{"id":865,"date":"2022-01-04T12:22:32","date_gmt":"2022-01-04T17:22:32","guid":{"rendered":"https:\/\/www.cbinsights.com\/?page_id=865"},"modified":"2023-01-30T18:20:11","modified_gmt":"2023-01-30T23:20:11","slug":"vsp-case-study","status":"publish","type":"case-study","link":"https:\/\/www.cbinsights.com\/resources\/case-studies\/vsp-case-study\/","title":{"rendered":"VSP Success Story"},"content":{"rendered":"<section id=\"\" class='section-extended has-background placement-full-width'>\n\t<div class='has-navy-background-color' style='color: rgb(255,255,255)'>\n\t\t\t\t\t<div class='background' style='background-image: url(\"https:\/\/www.cbinsights.com\/wp-content\/uploads\/2021\/12\/CircuitboardBackground-768x381.png\");background-position: top center;background-size: cover'><\/div>\n\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\n<section id=\"\" class='section-extended placement-reduced-width padding-none'>\n\t<div >\n\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<h1 class=\"has-teal-color has-text-color wp-block-heading\"><strong><strong><meta charset=\"utf-8\"><strong>VSP Success Story<\/strong><\/strong><\/strong><\/h1>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong><strong><meta charset=\"utf-8\"><strong><strong>Seeing the Future at VSP Global<\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class='block-themed-media shadow--none set-alignment--fill-container media--image'>\n\t<img decoding=\"async\" class=\"attachment-large size-large\" src=\"https:\/\/www.cbinsights.com\/wp-content\/uploads\/2022\/01\/vsp-Logo.svg\" loading=\"lazy\" width=\"200\" height=\"100\" data-image-src-large=\"\" \/><\/div><\/div>\n<\/div>\n\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section id=\"\" class='section-extended placement-reduced-width padding-none'>\n\t<div >\n\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-vertically-aligned-center profile\" style=\"grid-template-columns:20% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" loading=\"lazy\" width=\"900\" height=\"900\" src=\"https:\/\/www.cbinsights.com\/wp-content\/uploads\/2022\/01\/Ruth_Yomtoubian_Circle-Mint.png\" alt=\"\" class=\"wp-image-6238 size-full\" srcset=\"https:\/\/www.cbinsights.com\/wp-content\/uploads\/2022\/01\/Ruth_Yomtoubian_Circle-Mint.png 900w, https:\/\/www.cbinsights.com\/wp-content\/uploads\/2022\/01\/Ruth_Yomtoubian_Circle-Mint-300x300.png 300w, https:\/\/www.cbinsights.com\/wp-content\/uploads\/2022\/01\/Ruth_Yomtoubian_Circle-Mint-150x150.png 150w, https:\/\/www.cbinsights.com\/wp-content\/uploads\/2022\/01\/Ruth_Yomtoubian_Circle-Mint-768x768.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h3 class=\"wp-block-heading\"><strong><strong><meta charset=\"utf-8\"><strong><strong>Ruth Yomtoubian<\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p><meta charset=\"utf-8\">Head of Global Innovation Center, VSP<\/p>\n<\/div><\/div>\n\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section id=\"\" class='section-extended placement-reduced-width padding-none'>\n\t<div >\n\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\n<section id=\"\" class='section-extended placement-reduced-width padding-none shadow-navy border-solid'>\n\t<div style='color: rgb(10,0,0)'>\n\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-6 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Key Results:<\/h3>\n\n\n\n<ul><li>Identifying new spaces and educating the internal stakeholders on them<\/li><\/ul>\n\n\n\n<ul><li>Introducing\/supporting technologies being accepted and adopted across the company<\/li><\/ul>\n\n\n\n<ul><li>Stronger, data-driven relationships with the startup ecosystem<\/li><\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>CB Insights Products Mentioned:<\/strong><\/p>\n\n\n\n<ul class=\"has-magenta-color has-text-color\"><li><a href=\"https:\/\/www.cbinsights.com\/what-we-offer\/research\/\">Research \u2192<\/a><\/li><li><a href=\"https:\/\/www.cbinsights.com\/what-we-offer\/data\/\"><u>Earnings Transcripts<\/u> \u2192<\/a><\/li><li><a href=\"https:\/\/www.cbinsights.com\/what-we-offer\/data\/\">Patents \u2192<\/a><\/li><\/ul>\n<\/div>\n<\/div>\n\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section id=\"\" class='section-extended placement-reduced-width padding-none'>\n\t<div >\n\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\n\n<p style=\"font-size:24px\">Corporate innovation begins with understanding how the market data and startup activity can fill the gaps or expand in an organization\u2019s approach to transformation. What\u2019s great about my role and my innovation team is that we get to learn about these shifts and how they might scale across a nearly 90 million member benefits network.<\/p>\n\n\n\n<p>As someone who was on the ground floor of the first wave of Silicon Valley corporate innovation, working across industries to advise large enterprises, I\u2019ve seen teams flounder and hold onto sunk costs because they do not have a robust way to validate and select opportunities early on in combination with a culture that encourages timely project close outs and handoffs.<\/p>\n\n\n\n<p>When I joined&nbsp;<a href=\"https:\/\/www.vsp.com\/\">VSP Global<\/a>&nbsp;(VSP), the leader in health-focused vision care, I knew the organization wanted real, boundary-pushing, organization-changing innovation. Corporate innovation is not a one size fits all approach. The model we\u2019ve introduced is centered around bringing outside shifts into the line of sight for VSP, and driving a structured approach to a complex industry to achieve results and value for the future of vision.<\/p>\n\n\n\n<p>At its heart, VSP empowers human potential through sight. We serve client companies to ensure their employees have the very best vision care coverage. We have a network of doctors. And they have patients. We design and deliver a supply chain of eyewear and optic lens solutions. We\u2019re seeing digital innovation impact in every one of those areas. My role is to act on it, ensuring that the organization is agile and is responding to those market shifts.<\/p>\n\n\n\n<p>VSP is a complex organization, spanning multiple industries. There are so many different areas we could focus on. The innovation team has a rigorous evidence\/insights based process to help the organization vet what to focus on. And along with that, we\u2019re bringing a nearly 70-year old organization along, educating the company on why these market shifts are happening as we build a case for why we need to internalize and commercialize the external solutions that can help us capitalize on those market shifts.<\/p>\n\n\n\n<p>While I\u2019m relatively new to VSP, I\u2019m not new to corporate innovation. Companies typically change the nature or orientation of their business when there is overwhelming evidence that de-risks what the future looks like. Likewise, startups have a huge hunch about something they think is possible or doable and then go validate that hunch through prototyping, experimentation and just getting close to their users. Effective corporate innovation finds ways to bridge these approaches to transformation through market data (evidence) and startup activity (indicators).<\/p>\n\n\n\n<p>This is where CB Insights comes in. Within my first 3 months at VSP, I dismantled a number of existing resources\/partnerships that did not align with the goals of our innovation center; and invested in the CB Insights platform, tools and partnership to support the team\u2019s ability to bring forward the evidence and indicators that de-risks what the future looks like.<\/p>\n\n\n\n<p>All our VSP Global Innovation Center projects have one of three outcomes: commercialization, elevating understanding, showing what\u2019s possible. Whether it\u2019s mapping out the opportunities in the smart glasses market, identifying health focused solutions or evaluating new investments in eye tracking technology, the CB Insights platform is my team\u2019s go-to source for in-depth data and expert insights on innovation in our space.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Building <span class=\"has-inline-color has-dark-purple-color\">the Case for Innovation<\/span><\/strong><\/h2>\n\n\n\n<p>It\u2019s not easy to change the thinking and way of working at a company as large and established as VSP. The success of our innovation center is tied to the employees who will inevitably implement and commercialize the innovations we\u2019re working on today. Successful innovators have to not only understand the internal infrastructure but also have the internal credibility to drive change forward effectively. Therefore credible evidence\/insights based project proposals are foundational and necessary.<\/p>\n\n\n\n<p>We\u2019ve been able to build that credibility with CB Insights. Our projects are well-researched, data-driven and get the buy-in that we need from our colleagues, even when the concept is completely new. We\u2019re using&nbsp;<a href=\"https:\/\/www.cbinsights.com\/what-we-offer\/research\/\">CB Insights Research<\/a>&nbsp;to predict where markets are heading and to stay ahead of trends to ultimately better serve our clients and employees. We need data and research from CB Insights to elevate our executives&#8217; understanding of new markets and build the story around shifts we may need to respond to.<\/p>\n\n\n\n<p>Take, for example, the growth around virtual wellness advisors, which is the concept of meeting patients online to conduct medical services virtually. It can be an intimidating change. We have optometrists who need to understand what this shift might mean for them and how it shows up in the world today in other healthcare settings. But with CB Insights proof points to illustrate the trend, we&#8217;re able to share tangible indicators to model the value.<\/p>\n\n\n\n<div style=\"height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-pullquote is-style-default has-border-color\" style=\"border-color:#c3c3c3\"><blockquote><p>With a shared understanding of market shifts and the startups at the forefront using CB Insights research and data, the concept came alive for our leaders.<\/p><\/blockquote><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Highlighting \/ Identifying Areas <span class=\"has-inline-color has-dark-purple-color\">Ripe for Innovation<\/span><\/strong><\/h2>\n\n\n\n<p>The \u201cconsumerization of healthcare\u201d is a big topic we\u2019re watching. It\u2019s really another way of saying that patients are now taking responsibility for their personal health. We used CB Insights to look at this shift through a new lens, charting out the impact for the consumers\u2019 physical, cognitive, emotional and social health. We looked at every indicator, and especially trends with&nbsp;<a href=\"https:\/\/www.cbinsights.com\/what-we-offer\/data\/\">Patents<\/a>. We wouldn\u2019t have been able to go through a database of patents; but with CB Insights, we get the big picture and patterns: which areas are being patented and which companies are patenting their tech in the space.<\/p>\n\n\n\n<p>Performance speaks to individual self-optimization as it relates to not just physical, but also cognitive, emotional and occupational ability to do a job and have sustainable income. What we saw with CB Insights is a lot of new companies filling this demand with new products and technology. Our team can then learn more about those companies filling that demand; for example, we\u2019re evaluating opportunities to respond to the rapid adoption of self-tracking tools and a quantified-self landscape in which patients\/consumers seek access to their own health data and diagnostics.<\/p>\n\n\n\n<p>We told a compelling story around this key shift by publishing a&nbsp;<a href=\"https:\/\/vspglobal.com\/cms\/about-us\/futurist-reports.html\">Futurist Report<\/a>&nbsp;on the Future of Personal Performance. The CB Insights research analysts worked with our team, ultimately accelerating and amplifying our research.&nbsp;<strong>These reports extend the innovation center\u2019s presence across the company and we become an aggregator of opportunity to our network of doctors, clients and patients.<\/strong><\/p>\n\n\n\n<div style=\"height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-pullquote is-style-default has-border-color\" style=\"border-color:#c3c3c3\"><blockquote><p>Synthesizing our research in a powerful, innovative and well-substantiated format offers our executives\/leaders deeper insights into new technologies, and most importantly helps us decide what to do next.<\/p><\/blockquote><\/figure>\n\n\n\n<div style=\"height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>For our next report, at first omnichannel customer engagement wasn\u2019t on our radar to watch. CB Insights brought it to our attention, after seeing a rise in Earnings Call Mentions of omnichannel; noting that, while the term has been around for many years, the trajectory has changed post-pandemic. It was a crucial insight for us, and gave us the permission to take a new look at omnichannel influence over customer engagement expectations.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><span class=\"has-inline-color has-dark-purple-color\">Credibility<\/span> in the Innovation Space<\/strong><\/h2>\n\n\n\n<p>In a world of innovation overload, credibility is equally important in the innovation ecosystem. I view our partnership with CB Insights as a signal to the startup community that we\u2019re looking to work with the very best.<\/p>\n\n\n\n<p>It\u2019s a signal that we\u2019re interested and investing in serious near term innovation, not faux innovation. We\u2019re looking at data-backed market shifts and investing in our future. As teams using the CB Insights platform know, the startup ecosystem is an open laboratory for cultural and technological changes \u2026 so we\u2019re tapping into this open laboratory to scale new technology through our network.<\/p>\n\n\n\n<p>We\u2019re not only getting visibility within the CB Insights ecosystem, but we\u2019re gaining credibility. Some organizations may want to check a box that they\u2019re \u201cinnovative,\u201d but they\u2019re not the ones that work with CB Insights. And startups know that.<\/p>\n\n\n\n<p>I see our success as a new Innovation Center contingent on choosing the right partners and tools. CB Insights is a huge part of that.<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section id=\"\" class='section-extended placement-full-width padding-none'>\n\t<div class='has-medium-purple-background-color' style='color: rgb(255,255,255)'>\n\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\n<section id=\"\" class='section-extended placement-reduced-width'>\n\t<div >\n\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\n\n<div class=\"wp-block-media-text alignwide is-vertically-aligned-center\" style=\"grid-template-columns:15% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" loading=\"lazy\" width=\"900\" height=\"900\" src=\"https:\/\/www.cbinsights.com\/wp-content\/uploads\/2022\/01\/Ruth_Yomtoubian_Circle-1.png\" alt=\"\" class=\"wp-image-6239 size-full\" srcset=\"https:\/\/www.cbinsights.com\/wp-content\/uploads\/2022\/01\/Ruth_Yomtoubian_Circle-1.png 900w, https:\/\/www.cbinsights.com\/wp-content\/uploads\/2022\/01\/Ruth_Yomtoubian_Circle-1-300x300.png 300w, https:\/\/www.cbinsights.com\/wp-content\/uploads\/2022\/01\/Ruth_Yomtoubian_Circle-1-150x150.png 150w, https:\/\/www.cbinsights.com\/wp-content\/uploads\/2022\/01\/Ruth_Yomtoubian_Circle-1-768x768.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h3 class=\"wp-block-heading\"><strong><strong><meta charset=\"utf-8\"><strong><strong><strong>Ruth Yomtoubian<\/strong><\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p><meta charset=\"utf-8\"> Head of Global Innovation Center, VSP <\/p>\n\n\n\n<p>  <\/p>\n<\/div><\/div>\n\n\n\n<p>Ruth Yomtoubian is the Head of VSP Global Innovation Center. She recently joined VSP Global to build VSP\u2019s innovation strategy and lead a global interdisciplinary team actively partnering to develop and deliver life-improving products, experiences, and services for its network of 90M members and over 30,000 eyecare professionals.<\/p>\n\n\n\n<p>Prior to joining VSP, Ruth worked with clients from the Bay Area to Latin America, facilitating their innovation initiatives. As former Director of the AT&amp;T Foundry, she drove the adoption and alignment of numerous start-up solutions across various lines of business.<\/p>\n\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section id=\"\" class='section-extended placement-full-width'>\n\t<div class='has-dark-purple-background-color' style='color: rgb(255,255,255)'>\n\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\n\n<div class=\"wp-block-columns is-layout-flex wp-container-9 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n<h2 class=\"wp-block-heading\">Ready to get started?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Let&#8217;s talk.<\/h3>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class='block-themed-media shadow--black set-alignment--fill-container media--image'>\n\t<img decoding=\"async\" class=\"attachment-large size-large\" src=\"https:\/\/www.cbinsights.com\/wp-content\/uploads\/2022\/01\/Market_Map_Fintech-1-1.svg\" loading=\"lazy\" width=\"502\" height=\"302\" data-image-src-large=\"\" \/><\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<p><strong>Request a demo<\/strong><\/p>\n\n\n\n<div class='hubspot-form hubspot-form--alternative hubspot-form--white layout--standard'>\n\t<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2.js\"><\/script>\r\n<script>\r\nhbspt.forms.create({\r\nregion: \"na1\",\r\nportalId: \"763793\",\r\nformId: \"f01daeb8-accf-41ac-93be-d541776bf9d0\"\r\n});\r\n<\/script><\/div>\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n","protected":false},"featured_media":9582,"menu_order":11,"template":"","meta":[],"case-study-topic":[],"case-study-industry":[20],"acf":[],"gutenberg_blocks":[{"blockName":"acf\/section-extended","attrs":{"name":"acf\/section-extended","data":{"placement":"full-width","_placement":"field_617b70a2c90b3","background_color":"rgb(0,13,32)","_background_color":"field_617b6f6fc90b1","text_color":"rgb(255,255,255)","_text_color":"field_617b7048c90b2","background_image":449,"_background_image":"field_619ec12a91823","background_horizontal_attachment":"center","_background_horizontal_attachment":"field_619ec1ec91825","background_vertical_attachment":"top","_background_vertical_attachment":"field_619ec74334a67","background_sizing":"cover","_background_sizing":"field_619ed313bb7cb","background":"","_background":"field_619ec26c484c6","background_desktop_image":"","_background_desktop_image":"field_619ec12a91823","background_desktop_horizontal_attachment":"center","_background_desktop_horizontal_attachment":"field_619ec1ec91825","background_desktop_vertical_attachment":"top","_background_desktop_vertical_attachment":"field_619ec74334a67","background_desktop_sizing":"auto","_background_desktop_sizing":"field_619ed313bb7cb","background_desktop":"","_background_desktop":"field_619ec2b5484c7","padding_vertical":"standard","_padding_vertical":"field_61dcb4d13d872","show_border":"0","_show_border":"field_61dcbd267eb65"},"mode":"preview"},"innerBlocks":[{"blockName":"acf\/section-extended","attrs":{"name":"acf\/section-extended","data":{"placement":"reduced-width","_placement":"field_617b70a2c90b3","background_color":"","_background_color":"field_617b6f6fc90b1","text_color":"","_text_color":"field_617b7048c90b2","background_image":"","_background_image":"field_619ec12a91823","background_sizing":"auto","_background_sizing":"field_619ed313bb7cb","background":"","_background":"field_619ec26c484c6","background_desktop_image":"","_background_desktop_image":"field_619ec12a91823","background_desktop_sizing":"auto","_background_desktop_sizing":"field_619ed313bb7cb","background_desktop":"","_background_desktop":"field_619ec2b5484c7","padding_vertical":"none","_padding_vertical":"field_61dcb4d13d872","show_border":"0","_show_border":"field_61dcbd267eb65","show_shadow":"0","_show_shadow":"field_61dcfa3d75bbc"},"mode":"preview"},"innerBlocks":[{"blockName":"core\/columns","attrs":{"verticalAlignment":"center"},"innerBlocks":[{"blockName":"core\/column","attrs":{"verticalAlignment":"center","width":"60%"},"innerBlocks":[{"blockName":"core\/heading","attrs":{"level":1,"textColor":"teal"},"innerBlocks":[],"innerHTML":"\n<h1 class=\"has-teal-color has-text-color\"><strong><strong><meta charset=\"utf-8\"><strong>VSP Success Story<\/strong><\/strong><\/strong><\/h1>\n","innerContent":["\n<h1 class=\"has-teal-color has-text-color\"><strong><strong><meta charset=\"utf-8\"><strong>VSP Success Story<\/strong><\/strong><\/strong><\/h1>\n"]},{"blockName":"core\/spacer","attrs":{"height":"16px"},"innerBlocks":[],"innerHTML":"\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","innerContent":["\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n"]},{"blockName":"core\/heading","attrs":[],"innerBlocks":[],"innerHTML":"\n<h2><strong><strong><strong><meta charset=\"utf-8\"><strong><strong>Seeing the Future at VSP Global<\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n","innerContent":["\n<h2><strong><strong><strong><meta charset=\"utf-8\"><strong><strong>Seeing the Future at VSP Global<\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n"]}],"innerHTML":"\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:60%\">\n\n\n\n<\/div>\n","innerContent":["\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:60%\">",null,"\n\n",null,"\n\n",null,"<\/div>\n"]},{"blockName":"core\/column","attrs":{"verticalAlignment":"center","width":""},"innerBlocks":[{"blockName":"acf\/themed-media","attrs":{"name":"acf\/themed-media","data":{"media_type":"image","_media_type":"field_619d1eb7682b9","image":5250,"_image":"field_6197fd1d77fb0","shadow_color":"none","_shadow_color":"field_6197fcdf7dfc5","alignment":"fill-container","_alignment":"field_6198025dcfad7"},"mode":"preview"},"innerBlocks":[],"innerHTML":"","innerContent":[]}],"innerHTML":"\n<div class=\"wp-block-column is-vertically-aligned-center\"><\/div>\n","innerContent":["\n<div class=\"wp-block-column is-vertically-aligned-center\">",null,"<\/div>\n"]}],"innerHTML":"\n<div class=\"wp-block-columns are-vertically-aligned-center\">\n\n<\/div>\n","innerContent":["\n<div class=\"wp-block-columns are-vertically-aligned-center\">",null,"\n\n",null,"<\/div>\n"]}],"innerHTML":"\n\n","innerContent":["\n",null,"\n"]}],"innerHTML":"\n\n","innerContent":["\n",null,"\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"acf\/section-extended","attrs":{"name":"acf\/section-extended","data":{"placement":"reduced-width","_placement":"field_617b70a2c90b3","background_color":"","_background_color":"field_617b6f6fc90b1","text_color":"","_text_color":"field_617b7048c90b2","background_image":"","_background_image":"field_619ec12a91823","background_sizing":"auto","_background_sizing":"field_619ed313bb7cb","background":"","_background":"field_619ec26c484c6","background_desktop_image":"","_background_desktop_image":"field_619ec12a91823","background_desktop_sizing":"auto","_background_desktop_sizing":"field_619ed313bb7cb","background_desktop":"","_background_desktop":"field_619ec2b5484c7","padding_vertical":"none","_padding_vertical":"field_61dcb4d13d872","show_border":"0","_show_border":"field_61dcbd267eb65","show_shadow":"0","_show_shadow":"field_61dcfa3d75bbc"},"mode":"preview"},"innerBlocks":[{"blockName":"core\/spacer","attrs":{"height":"16px"},"innerBlocks":[],"innerHTML":"\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","innerContent":["\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n"]},{"blockName":"core\/media-text","attrs":{"mediaId":6238,"mediaLink":"https:\/\/www.cbinsights.com\/resources\/case-studies\/block-case-study\/ruth_yomtoubian_circle-mint\/","mediaType":"image","mediaWidth":20,"mediaSizeSlug":"full","isStackedOnMobile":false,"verticalAlignment":"center","className":"profile"},"innerBlocks":[{"blockName":"core\/heading","attrs":{"level":3},"innerBlocks":[],"innerHTML":"\n<h3><strong><strong><meta charset=\"utf-8\"><strong><strong>Ruth Yomtoubian<\/strong><\/strong><\/strong><\/strong><\/h3>\n","innerContent":["\n<h3><strong><strong><meta charset=\"utf-8\"><strong><strong>Ruth Yomtoubian<\/strong><\/strong><\/strong><\/strong><\/h3>\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p><meta charset=\"utf-8\">Head of Global Innovation Center, VSP<\/p>\n","innerContent":["\n<p><meta charset=\"utf-8\">Head of Global Innovation Center, VSP<\/p>\n"]}],"innerHTML":"\n<div class=\"wp-block-media-text alignwide is-vertically-aligned-center profile\" style=\"grid-template-columns:20% auto\"><figure class=\"wp-block-media-text__media\"><img src=\"https:\/\/www.cbinsights.com\/wp-content\/uploads\/2022\/01\/Ruth_Yomtoubian_Circle-Mint.png\" alt=\"\" class=\"wp-image-6238 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n\n<\/div><\/div>\n","innerContent":["\n<div class=\"wp-block-media-text alignwide is-vertically-aligned-center profile\" style=\"grid-template-columns:20% auto\"><figure class=\"wp-block-media-text__media\"><img src=\"https:\/\/www.cbinsights.com\/wp-content\/uploads\/2022\/01\/Ruth_Yomtoubian_Circle-Mint.png\" alt=\"\" class=\"wp-image-6238 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">",null,"\n\n",null,"<\/div><\/div>\n"]}],"innerHTML":"\n\n\n\n","innerContent":["\n",null,"\n\n",null,"\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"acf\/section-extended","attrs":{"name":"acf\/section-extended","data":{"placement":"reduced-width","_placement":"field_617b70a2c90b3","background_color":"","_background_color":"field_617b6f6fc90b1","text_color":"","_text_color":"field_617b7048c90b2","background_image":"","_background_image":"field_619ec12a91823","background_sizing":"auto","_background_sizing":"field_619ed313bb7cb","background":"","_background":"field_619ec26c484c6","background_desktop_image":"","_background_desktop_image":"field_619ec12a91823","background_desktop_sizing":"auto","_background_desktop_sizing":"field_619ed313bb7cb","background_desktop":"","_background_desktop":"field_619ec2b5484c7","padding_vertical":"none","_padding_vertical":"field_61dcb4d13d872","show_border":"0","_show_border":"field_61dcbd267eb65","show_shadow":"0","_show_shadow":"field_61dcfa3d75bbc"},"mode":"preview"},"innerBlocks":[{"blockName":"acf\/section-extended","attrs":{"name":"acf\/section-extended","data":{"placement":"reduced-width","_placement":"field_617b70a2c90b3","background_color":"","_background_color":"field_617b6f6fc90b1","text_color":"rgb(10,0,0)","_text_color":"field_617b7048c90b2","background_image":"","_background_image":"field_619ec12a91823","background_sizing":"auto","_background_sizing":"field_619ed313bb7cb","background":"","_background":"field_619ec26c484c6","background_desktop_image":"","_background_desktop_image":"field_619ec12a91823","background_desktop_sizing":"auto","_background_desktop_sizing":"field_619ed313bb7cb","background_desktop":"","_background_desktop":"field_619ec2b5484c7","padding_vertical":"none","_padding_vertical":"field_61dcb4d13d872","show_border":"1","_show_border":"field_61dcbd267eb65","border_style":["solid"],"_border_style":"field_61dcbd517eb66","show_shadow":"1","_show_shadow":"field_61dcfa3d75bbc","shadow_color":"navy","_shadow_color":"field_61dcb6490bdb1","section_shadow":"","_section_shadow":"field_61dcf7fcb3c0a"},"mode":"preview"},"innerBlocks":[{"blockName":"core\/columns","attrs":{"verticalAlignment":"top"},"innerBlocks":[{"blockName":"core\/column","attrs":{"verticalAlignment":"top"},"innerBlocks":[{"blockName":"core\/heading","attrs":{"level":3},"innerBlocks":[],"innerHTML":"\n<h3>Key Results:<\/h3>\n","innerContent":["\n<h3>Key Results:<\/h3>\n"]},{"blockName":"core\/list","attrs":[],"innerBlocks":[],"innerHTML":"\n<ul><li>Identifying new spaces and educating the internal stakeholders on them<\/li><\/ul>\n","innerContent":["\n<ul><li>Identifying new spaces and educating the internal stakeholders on them<\/li><\/ul>\n"]},{"blockName":"core\/list","attrs":[],"innerBlocks":[],"innerHTML":"\n<ul><li>Introducing\/supporting technologies being accepted and adopted across the company<\/li><\/ul>\n","innerContent":["\n<ul><li>Introducing\/supporting technologies being accepted and adopted across the company<\/li><\/ul>\n"]},{"blockName":"core\/list","attrs":[],"innerBlocks":[],"innerHTML":"\n<ul><li>Stronger, data-driven relationships with the startup ecosystem<\/li><\/ul>\n","innerContent":["\n<ul><li>Stronger, data-driven relationships with the startup ecosystem<\/li><\/ul>\n"]}],"innerHTML":"\n<div class=\"wp-block-column is-vertically-aligned-top\">\n\n\n\n\n\n<\/div>\n","innerContent":["\n<div class=\"wp-block-column is-vertically-aligned-top\">",null,"\n\n",null,"\n\n",null,"\n\n",null,"<\/div>\n"]},{"blockName":"core\/column","attrs":{"verticalAlignment":"top"},"innerBlocks":[{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p><strong>CB Insights Products Mentioned:<\/strong><\/p>\n","innerContent":["\n<p><strong>CB Insights Products Mentioned:<\/strong><\/p>\n"]},{"blockName":"core\/list","attrs":{"textColor":"magenta"},"innerBlocks":[],"innerHTML":"\n<ul class=\"has-magenta-color has-text-color\"><li><a href=\"https:\/\/www.cbinsights.com\/what-we-offer\/research\/\">Research \u2192<\/a><\/li><li><a href=\"https:\/\/www.cbinsights.com\/what-we-offer\/data\/\"><u>Earnings Transcripts<\/u> \u2192<\/a><\/li><li><a href=\"https:\/\/www.cbinsights.com\/what-we-offer\/data\/\">Patents \u2192<\/a><\/li><\/ul>\n","innerContent":["\n<ul class=\"has-magenta-color has-text-color\"><li><a href=\"https:\/\/www.cbinsights.com\/what-we-offer\/research\/\">Research \u2192<\/a><\/li><li><a href=\"https:\/\/www.cbinsights.com\/what-we-offer\/data\/\"><u>Earnings Transcripts<\/u> \u2192<\/a><\/li><li><a href=\"https:\/\/www.cbinsights.com\/what-we-offer\/data\/\">Patents \u2192<\/a><\/li><\/ul>\n"]}],"innerHTML":"\n<div class=\"wp-block-column is-vertically-aligned-top\">\n\n<\/div>\n","innerContent":["\n<div class=\"wp-block-column is-vertically-aligned-top\">",null,"\n\n",null,"<\/div>\n"]}],"innerHTML":"\n<div class=\"wp-block-columns are-vertically-aligned-top\">\n\n<\/div>\n","innerContent":["\n<div class=\"wp-block-columns are-vertically-aligned-top\">",null,"\n\n",null,"<\/div>\n"]}],"innerHTML":"\n\n","innerContent":["\n",null,"\n"]}],"innerHTML":"\n\n","innerContent":["\n",null,"\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"acf\/section-extended","attrs":{"name":"acf\/section-extended","data":{"placement":"reduced-width","_placement":"field_617b70a2c90b3","background_color":"","_background_color":"field_617b6f6fc90b1","text_color":"","_text_color":"field_617b7048c90b2","background_image":"","_background_image":"field_619ec12a91823","background_sizing":"auto","_background_sizing":"field_619ed313bb7cb","background":"","_background":"field_619ec26c484c6","background_desktop_image":"","_background_desktop_image":"field_619ec12a91823","background_desktop_sizing":"auto","_background_desktop_sizing":"field_619ed313bb7cb","background_desktop":"","_background_desktop":"field_619ec2b5484c7","padding_vertical":"none","_padding_vertical":"field_61dcb4d13d872","show_border":"0","_show_border":"field_61dcbd267eb65","show_shadow":"0","_show_shadow":"field_61dcfa3d75bbc"},"mode":"preview"},"innerBlocks":[{"blockName":"core\/paragraph","attrs":{"style":{"typography":{"fontSize":"24px"}}},"innerBlocks":[],"innerHTML":"\n<p style=\"font-size:24px\">Corporate innovation begins with understanding how the market data and startup activity can fill the gaps or expand in an organization\u2019s approach to transformation. What\u2019s great about my role and my innovation team is that we get to learn about these shifts and how they might scale across a nearly 90 million member benefits network.<\/p>\n","innerContent":["\n<p style=\"font-size:24px\">Corporate innovation begins with understanding how the market data and startup activity can fill the gaps or expand in an organization\u2019s approach to transformation. What\u2019s great about my role and my innovation team is that we get to learn about these shifts and how they might scale across a nearly 90 million member benefits network.<\/p>\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>As someone who was on the ground floor of the first wave of Silicon Valley corporate innovation, working across industries to advise large enterprises, I\u2019ve seen teams flounder and hold onto sunk costs because they do not have a robust way to validate and select opportunities early on in combination with a culture that encourages timely project close outs and handoffs.<\/p>\n","innerContent":["\n<p>As someone who was on the ground floor of the first wave of Silicon Valley corporate innovation, working across industries to advise large enterprises, I\u2019ve seen teams flounder and hold onto sunk costs because they do not have a robust way to validate and select opportunities early on in combination with a culture that encourages timely project close outs and handoffs.<\/p>\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>When I joined&nbsp;<a href=\"https:\/\/www.vsp.com\/\">VSP Global<\/a>&nbsp;(VSP), the leader in health-focused vision care, I knew the organization wanted real, boundary-pushing, organization-changing innovation. Corporate innovation is not a one size fits all approach. The model we\u2019ve introduced is centered around bringing outside shifts into the line of sight for VSP, and driving a structured approach to a complex industry to achieve results and value for the future of vision.<\/p>\n","innerContent":["\n<p>When I joined&nbsp;<a href=\"https:\/\/www.vsp.com\/\">VSP Global<\/a>&nbsp;(VSP), the leader in health-focused vision care, I knew the organization wanted real, boundary-pushing, organization-changing innovation. Corporate innovation is not a one size fits all approach. The model we\u2019ve introduced is centered around bringing outside shifts into the line of sight for VSP, and driving a structured approach to a complex industry to achieve results and value for the future of vision.<\/p>\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>At its heart, VSP empowers human potential through sight. We serve client companies to ensure their employees have the very best vision care coverage. We have a network of doctors. And they have patients. We design and deliver a supply chain of eyewear and optic lens solutions. We\u2019re seeing digital innovation impact in every one of those areas. My role is to act on it, ensuring that the organization is agile and is responding to those market shifts.<\/p>\n","innerContent":["\n<p>At its heart, VSP empowers human potential through sight. We serve client companies to ensure their employees have the very best vision care coverage. We have a network of doctors. And they have patients. We design and deliver a supply chain of eyewear and optic lens solutions. We\u2019re seeing digital innovation impact in every one of those areas. My role is to act on it, ensuring that the organization is agile and is responding to those market shifts.<\/p>\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>VSP is a complex organization, spanning multiple industries. There are so many different areas we could focus on. The innovation team has a rigorous evidence\/insights based process to help the organization vet what to focus on. And along with that, we\u2019re bringing a nearly 70-year old organization along, educating the company on why these market shifts are happening as we build a case for why we need to internalize and commercialize the external solutions that can help us capitalize on those market shifts.<\/p>\n","innerContent":["\n<p>VSP is a complex organization, spanning multiple industries. There are so many different areas we could focus on. The innovation team has a rigorous evidence\/insights based process to help the organization vet what to focus on. And along with that, we\u2019re bringing a nearly 70-year old organization along, educating the company on why these market shifts are happening as we build a case for why we need to internalize and commercialize the external solutions that can help us capitalize on those market shifts.<\/p>\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>While I\u2019m relatively new to VSP, I\u2019m not new to corporate innovation. Companies typically change the nature or orientation of their business when there is overwhelming evidence that de-risks what the future looks like. Likewise, startups have a huge hunch about something they think is possible or doable and then go validate that hunch through prototyping, experimentation and just getting close to their users. Effective corporate innovation finds ways to bridge these approaches to transformation through market data (evidence) and startup activity (indicators).<\/p>\n","innerContent":["\n<p>While I\u2019m relatively new to VSP, I\u2019m not new to corporate innovation. Companies typically change the nature or orientation of their business when there is overwhelming evidence that de-risks what the future looks like. Likewise, startups have a huge hunch about something they think is possible or doable and then go validate that hunch through prototyping, experimentation and just getting close to their users. Effective corporate innovation finds ways to bridge these approaches to transformation through market data (evidence) and startup activity (indicators).<\/p>\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>This is where CB Insights comes in. Within my first 3 months at VSP, I dismantled a number of existing resources\/partnerships that did not align with the goals of our innovation center; and invested in the CB Insights platform, tools and partnership to support the team\u2019s ability to bring forward the evidence and indicators that de-risks what the future looks like.<\/p>\n","innerContent":["\n<p>This is where CB Insights comes in. Within my first 3 months at VSP, I dismantled a number of existing resources\/partnerships that did not align with the goals of our innovation center; and invested in the CB Insights platform, tools and partnership to support the team\u2019s ability to bring forward the evidence and indicators that de-risks what the future looks like.<\/p>\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>All our VSP Global Innovation Center projects have one of three outcomes: commercialization, elevating understanding, showing what\u2019s possible. Whether it\u2019s mapping out the opportunities in the smart glasses market, identifying health focused solutions or evaluating new investments in eye tracking technology, the CB Insights platform is my team\u2019s go-to source for in-depth data and expert insights on innovation in our space.<\/p>\n","innerContent":["\n<p>All our VSP Global Innovation Center projects have one of three outcomes: commercialization, elevating understanding, showing what\u2019s possible. Whether it\u2019s mapping out the opportunities in the smart glasses market, identifying health focused solutions or evaluating new investments in eye tracking technology, the CB Insights platform is my team\u2019s go-to source for in-depth data and expert insights on innovation in our space.<\/p>\n"]},{"blockName":"core\/spacer","attrs":{"height":"40px"},"innerBlocks":[],"innerHTML":"\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","innerContent":["\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n"]},{"blockName":"core\/heading","attrs":[],"innerBlocks":[],"innerHTML":"\n<h2><strong>Building <span class=\"has-inline-color has-dark-purple-color\">the Case for Innovation<\/span><\/strong><\/h2>\n","innerContent":["\n<h2><strong>Building <span class=\"has-inline-color has-dark-purple-color\">the Case for Innovation<\/span><\/strong><\/h2>\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>It\u2019s not easy to change the thinking and way of working at a company as large and established as VSP. The success of our innovation center is tied to the employees who will inevitably implement and commercialize the innovations we\u2019re working on today. Successful innovators have to not only understand the internal infrastructure but also have the internal credibility to drive change forward effectively. Therefore credible evidence\/insights based project proposals are foundational and necessary.<\/p>\n","innerContent":["\n<p>It\u2019s not easy to change the thinking and way of working at a company as large and established as VSP. The success of our innovation center is tied to the employees who will inevitably implement and commercialize the innovations we\u2019re working on today. Successful innovators have to not only understand the internal infrastructure but also have the internal credibility to drive change forward effectively. Therefore credible evidence\/insights based project proposals are foundational and necessary.<\/p>\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>We\u2019ve been able to build that credibility with CB Insights. Our projects are well-researched, data-driven and get the buy-in that we need from our colleagues, even when the concept is completely new. We\u2019re using&nbsp;<a href=\"https:\/\/www.cbinsights.com\/what-we-offer\/research\/\">CB Insights Research<\/a>&nbsp;to predict where markets are heading and to stay ahead of trends to ultimately better serve our clients and employees. We need data and research from CB Insights to elevate our executives' understanding of new markets and build the story around shifts we may need to respond to.<\/p>\n","innerContent":["\n<p>We\u2019ve been able to build that credibility with CB Insights. Our projects are well-researched, data-driven and get the buy-in that we need from our colleagues, even when the concept is completely new. We\u2019re using&nbsp;<a href=\"https:\/\/www.cbinsights.com\/what-we-offer\/research\/\">CB Insights Research<\/a>&nbsp;to predict where markets are heading and to stay ahead of trends to ultimately better serve our clients and employees. We need data and research from CB Insights to elevate our executives' understanding of new markets and build the story around shifts we may need to respond to.<\/p>\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>Take, for example, the growth around virtual wellness advisors, which is the concept of meeting patients online to conduct medical services virtually. It can be an intimidating change. We have optometrists who need to understand what this shift might mean for them and how it shows up in the world today in other healthcare settings. But with CB Insights proof points to illustrate the trend, we're able to share tangible indicators to model the value.<\/p>\n","innerContent":["\n<p>Take, for example, the growth around virtual wellness advisors, which is the concept of meeting patients online to conduct medical services virtually. It can be an intimidating change. We have optometrists who need to understand what this shift might mean for them and how it shows up in the world today in other healthcare settings. But with CB Insights proof points to illustrate the trend, we're able to share tangible indicators to model the value.<\/p>\n"]},{"blockName":"core\/spacer","attrs":{"height":"8px"},"innerBlocks":[],"innerHTML":"\n<div style=\"height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","innerContent":["\n<div style=\"height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n"]},{"blockName":"core\/pullquote","attrs":{"style":{"border":{"color":"#c3c3c3"}},"className":"is-style-default"},"innerBlocks":[],"innerHTML":"\n<figure class=\"wp-block-pullquote is-style-default has-border-color\" style=\"border-color:#c3c3c3\"><blockquote><p>With a shared understanding of market shifts and the startups at the forefront using CB Insights research and data, the concept came alive for our leaders.<\/p><\/blockquote><\/figure>\n","innerContent":["\n<figure class=\"wp-block-pullquote is-style-default has-border-color\" style=\"border-color:#c3c3c3\"><blockquote><p>With a shared understanding of market shifts and the startups at the forefront using CB Insights research and data, the concept came alive for our leaders.<\/p><\/blockquote><\/figure>\n"]},{"blockName":"core\/spacer","attrs":{"height":"40px"},"innerBlocks":[],"innerHTML":"\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","innerContent":["\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n"]},{"blockName":"core\/heading","attrs":[],"innerBlocks":[],"innerHTML":"\n<h2><strong>Highlighting \/ Identifying Areas <span class=\"has-inline-color has-dark-purple-color\">Ripe for Innovation<\/span><\/strong><\/h2>\n","innerContent":["\n<h2><strong>Highlighting \/ Identifying Areas <span class=\"has-inline-color has-dark-purple-color\">Ripe for Innovation<\/span><\/strong><\/h2>\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>The \u201cconsumerization of healthcare\u201d is a big topic we\u2019re watching. It\u2019s really another way of saying that patients are now taking responsibility for their personal health. We used CB Insights to look at this shift through a new lens, charting out the impact for the consumers\u2019 physical, cognitive, emotional and social health. We looked at every indicator, and especially trends with&nbsp;<a href=\"https:\/\/www.cbinsights.com\/what-we-offer\/data\/\">Patents<\/a>. We wouldn\u2019t have been able to go through a database of patents; but with CB Insights, we get the big picture and patterns: which areas are being patented and which companies are patenting their tech in the space.<\/p>\n","innerContent":["\n<p>The \u201cconsumerization of healthcare\u201d is a big topic we\u2019re watching. It\u2019s really another way of saying that patients are now taking responsibility for their personal health. We used CB Insights to look at this shift through a new lens, charting out the impact for the consumers\u2019 physical, cognitive, emotional and social health. We looked at every indicator, and especially trends with&nbsp;<a href=\"https:\/\/www.cbinsights.com\/what-we-offer\/data\/\">Patents<\/a>. We wouldn\u2019t have been able to go through a database of patents; but with CB Insights, we get the big picture and patterns: which areas are being patented and which companies are patenting their tech in the space.<\/p>\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>Performance speaks to individual self-optimization as it relates to not just physical, but also cognitive, emotional and occupational ability to do a job and have sustainable income. What we saw with CB Insights is a lot of new companies filling this demand with new products and technology. Our team can then learn more about those companies filling that demand; for example, we\u2019re evaluating opportunities to respond to the rapid adoption of self-tracking tools and a quantified-self landscape in which patients\/consumers seek access to their own health data and diagnostics.<\/p>\n","innerContent":["\n<p>Performance speaks to individual self-optimization as it relates to not just physical, but also cognitive, emotional and occupational ability to do a job and have sustainable income. What we saw with CB Insights is a lot of new companies filling this demand with new products and technology. Our team can then learn more about those companies filling that demand; for example, we\u2019re evaluating opportunities to respond to the rapid adoption of self-tracking tools and a quantified-self landscape in which patients\/consumers seek access to their own health data and diagnostics.<\/p>\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>We told a compelling story around this key shift by publishing a&nbsp;<a href=\"https:\/\/vspglobal.com\/cms\/about-us\/futurist-reports.html\">Futurist Report<\/a>&nbsp;on the Future of Personal Performance. The CB Insights research analysts worked with our team, ultimately accelerating and amplifying our research.&nbsp;<strong>These reports extend the innovation center\u2019s presence across the company and we become an aggregator of opportunity to our network of doctors, clients and patients.<\/strong><\/p>\n","innerContent":["\n<p>We told a compelling story around this key shift by publishing a&nbsp;<a href=\"https:\/\/vspglobal.com\/cms\/about-us\/futurist-reports.html\">Futurist Report<\/a>&nbsp;on the Future of Personal Performance. The CB Insights research analysts worked with our team, ultimately accelerating and amplifying our research.&nbsp;<strong>These reports extend the innovation center\u2019s presence across the company and we become an aggregator of opportunity to our network of doctors, clients and patients.<\/strong><\/p>\n"]},{"blockName":"core\/spacer","attrs":{"height":"8px"},"innerBlocks":[],"innerHTML":"\n<div style=\"height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","innerContent":["\n<div style=\"height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n"]},{"blockName":"core\/pullquote","attrs":{"style":{"border":{"color":"#c3c3c3"}},"className":"is-style-default"},"innerBlocks":[],"innerHTML":"\n<figure class=\"wp-block-pullquote is-style-default has-border-color\" style=\"border-color:#c3c3c3\"><blockquote><p>Synthesizing our research in a powerful, innovative and well-substantiated format offers our executives\/leaders deeper insights into new technologies, and most importantly helps us decide what to do next.<\/p><\/blockquote><\/figure>\n","innerContent":["\n<figure class=\"wp-block-pullquote is-style-default has-border-color\" style=\"border-color:#c3c3c3\"><blockquote><p>Synthesizing our research in a powerful, innovative and well-substantiated format offers our executives\/leaders deeper insights into new technologies, and most importantly helps us decide what to do next.<\/p><\/blockquote><\/figure>\n"]},{"blockName":"core\/spacer","attrs":{"height":"8px"},"innerBlocks":[],"innerHTML":"\n<div style=\"height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","innerContent":["\n<div style=\"height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>For our next report, at first omnichannel customer engagement wasn\u2019t on our radar to watch. CB Insights brought it to our attention, after seeing a rise in Earnings Call Mentions of omnichannel; noting that, while the term has been around for many years, the trajectory has changed post-pandemic. It was a crucial insight for us, and gave us the permission to take a new look at omnichannel influence over customer engagement expectations.<\/p>\n","innerContent":["\n<p>For our next report, at first omnichannel customer engagement wasn\u2019t on our radar to watch. CB Insights brought it to our attention, after seeing a rise in Earnings Call Mentions of omnichannel; noting that, while the term has been around for many years, the trajectory has changed post-pandemic. It was a crucial insight for us, and gave us the permission to take a new look at omnichannel influence over customer engagement expectations.<\/p>\n"]},{"blockName":"core\/spacer","attrs":{"height":"40px"},"innerBlocks":[],"innerHTML":"\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","innerContent":["\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n"]},{"blockName":"core\/heading","attrs":[],"innerBlocks":[],"innerHTML":"\n<h2><strong><span class=\"has-inline-color has-dark-purple-color\">Credibility<\/span> in the Innovation Space<\/strong><\/h2>\n","innerContent":["\n<h2><strong><span class=\"has-inline-color has-dark-purple-color\">Credibility<\/span> in the Innovation Space<\/strong><\/h2>\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>In a world of innovation overload, credibility is equally important in the innovation ecosystem. I view our partnership with CB Insights as a signal to the startup community that we\u2019re looking to work with the very best.<\/p>\n","innerContent":["\n<p>In a world of innovation overload, credibility is equally important in the innovation ecosystem. I view our partnership with CB Insights as a signal to the startup community that we\u2019re looking to work with the very best.<\/p>\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>It\u2019s a signal that we\u2019re interested and investing in serious near term innovation, not faux innovation. We\u2019re looking at data-backed market shifts and investing in our future. As teams using the CB Insights platform know, the startup ecosystem is an open laboratory for cultural and technological changes \u2026 so we\u2019re tapping into this open laboratory to scale new technology through our network.<\/p>\n","innerContent":["\n<p>It\u2019s a signal that we\u2019re interested and investing in serious near term innovation, not faux innovation. We\u2019re looking at data-backed market shifts and investing in our future. As teams using the CB Insights platform know, the startup ecosystem is an open laboratory for cultural and technological changes \u2026 so we\u2019re tapping into this open laboratory to scale new technology through our network.<\/p>\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>We\u2019re not only getting visibility within the CB Insights ecosystem, but we\u2019re gaining credibility. Some organizations may want to check a box that they\u2019re \u201cinnovative,\u201d but they\u2019re not the ones that work with CB Insights. And startups know that.<\/p>\n","innerContent":["\n<p>We\u2019re not only getting visibility within the CB Insights ecosystem, but we\u2019re gaining credibility. Some organizations may want to check a box that they\u2019re \u201cinnovative,\u201d but they\u2019re not the ones that work with CB Insights. And startups know that.<\/p>\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>I see our success as a new Innovation Center contingent on choosing the right partners and tools. CB Insights is a huge part of that.<\/p>\n","innerContent":["\n<p>I see our success as a new Innovation Center contingent on choosing the right partners and tools. CB Insights is a huge part of that.<\/p>\n"]},{"blockName":"core\/spacer","attrs":{"height":"60px"},"innerBlocks":[],"innerHTML":"\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","innerContent":["\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n"]}],"innerHTML":"\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n","innerContent":["\n",null,"\n\n",null,"\n\n",null,"\n\n",null,"\n\n",null,"\n\n",null,"\n\n",null,"\n\n",null,"\n\n",null,"\n\n",null,"\n\n",null,"\n\n",null,"\n\n",null,"\n\n",null,"\n\n",null,"\n\n",null,"\n\n",null,"\n\n",null,"\n\n",null,"\n\n",null,"\n\n",null,"\n\n",null,"\n\n",null,"\n\n",null,"\n\n",null,"\n\n",null,"\n\n",null,"\n\n",null,"\n\n",null,"\n\n",null,"\n\n",null,"\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"acf\/section-extended","attrs":{"name":"acf\/section-extended","data":{"placement":"full-width","_placement":"field_617b70a2c90b3","background_color":"rgb(77,80,135)","_background_color":"field_617b6f6fc90b1","text_color":"rgb(255,255,255)","_text_color":"field_617b7048c90b2","background_image":"","_background_image":"field_619ec12a91823","background_sizing":"auto","_background_sizing":"field_619ed313bb7cb","background":"","_background":"field_619ec26c484c6","background_desktop_image":"","_background_desktop_image":"field_619ec12a91823","background_desktop_sizing":"auto","_background_desktop_sizing":"field_619ed313bb7cb","background_desktop":"","_background_desktop":"field_619ec2b5484c7","padding_vertical":"none","_padding_vertical":"field_61dcb4d13d872","show_border":"0","_show_border":"field_61dcbd267eb65"},"mode":"preview"},"innerBlocks":[{"blockName":"acf\/section-extended","attrs":{"name":"acf\/section-extended","data":{"placement":"reduced-width","_placement":"field_617b70a2c90b3","background_color":"","_background_color":"field_617b6f6fc90b1","text_color":"","_text_color":"field_617b7048c90b2","background_image":"","_background_image":"field_619ec12a91823","background_sizing":"auto","_background_sizing":"field_619ed313bb7cb","background":"","_background":"field_619ec26c484c6","background_desktop_image":"","_background_desktop_image":"field_619ec12a91823","background_desktop_sizing":"auto","_background_desktop_sizing":"field_619ed313bb7cb","background_desktop":"","_background_desktop":"field_619ec2b5484c7","padding_vertical":"standard","_padding_vertical":"field_61dcb4d13d872","show_border":"0","_show_border":"field_61dcbd267eb65","show_shadow":"0","_show_shadow":"field_61dcfa3d75bbc"},"mode":"preview"},"innerBlocks":[{"blockName":"core\/media-text","attrs":{"mediaId":6239,"mediaLink":"https:\/\/www.cbinsights.com\/resources\/case-studies\/block-case-study\/ruth_yomtoubian_circle-2\/","mediaType":"image","mediaWidth":15,"mediaSizeSlug":"full","isStackedOnMobile":false,"verticalAlignment":"center"},"innerBlocks":[{"blockName":"core\/heading","attrs":{"level":3},"innerBlocks":[],"innerHTML":"\n<h3><strong><strong><meta charset=\"utf-8\"><strong><strong><strong>Ruth Yomtoubian<\/strong><\/strong><\/strong><\/strong><\/strong><\/h3>\n","innerContent":["\n<h3><strong><strong><meta charset=\"utf-8\"><strong><strong><strong>Ruth Yomtoubian<\/strong><\/strong><\/strong><\/strong><\/strong><\/h3>\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p><meta charset=\"utf-8\"> Head of Global Innovation Center, VSP <\/p>\n","innerContent":["\n<p><meta charset=\"utf-8\"> Head of Global Innovation Center, VSP <\/p>\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>  <\/p>\n","innerContent":["\n<p>  <\/p>\n"]}],"innerHTML":"\n<div class=\"wp-block-media-text alignwide is-vertically-aligned-center\" style=\"grid-template-columns:15% auto\"><figure class=\"wp-block-media-text__media\"><img src=\"https:\/\/www.cbinsights.com\/wp-content\/uploads\/2022\/01\/Ruth_Yomtoubian_Circle-1.png\" alt=\"\" class=\"wp-image-6239 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n\n\n\n<\/div><\/div>\n","innerContent":["\n<div class=\"wp-block-media-text alignwide is-vertically-aligned-center\" style=\"grid-template-columns:15% auto\"><figure class=\"wp-block-media-text__media\"><img src=\"https:\/\/www.cbinsights.com\/wp-content\/uploads\/2022\/01\/Ruth_Yomtoubian_Circle-1.png\" alt=\"\" class=\"wp-image-6239 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">",null,"\n\n",null,"\n\n",null,"<\/div><\/div>\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>Ruth Yomtoubian is the Head of VSP Global Innovation Center. She recently joined VSP Global to build VSP\u2019s innovation strategy and lead a global interdisciplinary team actively partnering to develop and deliver life-improving products, experiences, and services for its network of 90M members and over 30,000 eyecare professionals.<\/p>\n","innerContent":["\n<p>Ruth Yomtoubian is the Head of VSP Global Innovation Center. She recently joined VSP Global to build VSP\u2019s innovation strategy and lead a global interdisciplinary team actively partnering to develop and deliver life-improving products, experiences, and services for its network of 90M members and over 30,000 eyecare professionals.<\/p>\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>Prior to joining VSP, Ruth worked with clients from the Bay Area to Latin America, facilitating their innovation initiatives. As former Director of the AT&amp;T Foundry, she drove the adoption and alignment of numerous start-up solutions across various lines of business.<\/p>\n","innerContent":["\n<p>Prior to joining VSP, Ruth worked with clients from the Bay Area to Latin America, facilitating their innovation initiatives. As former Director of the AT&amp;T Foundry, she drove the adoption and alignment of numerous start-up solutions across various lines of business.<\/p>\n"]}],"innerHTML":"\n\n\n\n\n\n","innerContent":["\n",null,"\n\n",null,"\n\n",null,"\n"]}],"innerHTML":"\n\n","innerContent":["\n",null,"\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"acf\/section-extended","attrs":{"name":"acf\/section-extended","data":{"placement":"full-width","_placement":"field_617b70a2c90b3","background_color":"rgb(106,30,109)","_background_color":"field_617b6f6fc90b1","text_color":"rgb(255,255,255)","_text_color":"field_617b7048c90b2","background_image":"","_background_image":"field_619ec12a91823","background_sizing":"auto","_background_sizing":"field_619ed313bb7cb","background":"","_background":"field_619ec26c484c6","background_desktop_image":"","_background_desktop_image":"field_619ec12a91823","background_desktop_sizing":"auto","_background_desktop_sizing":"field_619ed313bb7cb","background_desktop":"","_background_desktop":"field_619ec2b5484c7","padding_vertical":"standard","_padding_vertical":"field_61dcb4d13d872","show_border":"0","_show_border":"field_61dcbd267eb65"},"mode":"preview"},"innerBlocks":[{"blockName":"core\/columns","attrs":[],"innerBlocks":[{"blockName":"core\/column","attrs":{"width":"70%"},"innerBlocks":[{"blockName":"core\/heading","attrs":[],"innerBlocks":[],"innerHTML":"\n<h2>Ready to get started?<\/h2>\n","innerContent":["\n<h2>Ready to get started?<\/h2>\n"]},{"blockName":"core\/heading","attrs":{"level":3},"innerBlocks":[],"innerHTML":"\n<h3>Let's talk.<\/h3>\n","innerContent":["\n<h3>Let's talk.<\/h3>\n"]},{"blockName":"core\/spacer","attrs":{"height":"40px"},"innerBlocks":[],"innerHTML":"\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","innerContent":["\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n"]},{"blockName":"acf\/themed-media","attrs":{"name":"acf\/themed-media","data":{"media_type":"image","_media_type":"field_619d1eb7682b9","image":6039,"_image":"field_6197fd1d77fb0","shadow_color":"black","_shadow_color":"field_6197fcdf7dfc5","alignment":"fill-container","_alignment":"field_6198025dcfad7"},"mode":"preview"},"innerBlocks":[],"innerHTML":"","innerContent":[]}],"innerHTML":"\n<div class=\"wp-block-column\" style=\"flex-basis:70%\">\n\n\n\n\n\n<\/div>\n","innerContent":["\n<div class=\"wp-block-column\" style=\"flex-basis:70%\">",null,"\n\n",null,"\n\n",null,"\n\n",null,"<\/div>\n"]},{"blockName":"core\/column","attrs":{"verticalAlignment":"center","width":"30%"},"innerBlocks":[{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p><strong>Request a demo<\/strong><\/p>\n","innerContent":["\n<p><strong>Request a demo<\/strong><\/p>\n"]},{"blockName":"acf\/hubspot-form","attrs":{"name":"acf\/hubspot-form","data":{"embed_code":"<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2.js\"><\/script>\r\n<script>\r\nhbspt.forms.create({\r\nregion: \"na1\",\r\nportalId: \"763793\",\r\nformId: \"f01daeb8-accf-41ac-93be-d541776bf9d0\"\r\n});\r\n<\/script>","_embed_code":"field_61e04d5df7aa0","inputs":"alternative","_inputs":"field_61e051d76870a","button_color":"white","_button_color":"field_61e04dc8f7aa1","layout":"standard","_layout":"field_61e0916a74389"},"mode":"edit"},"innerBlocks":[],"innerHTML":"","innerContent":[]}],"innerHTML":"\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:30%\">\n\n<\/div>\n","innerContent":["\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:30%\">",null,"\n\n",null,"<\/div>\n"]}],"innerHTML":"\n<div class=\"wp-block-columns\">\n\n<\/div>\n","innerContent":["\n<div class=\"wp-block-columns\">",null,"\n\n",null,"<\/div>\n"]},{"blockName":"core\/spacer","attrs":{"height":"40px"},"innerBlocks":[],"innerHTML":"\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","innerContent":["\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n"]}],"innerHTML":"\n\n\n\n","innerContent":["\n",null,"\n\n",null,"\n"]}],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>VSP Success Story - CB Insights<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cbinsights.com\/resources\/case-studies\/vsp-case-study\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"VSP Success Story - CB Insights\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cbinsights.com\/resources\/case-studies\/vsp-case-study\/\" \/>\n<meta property=\"og:site_name\" content=\"CB Insights\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-30T23:20:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cbinsights.com\/wp-content\/uploads\/2022\/04\/vsp_successstory_wpfeatured_20220406.png\" \/>\n\t<meta property=\"og:image:width\" content=\"3600\" \/>\n\t<meta property=\"og:image:height\" content=\"1884\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.cbinsights.com\/resources\/case-studies\/vsp-case-study\/\",\"url\":\"https:\/\/www.cbinsights.com\/resources\/case-studies\/vsp-case-study\/\",\"name\":\"VSP Success Story - CB Insights\",\"isPartOf\":{\"@id\":\"https:\/\/www.cbinsights.com\/#website\"},\"datePublished\":\"2022-01-04T17:22:32+00:00\",\"dateModified\":\"2023-01-30T23:20:11+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.cbinsights.com\/resources\/case-studies\/vsp-case-study\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.cbinsights.com\/resources\/case-studies\/vsp-case-study\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.cbinsights.com\/resources\/case-studies\/vsp-case-study\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.cbinsights.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"VSP Success Story\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.cbinsights.com\/#website\",\"url\":\"https:\/\/www.cbinsights.com\/\",\"name\":\"CB Insights\",\"description\":\"Tech Insights, VC Database &amp; Competitive Intelligence Platform\",\"publisher\":{\"@id\":\"https:\/\/www.cbinsights.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.cbinsights.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.cbinsights.com\/#organization\",\"name\":\"CB Insights\",\"url\":\"https:\/\/www.cbinsights.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.cbinsights.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.cbinsights.com\/wp-content\/uploads\/2022\/01\/favicon.png\",\"contentUrl\":\"https:\/\/www.cbinsights.com\/wp-content\/uploads\/2022\/01\/favicon.png\",\"width\":50,\"height\":50,\"caption\":\"CB Insights\"},\"image\":{\"@id\":\"https:\/\/www.cbinsights.com\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"VSP Success Story - CB Insights","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.cbinsights.com\/resources\/case-studies\/vsp-case-study\/","og_locale":"en_US","og_type":"article","og_title":"VSP Success Story - CB Insights","og_url":"https:\/\/www.cbinsights.com\/resources\/case-studies\/vsp-case-study\/","og_site_name":"CB Insights","article_modified_time":"2023-01-30T23:20:11+00:00","og_image":[{"width":3600,"height":1884,"url":"https:\/\/www.cbinsights.com\/wp-content\/uploads\/2022\/04\/vsp_successstory_wpfeatured_20220406.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.cbinsights.com\/resources\/case-studies\/vsp-case-study\/","url":"https:\/\/www.cbinsights.com\/resources\/case-studies\/vsp-case-study\/","name":"VSP Success Story - CB Insights","isPartOf":{"@id":"https:\/\/www.cbinsights.com\/#website"},"datePublished":"2022-01-04T17:22:32+00:00","dateModified":"2023-01-30T23:20:11+00:00","breadcrumb":{"@id":"https:\/\/www.cbinsights.com\/resources\/case-studies\/vsp-case-study\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.cbinsights.com\/resources\/case-studies\/vsp-case-study\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.cbinsights.com\/resources\/case-studies\/vsp-case-study\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.cbinsights.com\/"},{"@type":"ListItem","position":2,"name":"VSP Success Story"}]},{"@type":"WebSite","@id":"https:\/\/www.cbinsights.com\/#website","url":"https:\/\/www.cbinsights.com\/","name":"CB Insights","description":"Tech Insights, VC Database &amp; Competitive Intelligence Platform","publisher":{"@id":"https:\/\/www.cbinsights.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.cbinsights.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.cbinsights.com\/#organization","name":"CB Insights","url":"https:\/\/www.cbinsights.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.cbinsights.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.cbinsights.com\/wp-content\/uploads\/2022\/01\/favicon.png","contentUrl":"https:\/\/www.cbinsights.com\/wp-content\/uploads\/2022\/01\/favicon.png","width":50,"height":50,"caption":"CB Insights"},"image":{"@id":"https:\/\/www.cbinsights.com\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.cbinsights.com\/wp-json\/wp\/v2\/case-study\/865"}],"collection":[{"href":"https:\/\/www.cbinsights.com\/wp-json\/wp\/v2\/case-study"}],"about":[{"href":"https:\/\/www.cbinsights.com\/wp-json\/wp\/v2\/types\/case-study"}],"version-history":[{"count":43,"href":"https:\/\/www.cbinsights.com\/wp-json\/wp\/v2\/case-study\/865\/revisions"}],"predecessor-version":[{"id":13690,"href":"https:\/\/www.cbinsights.com\/wp-json\/wp\/v2\/case-study\/865\/revisions\/13690"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cbinsights.com\/wp-json\/wp\/v2\/media\/9582"}],"wp:attachment":[{"href":"https:\/\/www.cbinsights.com\/wp-json\/wp\/v2\/media?parent=865"}],"wp:term":[{"taxonomy":"case-study-topic","embeddable":true,"href":"https:\/\/www.cbinsights.com\/wp-json\/wp\/v2\/case-study-topic?post=865"},{"taxonomy":"case-study-industry","embeddable":true,"href":"https:\/\/www.cbinsights.com\/wp-json\/wp\/v2\/case-study-industry?post=865"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}