.com\/wp-content\/uploads\/2022\/03\/Smarty-Mathew-John_Circle.png 900w, https:\/\/www.cbinsights.com\/wp-content\/uploads\/2022\/03\/Smarty-Mathew-John_Circle-300x300.png 300w, https:\/\/www.cbinsights.com\/wp-content\/uploads\/2022\/03\/Smarty-Mathew-John_Circle-150x150.png 150w, https:\/\/www.cbinsights.com\/wp-content\/uploads\/2022\/03\/Smarty-Mathew-John_Circle-768x768.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h3 class=\"wp-block-heading\"><strong><strong><strong><strong>Smarty Mathew John<\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p>Former Vice President of Digital Solutions, American Bureau of Shipping (ABS)<\/p>\n<\/div><\/div>\n\n\n\n<p>Smarty Mathew John was Vice President of Digital Solutions for ABS. He was responsible for the sales, development and delivery of innovative digital products that support client business goals, as well as enhance ABS class services through safer, more informed, and data-driven approaches.<\/p>\n\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section id=\"\" class='section-extended placement-full-width'>\n\t<div class='has-dark-purple-background-color' style='color: rgb(255,255,255)'>\n\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\n\n<div class=\"wp-block-columns is-layout-flex wp-container-9 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n<h2 class=\"wp-block-heading\">Ready to get started?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Let&#8217;s talk.<\/h3>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class='block-themed-media shadow--black set-alignment--fill-container media--image'>\n\t<img decoding=\"async\" class=\"attachment-large size-large\" src=\"https:\/\/www.cbinsights.com\/wp-content\/uploads\/2022\/01\/Market_Map_Fintech-1-1.svg\" loading=\"lazy\" width=\"502\" height=\"302\" data-image-src-large=\"\" \/><\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<p><strong>Request a demo<\/strong><\/p>\n\n\n\n<div class='hubspot-form hubspot-form--alternative hubspot-form--white layout--standard'>\n\t<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2.js\"><\/script>\r\n<script>\r\nhbspt.forms.create({\r\nregion: \"na1\",\r\nportalId: \"763793\",\r\nformId: \"f01daeb8-accf-41ac-93be-d541776bf9d0\"\r\n});\r\n<\/script><\/div>\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n","protected":false},"featured_media":10650,"menu_order":24,"template":"","meta":[],"case-study-topic":[],"case-study-industry":[20],"acf":[],"gutenberg_blocks":[{"blockName":"acf\/section-extended","attrs":{"name":"acf\/section-extended","data":{"placement":"full-width","_placement":"field_617b70a2c90b3","background_color":"rgb(0,13,32)","_background_color":"field_617b6f6fc90b1","text_color":"rgb(255,255,255)","_text_color":"field_617b7048c90b2","background_image":449,"_background_image":"field_619ec12a91823","background_horizontal_attachment":"center","_background_horizontal_attachment":"field_619ec1ec91825","background_vertical_attachment":"top","_background_vertical_attachment":"field_619ec74334a67","background_sizing":"cover","_background_sizing":"field_619ed313bb7cb","background":"","_background":"field_619ec26c484c6","background_desktop_image":"","_background_desktop_image":"field_619ec12a91823","background_desktop_horizontal_attachment":"center","_background_desktop_horizontal_attachment":"field_619ec1ec91825","background_desktop_vertical_attachment":"top","_background_desktop_vertical_attachment":"field_619ec74334a67","background_desktop_sizing":"auto","_background_desktop_sizing":"field_619ed313bb7cb","background_desktop":"","_background_desktop":"field_619ec2b5484c7","padding_vertical":"standard","_padding_vertical":"field_61dcb4d13d872","show_border":"0","_show_border":"field_61dcbd267eb65"},"mode":"preview"},"innerBlocks":[{"blockName":"acf\/section-extended","attrs":{"name":"acf\/section-extended","data":{"placement":"reduced-width","_placement":"field_617b70a2c90b3","background_color":"","_background_color":"field_617b6f6fc90b1","text_color":"","_text_color":"field_617b7048c90b2","background_image":"","_background_image":"field_619ec12a91823","background_sizing":"auto","_background_sizing":"field_619ed313bb7cb","background":"","_background":"field_619ec26c484c6","background_desktop_image":"","_background_desktop_image":"field_619ec12a91823","background_desktop_sizing":"auto","_background_desktop_sizing":"field_619ed313bb7cb","background_desktop":"","_background_desktop":"field_619ec2b5484c7","padding_vertical":"none","_padding_vertical":"field_61dcb4d13d872","show_border":"0","_show_border":"field_61dcbd267eb65","show_shadow":"0","_show_shadow":"field_61dcfa3d75bbc"},"mode":"preview"},"innerBlocks":[{"blockName":"core\/columns","attrs":{"verticalAlignment":"center"},"innerBlocks":[{"blockName":"core\/column","attrs":{"verticalAlignment":"center","width":"60%"},"innerBlocks":[{"blockName":"core\/heading","attrs":{"level":1,"textColor":"teal"},"innerBlocks":[],"innerHTML":"\n<h1 class=\"has-teal-color has-text-color\"><strong><strong><strong>American Bureau of Shipping Success Story<\/strong><\/strong><\/strong><\/h1>\n","innerContent":["\n<h1 class=\"has-teal-color has-text-color\"><strong><strong><strong>American Bureau of Shipping Success Story<\/strong><\/strong><\/strong><\/h1>\n"]},{"blockName":"core\/spacer","attrs":{"height":"16px"},"innerBlocks":[],"innerHTML":"\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","innerContent":["\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n"]},{"blockName":"core\/heading","attrs":[],"innerBlocks":[],"innerHTML":"\n<h2><strong><strong><strong><strong>Efficiently Building Alliances Begins with the Best Intelligence for ABS<\/strong><\/strong><\/strong><\/strong><\/h2>\n","innerContent":["\n<h2><strong><strong><strong><strong>Efficiently Building Alliances Begins with the Best Intelligence for ABS<\/strong><\/strong><\/strong><\/strong><\/h2>\n"]}],"innerHTML":"\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:60%\">\n\n\n\n<\/div>\n","innerContent":["\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:60%\">",null,"\n\n",null,"\n\n",null,"<\/div>\n"]},{"blockName":"core\/column","attrs":{"verticalAlignment":"center","width":""},"innerBlocks":[{"blockName":"acf\/themed-media","attrs":{"name":"acf\/themed-media","data":{"media_type":"image","_media_type":"field_619d1eb7682b9","image":8068,"_image":"field_6197fd1d77fb0","shadow_color":"none","_shadow_color":"field_6197fcdf7dfc5","alignment":"fill-container","_alignment":"field_6198025dcfad7"},"mode":"edit"},"innerBlocks":[],"innerHTML":"","innerContent":[]}],"innerHTML":"\n<div class=\"wp-block-column is-vertically-aligned-center\"><\/div>\n","innerContent":["\n<div class=\"wp-block-column is-vertically-aligned-center\">",null,"<\/div>\n"]}],"innerHTML":"\n<div 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style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","innerContent":["\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n"]},{"blockName":"core\/media-text","attrs":{"mediaId":8072,"mediaLink":"https:\/\/www.cbinsights.com\/smarty-mathew-john_circle-mint\/","mediaType":"image","mediaWidth":20,"mediaSizeSlug":"full","isStackedOnMobile":false,"verticalAlignment":"center","className":"profile"},"innerBlocks":[{"blockName":"core\/heading","attrs":{"level":3},"innerBlocks":[],"innerHTML":"\n<h3><strong><strong><strong><strong>Smarty Mathew John<\/strong><\/strong><\/strong><\/strong><\/h3>\n","innerContent":["\n<h3><strong><strong><strong><strong>Smarty Mathew John<\/strong><\/strong><\/strong><\/strong><\/h3>\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>Former Vice President of Digital Solutions, American Bureau of Shipping (ABS)<\/p>\n","innerContent":["\n<p>Former Vice President of Digital Solutions, American Bureau of Shipping (ABS)<\/p>\n"]}],"innerHTML":"\n<div class=\"wp-block-media-text alignwide is-vertically-aligned-center profile\" style=\"grid-template-columns:20% auto\"><figure class=\"wp-block-media-text__media\"><img src=\"https:\/\/www.cbinsights.com\/wp-content\/uploads\/2022\/03\/Smarty-Mathew-John_Circle-Mint.png\" alt=\"\" class=\"wp-image-8072 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n\n<\/div><\/div>\n","innerContent":["\n<div class=\"wp-block-media-text alignwide is-vertically-aligned-center profile\" style=\"grid-template-columns:20% auto\"><figure class=\"wp-block-media-text__media\"><img src=\"https:\/\/www.cbinsights.com\/wp-content\/uploads\/2022\/03\/Smarty-Mathew-John_Circle-Mint.png\" alt=\"\" class=\"wp-image-8072 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">",null,"\n\n",null,"<\/div><\/div>\n"]},{"blockName":"core\/spacer","attrs":{"height":"40px"},"innerBlocks":[],"innerHTML":"\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","innerContent":["\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n"]},{"blockName":"acf\/section-extended","attrs":{"name":"acf\/section-extended","data":{"placement":"reduced-width","_placement":"field_617b70a2c90b3","background_color":"","_background_color":"field_617b6f6fc90b1","text_color":"rgb(10,0,0)","_text_color":"field_617b7048c90b2","background_image":"","_background_image":"field_619ec12a91823","background_sizing":"auto","_background_sizing":"field_619ed313bb7cb","background":"","_background":"field_619ec26c484c6","background_desktop_image":"","_background_desktop_image":"field_619ec12a91823","background_desktop_sizing":"auto","_background_desktop_sizing":"field_619ed313bb7cb","background_desktop":"","_background_desktop":"field_619ec2b5484c7","padding_vertical":"none","_padding_vertical":"field_61dcb4d13d872","show_border":"1","_show_border":"field_61dcbd267eb65","border_style":["solid"],"_border_style":"field_61dcbd517eb66","show_shadow":"1","_show_shadow":"field_61dcfa3d75bbc","shadow_color":"navy","_shadow_color":"field_61dcb6490bdb1","section_shadow":"","_section_shadow":"field_61dcf7fcb3c0a"},"mode":"preview"},"innerBlocks":[{"blockName":"core\/columns","attrs":{"verticalAlignment":"top"},"innerBlocks":[{"blockName":"core\/column","attrs":{"verticalAlignment":"top"},"innerBlocks":[{"blockName":"core\/heading","attrs":{"level":3},"innerBlocks":[],"innerHTML":"\n<h3>Key Results:<\/h3>\n","innerContent":["\n<h3>Key Results:<\/h3>\n"]},{"blockName":"core\/list","attrs":[],"innerBlocks":[],"innerHTML":"\n<ul><li>ABS stays on top of emerging technology trends and understands which areas to monitor<\/li><li>Efficiently assesses and prioritizes partnership opportunities<\/li><\/ul>\n","innerContent":["\n<ul><li>ABS stays on top of emerging technology trends and understands which areas to monitor<\/li><li>Efficiently assesses and prioritizes partnership opportunities<\/li><\/ul>\n"]}],"innerHTML":"\n<div class=\"wp-block-column is-vertically-aligned-top\">\n\n<\/div>\n","innerContent":["\n<div class=\"wp-block-column is-vertically-aligned-top\">",null,"\n\n",null,"<\/div>\n"]},{"blockName":"core\/column","attrs":{"verticalAlignment":"top"},"innerBlocks":[{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p><strong>CB Insights Products Mentioned:<\/strong><\/p>\n","innerContent":["\n<p><strong>CB Insights Products Mentioned:<\/strong><\/p>\n"]},{"blockName":"core\/list","attrs":{"textColor":"magenta"},"innerBlocks":[],"innerHTML":"\n<ul class=\"has-magenta-color has-text-color\"><li><a href=\"https:\/\/www.cbinsights.com\/what-we-offer\/team-management-and-collaboration\/\">Collections \u2192<\/a><\/li><li><a href=\"https:\/\/www.cbinsights.com\/what-we-offer\/technology-search-engine\/\">Home Feed \u2192<\/a><\/li><li><a data-type=\"page\" data-id=\"2029\" href=\"https:\/\/www.cbinsights.com\/mosaic-score\/\">Mosaic \u2192<\/a><\/li><\/ul>\n","innerContent":["\n<ul class=\"has-magenta-color has-text-color\"><li><a href=\"https:\/\/www.cbinsights.com\/what-we-offer\/team-management-and-collaboration\/\">Collections \u2192<\/a><\/li><li><a href=\"https:\/\/www.cbinsights.com\/what-we-offer\/technology-search-engine\/\">Home Feed \u2192<\/a><\/li><li><a data-type=\"page\" data-id=\"2029\" href=\"https:\/\/www.cbinsights.com\/mosaic-score\/\">Mosaic \u2192<\/a><\/li><\/ul>\n"]}],"innerHTML":"\n<div class=\"wp-block-column is-vertically-aligned-top\">\n\n<\/div>\n","innerContent":["\n<div class=\"wp-block-column is-vertically-aligned-top\">",null,"\n\n",null,"<\/div>\n"]}],"innerHTML":"\n<div class=\"wp-block-columns are-vertically-aligned-top\">\n\n<\/div>\n","innerContent":["\n<div class=\"wp-block-columns are-vertically-aligned-top\">",null,"\n\n",null,"<\/div>\n"]}],"innerHTML":"\n\n","innerContent":["\n",null,"\n"]}],"innerHTML":"\n\n\n\n\n\n\n\n","innerContent":["\n",null,"\n\n",null,"\n\n",null,"\n\n",null,"\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"acf\/section-extended","attrs":{"name":"acf\/section-extended","data":{"placement":"reduced-width","_placement":"field_617b70a2c90b3","background_color":"","_background_color":"field_617b6f6fc90b1","text_color":"","_text_color":"field_617b7048c90b2","background_image":"","_background_image":"field_619ec12a91823","background_sizing":"auto","_background_sizing":"field_619ed313bb7cb","background":"","_background":"field_619ec26c484c6","background_desktop_image":"","_background_desktop_image":"field_619ec12a91823","background_desktop_sizing":"auto","_background_desktop_sizing":"field_619ed313bb7cb","background_desktop":"","_background_desktop":"field_619ec2b5484c7","padding_vertical":"none","_padding_vertical":"field_61dcb4d13d872","show_border":"0","_show_border":"field_61dcbd267eb65","show_shadow":"0","_show_shadow":"field_61dcfa3d75bbc"},"mode":"preview"},"innerBlocks":[{"blockName":"core\/heading","attrs":[],"innerBlocks":[],"innerHTML":"\n<h2><strong><strong>Do you <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-purple-color\">really know<\/mark> how your vessels are doing?<\/strong><\/strong><\/h2>\n","innerContent":["\n<h2><strong><strong>Do you <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-purple-color\">really know<\/mark> how your vessels are doing?<\/strong><\/strong><\/h2>\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>If you\u2019re in the maritime industry, this is a critical question to answer. It\u2019s why the American Bureau of Shipping (ABS), a maritime classification society, developed <a href=\"https:\/\/ww2.eagle.org\/en\/Products-and-Services\/my-digital-fleet.html\">ABS My Digital Fleet\u2122<\/a>. It emerged out of a desire to assess the health, performance, and compliance of their clients\u2019 fleet more efficiently.&nbsp;<\/p>\n","innerContent":["\n<p>If you\u2019re in the maritime industry, this is a critical question to answer. It\u2019s why the American Bureau of Shipping (ABS), a maritime classification society, developed <a href=\"https:\/\/ww2.eagle.org\/en\/Products-and-Services\/my-digital-fleet.html\">ABS My Digital Fleet\u2122<\/a>. It emerged out of a desire to assess the health, performance, and compliance of their clients\u2019 fleet more efficiently.&nbsp;<\/p>\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>As Vice President of Digital Solutions at ABS, Smarty Mathew John meets with clients and maritime professionals daily. A recurring theme throughout his conversations was the desire to build a platform to help users navigate the industry volatility around environmental and compliance regulations. This led to the development of <a href=\"https:\/\/ww2.eagle.org\/en\/Products-and-Services\/my-digital-fleet.html\">ABS My Digital Fleet\u2122<\/a>\u2014 a commercial product that can truly transform how the maritime industry operates. It solves customers\u2019 pain points by leveraging the power of data and analytics.<\/p>\n","innerContent":["\n<p>As Vice President of Digital Solutions at ABS, Smarty Mathew John meets with clients and maritime professionals daily. A recurring theme throughout his conversations was the desire to build a platform to help users navigate the industry volatility around environmental and compliance regulations. This led to the development of <a href=\"https:\/\/ww2.eagle.org\/en\/Products-and-Services\/my-digital-fleet.html\">ABS My Digital Fleet\u2122<\/a>\u2014 a commercial product that can truly transform how the maritime industry operates. It solves customers\u2019 pain points by leveraging the power of data and analytics.<\/p>\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>When looking at other industries and how they were applying technology to meet the same objectives, Smarty needed to understand macro trends and research emerging technologies. He also had to keep track of investment trends, IPOs, and various startups and scale-ups. But he needed one source of truth that can cover everything in a single platform.&nbsp;<\/p>\n","innerContent":["\n<p>When looking at other industries and how they were applying technology to meet the same objectives, Smarty needed to understand macro trends and research emerging technologies. He also had to keep track of investment trends, IPOs, and various startups and scale-ups. But he needed one source of truth that can cover everything in a single platform.&nbsp;<\/p>\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>Smarty had long followed CB Insights, and when ABS got serious about a large-scale digital transformation, Smarty recommended that they trial the platform. CB Insights was still scaling up at that point, but he wanted to take a small leap of faith and encourage his team to look at these startups as their own means of innovating.<\/p>\n","innerContent":["\n<p>Smarty had long followed CB Insights, and when ABS got serious about a large-scale digital transformation, Smarty recommended that they trial the platform. CB Insights was still scaling up at that point, but he wanted to take a small leap of faith and encourage his team to look at these startups as their own means of innovating.<\/p>\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>Considering the nascent stage of Digital Solutions as a business unit within ABS, the team needed to future proof themselves as much as possible by picking the technology partners who could grow with them. CB Insights proved to be that partner.<\/p>\n","innerContent":["\n<p>Considering the nascent stage of Digital Solutions as a business unit within ABS, the team needed to future proof themselves as much as possible by picking the technology partners who could grow with them. CB Insights proved to be that partner.<\/p>\n"]},{"blockName":"core\/spacer","attrs":{"height":"8px"},"innerBlocks":[],"innerHTML":"\n<div style=\"height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","innerContent":["\n<div style=\"height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n"]},{"blockName":"core\/pullquote","attrs":{"style":{"border":{"color":"#c3c3c3"}},"className":"is-style-default"},"innerBlocks":[],"innerHTML":"\n<figure class=\"wp-block-pullquote is-style-default has-border-color\" style=\"border-color:#c3c3c3\"><blockquote><p><strong>After an initial trial, ABS saw the value CB Insights could bring to the company and the Digital Solutions team to help them stay on top of emerging technology trends and understand which areas to monitor.<\/strong><\/p><\/blockquote><\/figure>\n","innerContent":["\n<figure class=\"wp-block-pullquote is-style-default has-border-color\" style=\"border-color:#c3c3c3\"><blockquote><p><strong>After an initial trial, ABS saw the value CB Insights could bring to the company and the Digital Solutions team to help them stay on top of emerging technology trends and understand which areas to monitor.<\/strong><\/p><\/blockquote><\/figure>\n"]},{"blockName":"core\/spacer","attrs":{"height":"40px"},"innerBlocks":[],"innerHTML":"\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","innerContent":["\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n"]},{"blockName":"core\/heading","attrs":[],"innerBlocks":[],"innerHTML":"\n<h2><strong>Value Throughout the <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-purple-color\">Partnership<\/mark> Process<\/strong><\/h2>\n","innerContent":["\n<h2><strong>Value Throughout the <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-purple-color\">Partnership<\/mark> Process<\/strong><\/h2>\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>During onboarding, the CB Insights Customer Success Manager (CSM) walked the team through features, provided tailored insights, and proactively set up evaluation pipelines and trend monitoring tools. The CSM also showed the team how to create sections for different internal departments within the different funnels, and within those sections, how to add graphics and download presentations within the click of a button. These capabilities make it easy to share this information internally, so they can build consensus around next steps. The CSM\u2019s approach to meetings inspired Smarty\u2019s team to take the same approach with their own customers.&nbsp;<\/p>\n","innerContent":["\n<p>During onboarding, the CB Insights Customer Success Manager (CSM) walked the team through features, provided tailored insights, and proactively set up evaluation pipelines and trend monitoring tools. The CSM also showed the team how to create sections for different internal departments within the different funnels, and within those sections, how to add graphics and download presentations within the click of a button. These capabilities make it easy to share this information internally, so they can build consensus around next steps. The CSM\u2019s approach to meetings inspired Smarty\u2019s team to take the same approach with their own customers.&nbsp;<\/p>\n"]},{"blockName":"core\/spacer","attrs":{"height":"8px"},"innerBlocks":[],"innerHTML":"\n<div style=\"height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","innerContent":["\n<div style=\"height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n"]},{"blockName":"core\/pullquote","attrs":{"style":{"border":{"color":"#c3c3c3"}},"className":"is-style-default"},"innerBlocks":[],"innerHTML":"\n<figure class=\"wp-block-pullquote is-style-default has-border-color\" style=\"border-color:#c3c3c3\"><blockquote><p><strong>CB Insights customer success approach to meetings inspired Smarty\u2019s team to take the same approach with their own customers.<\/strong><\/p><\/blockquote><\/figure>\n","innerContent":["\n<figure class=\"wp-block-pullquote is-style-default has-border-color\" style=\"border-color:#c3c3c3\"><blockquote><p><strong>CB Insights customer success approach to meetings inspired Smarty\u2019s team to take the same approach with their own customers.<\/strong><\/p><\/blockquote><\/figure>\n"]},{"blockName":"core\/spacer","attrs":{"height":"8px"},"innerBlocks":[],"innerHTML":"\n<div style=\"height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","innerContent":["\n<div style=\"height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>One of the features ABS uses most frequently is CB Insights\u2019 <a href=\"https:\/\/www.cbinsights.com\/mosaic-score\/\">Mosaic Score<\/a>, an algorithm that scores management teams to identify those companies with momentum and predict future success. CB Insights gives each startup a Mosaic Score, but ABS also adds their own metrics on top of that to screen companies they want to engage in a rapid PoC. After running the PoC for several weeks with a few different companies, ABS applies an evaluation process to identify the company that has the maximum potential.<\/p>\n","innerContent":["\n<p>One of the features ABS uses most frequently is CB Insights\u2019 <a href=\"https:\/\/www.cbinsights.com\/mosaic-score\/\">Mosaic Score<\/a>, an algorithm that scores management teams to identify those companies with momentum and predict future success. CB Insights gives each startup a Mosaic Score, but ABS also adds their own metrics on top of that to screen companies they want to engage in a rapid PoC. After running the PoC for several weeks with a few different companies, ABS applies an evaluation process to identify the company that has the maximum potential.<\/p>\n"]},{"blockName":"core\/spacer","attrs":{"height":"40px"},"innerBlocks":[],"innerHTML":"\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","innerContent":["\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n"]},{"blockName":"acf\/themed-media","attrs":{"name":"acf\/themed-media","data":{"media_type":"image","_media_type":"field_619d1eb7682b9","image":10465,"_image":"field_6197fd1d77fb0","image_link":"","_image_link":"field_6283c8e4a8c5c","shadow_color":"black","_shadow_color":"field_6197fcdf7dfc5","alignment":"fill-container","_alignment":"field_6198025dcfad7"},"mode":"preview"},"innerBlocks":[],"innerHTML":"","innerContent":[]},{"blockName":"core\/spacer","attrs":{"height":"40px"},"innerBlocks":[],"innerHTML":"\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","innerContent":["\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>Smarty\u2019s team leverages the Collections-based <a href=\"https:\/\/www.cbinsights.com\/what-we-offer\/technology-search-engine\/\">Home Feed<\/a> on CB Insights to keep up to date on news and events for potential partners in a centralized location. They also use the <a href=\"https:\/\/www.cbinsights.com\/what-we-offer\/team-management-and-collaboration\/\">Collections<\/a> funnel analytics tool for alliance management to track progress and see what\u2019s coming down the pipeline.<\/p>\n","innerContent":["\n<p>Smarty\u2019s team leverages the Collections-based <a href=\"https:\/\/www.cbinsights.com\/what-we-offer\/technology-search-engine\/\">Home Feed<\/a> on CB Insights to keep up to date on news and events for potential partners in a centralized location. They also use the <a href=\"https:\/\/www.cbinsights.com\/what-we-offer\/team-management-and-collaboration\/\">Collections<\/a> funnel analytics tool for alliance management to track progress and see what\u2019s coming down the pipeline.<\/p>\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>Today, ABS\u2019s product managers monitor competitors and assess any gaps in features and capabilities in terms of market and customer needs. Based on those gaps, they discuss whether to build something in-house or find a partner to address that capability. If ABS decides they need a partner, they go back to CB Insights with a laser focus on that need.<\/p>\n","innerContent":["\n<p>Today, ABS\u2019s product managers monitor competitors and assess any gaps in features and capabilities in terms of market and customer needs. Based on those gaps, they discuss whether to build something in-house or find a partner to address that capability. If ABS decides they need a partner, they go back to CB Insights with a laser focus on that need.<\/p>\n"]},{"blockName":"core\/spacer","attrs":{"height":"8px"},"innerBlocks":[],"innerHTML":"\n<div style=\"height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","innerContent":["\n<div style=\"height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n"]},{"blockName":"core\/pullquote","attrs":{"style":{"border":{"color":"#c3c3c3"}},"className":"is-style-default"},"innerBlocks":[],"innerHTML":"\n<figure class=\"wp-block-pullquote is-style-default has-border-color\" style=\"border-color:#c3c3c3\"><blockquote><p><strong><strong>ABS uses CB Insights as a starting point to discover potential partners, and then they move on to determine whether a partner meets internal standards.<\/strong><\/strong><\/p><\/blockquote><\/figure>\n","innerContent":["\n<figure class=\"wp-block-pullquote is-style-default has-border-color\" style=\"border-color:#c3c3c3\"><blockquote><p><strong><strong>ABS uses CB Insights as a starting point to discover potential partners, and then they move on to determine whether a partner meets internal standards.<\/strong><\/strong><\/p><\/blockquote><\/figure>\n"]},{"blockName":"core\/spacer","attrs":{"height":"8px"},"innerBlocks":[],"innerHTML":"\n<div style=\"height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","innerContent":["\n<div style=\"height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>Understanding the importance to continuously enhance, optimize, and scale a product is key. As a result, ABS established the ABS My Digital Fleet\u2122 Alliance Program, which is a network of third-party data providers that offer business intelligence and advanced capabilities to create a competitive product within the marketplace.&nbsp;An example of their new approach was the discovery of <a href=\"https:\/\/yellow.ai\/\">yellow.ai<\/a>, a conversational CX AI platform they\u2019ve integrated into the platform. Initially, ABS was one of only a few of yellow.ai\u2019s customers in the industrial sector, but now they\u2019re a major global player. To Smarty, this indicates that the combination of CB Insights\u2019 Mosaic Score and ABS\u2019s own criteria are accurate predictors of success.<\/p>\n","innerContent":["\n<p>Understanding the importance to continuously enhance, optimize, and scale a product is key. As a result, ABS established the ABS My Digital Fleet\u2122 Alliance Program, which is a network of third-party data providers that offer business intelligence and advanced capabilities to create a competitive product within the marketplace.&nbsp;An example of their new approach was the discovery of <a href=\"https:\/\/yellow.ai\/\">yellow.ai<\/a>, a conversational CX AI platform they\u2019ve integrated into the platform. Initially, ABS was one of only a few of yellow.ai\u2019s customers in the industrial sector, but now they\u2019re a major global player. To Smarty, this indicates that the combination of CB Insights\u2019 Mosaic Score and ABS\u2019s own criteria are accurate predictors of success.<\/p>\n"]},{"blockName":"core\/spacer","attrs":{"height":"40px"},"innerBlocks":[],"innerHTML":"\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","innerContent":["\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n"]},{"blockName":"core\/heading","attrs":[],"innerBlocks":[],"innerHTML":"\n<h2><strong><strong>CB Insights Can <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-purple-color\">Do It All<\/mark><\/strong><\/strong><\/h2>\n","innerContent":["\n<h2><strong><strong>CB Insights Can <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-purple-color\">Do It All<\/mark><\/strong><\/strong><\/h2>\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>When Smarty started using CB Insights, it wasn\u2019t the only solution for scouting criteria. But as the platform matured, Smarty\u2019s team increasingly uses it as a resource for scouting and spotting industry trends. CB Insights continues to bring together everything from business relationships, financial information, and leadership teams into one place, which is exactly what Smarty wanted.<\/p>\n","innerContent":["\n<p>When Smarty started using CB Insights, it wasn\u2019t the only solution for scouting criteria. But as the platform matured, Smarty\u2019s team increasingly uses it as a resource for scouting and spotting industry trends. CB Insights continues to bring together everything from business relationships, financial information, and leadership teams into one place, which is exactly what Smarty wanted.<\/p>\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>It\u2019s not enough to keep up with the market\u2014you have to stay ahead of it. Keeping track of innovating companies is crucial for ABS My Digital Fleet\u2122, the Digital Solutions team, as well as ABS\u2019s clients. Because of that, CB Insights will be a critical tool for Smarty\u2019s team going forward.<\/p>\n","innerContent":["\n<p>It\u2019s not enough to keep up with the market\u2014you have to stay ahead of it. Keeping track of innovating companies is crucial for ABS My Digital Fleet\u2122, the Digital Solutions team, as well as ABS\u2019s clients. 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