{"id":25527,"date":"2025-05-06T09:58:05","date_gmt":"2025-05-06T13:58:05","guid":{"rendered":"https:\/\/www.cbinsights.com\/?page_id=25527"},"modified":"2025-07-02T10:39:29","modified_gmt":"2025-07-02T14:39:29","slug":"product-strategy","status":"publish","type":"page","link":"\/who-we-serve\/function\/product-strategy\/","title":{"rendered":"Product Strategy"},"content":{"rendered":"<section id=\"\" class='section-extended ma--hero-section placement-full-width'>\n\t<div class='has-navy-background-color' style='color: rgb(255,255,255)'>\n\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\n\n<div class=\"wp-block-columns is-layout-flex wp-container-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center remove-margin is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading remove-margin has-teal-color has-text-color\" style=\"font-size:20px;font-style:normal;font-weight:900\">Product Strategy<\/h2>\n\n\n\n<h2 class=\"wp-block-heading remove-margin\" style=\"font-size:30px;font-style:normal;font-weight:900\"><strong>Discover your next product breakthrough<\/strong><\/h2>\n\n\n\n<p class=\"remove-margin\" style=\"font-size:20px\">Predictive insights to help you win your market, enter new ones, and launch products customers love.<\/p>\n\n\n\t<a\n\t\tclass='btn  btn--magenta'\t\thref=\"https:\/\/www.cbinsights.com\/trial-signup\/\"\n\t\ttarget=\"\"\n\t\taria-label=\"\"\n\t\trel=\"\"\n\t>\n\t\tStart free trial\t<\/a>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center drop-shadow-column dark-bg-drop-shadow is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"position: relative; padding-bottom: 56.25%; height: 0;\"><iframe src=\"https:\/\/www.loom.com\/embed\/5338bfddfc8e4fa4a2719aa8704c7983?sid=348c6a75-c0a5-4d2a-8ed4-8ef0601123d5&#038;hideEmbedTopBar=true&#038;hide_title=true&#038;hide_owner=true&#038;hide_speed=true&#038;hide_share=true\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\"><\/iframe><\/div>\n<\/div>\n<\/div>\n\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n<section id=\"fortune\" class=\"homepage-section\">\n    <div class=\"homepage-container\">\n        <div class=\"content\">\n            <img decoding=\"async\" class=\"show-on-xxl\" src=\"https:\/\/www.cbinsights.com\/wp-content\/uploads\/2025\/04\/Fortune-500-White.png\" alt=\"Fortune 500 Logo\">\n            <img decoding=\"async\" class=\"show-on-xl\" src=\"https:\/\/www.cbinsights.com\/wp-content\/uploads\/2025\/04\/Wells-Fargo.png\" alt=\"Wells Fargo Logo\">\n            <img decoding=\"async\" class=\"show-on-lg\" src=\"https:\/\/www.cbinsights.com\/wp-content\/uploads\/2025\/04\/Fortune-500-White.png\" alt=\"Fortune 500 Logo\">\n            <img decoding=\"async\" class=\"show-on-md\" src=\"https:\/\/www.cbinsights.com\/wp-content\/uploads\/2025\/04\/adp-new.png\" alt=\"ADP Logo\">\n            <img decoding=\"async\" src=\"https:\/\/www.cbinsights.com\/wp-content\/uploads\/2025\/04\/Fortune-500-White.png\" alt=\"Fortune 500 Logo\">\n            <p>\n                Fortune favors the data-driven. The top <br\/>10 Fortune 500 firms trust CB Insights. \n            <\/p>\n            <img decoding=\"async\" src=\"https:\/\/www.cbinsights.com\/wp-content\/uploads\/2025\/04\/Fortune-500-White.png\" alt=\"Fortune 500 Logo\">\n            <img decoding=\"async\" class=\"show-on-md\" src=\"https:\/\/www.cbinsights.com\/wp-content\/uploads\/2025\/04\/3m-2.png\" alt=\"3M Logo\">\n            <img decoding=\"async\" class=\"show-on-lg\" src=\"https:\/\/www.cbinsights.com\/wp-content\/uploads\/2025\/04\/Fortune-500-White.png\" alt=\"Fortune 500 Logo\">\n            <img decoding=\"async\" class=\"show-on-xl\" src=\"https:\/\/www.cbinsights.com\/wp-content\/uploads\/2025\/04\/microsoft-1.png\" alt=\"Microsoft Logo\">\n            <img decoding=\"async\" class=\"show-on-xxl\" src=\"https:\/\/www.cbinsights.com\/wp-content\/uploads\/2025\/04\/Fortune-500-White.png\" alt=\"Fortune 500 Logo\">\n        <\/div>\n        <div class=\"mobile-content\">\n            <img decoding=\"async\" src=\"https:\/\/www.cbinsights.com\/wp-content\/uploads\/2025\/04\/Fortune-500-White.png\" alt=\"Fortune 500 Logo\">\n            <p>\n                Fortune favors the data-driven. The top 10 Fortune 500 firms trust CB Insights. \n            <\/p>\n        <\/div>\n    <\/div>\n<\/section>\n\n<section id=\"\" class='section-extended placement-full-width'>\n\t<div style='color: rgb(255,255,255)'>\n\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\n<section id=\"\" class='section-extended reduce-top-padding placement-content-width'>\n\t<div class='has-navy-color has-light-grey-background-color'>\n\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\n<section id=\"\" class='section-extended placement-reduced-width padding-none'>\n\t<div >\n\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\n\n<h2 class=\"wp-block-heading has-text-align-center remove-margin\" style=\"font-size:30px;font-style:normal;font-weight:400\">\u201cThese insights, which we couldn\u2019t have obtained from anywhere else, <strong>directly define the product and strategy decisions we make.\u201d<\/strong><\/h2>\n\n\n\n<p class=\"has-text-align-center\" style=\"font-size:24px\"><strong>Isaac Mathew<\/strong>, Digital Commerce &amp; Product Management, <strong>UPS<\/strong><\/p>\n\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section id=\"\" class='section-extended ma--content-section placement-full-width'>\n\t<div style='background-color: rgb(250,250,250);color: rgb(32,32,32)'>\n\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\n\n<div class=\"wp-block-columns are-vertically-aligned-center ma-columns is-layout-flex wp-container-6 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center ma-text-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading remove-margin\" style=\"font-size:24px;font-style:normal;font-weight:900\">Uncover untapped market needs first<\/h4>\n\n\n\n<p class=\"remove-margin\" style=\"font-size:20px\">Identify untapped needs, emerging trends, and overlooked customer segments \u2014 before they go mainstream. Use these insights to shape new product ideas, validate roadmap decisions, and spot white space in the market.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center ma-video-column drop-shadow-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"position: relative; padding-bottom: 56.25%; height: 0;\"><iframe src=\"https:\/\/www.loom.com\/embed\/951ecba886af4c6eb524182e1bd1f17f?sid=36a92071-d37d-4792-bbbe-dd9ea3222d31&#038;hideEmbedTopBar=true&#038;hide_title=true&#038;hide_owner=true&#038;hide_speed=true&#038;hide_share=true\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\"><\/iframe><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center ma-columns reverse is-layout-flex wp-container-9 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center ma-video-column drop-shadow-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"position: relative; padding-bottom: 56.25%; height: 0;\"><iframe src=\"https:\/\/www.loom.com\/embed\/f1e2e68ff51847c9a53cd22d6baf1c5a?sid=278561d9-d48f-494e-b10f-a3340291b5d9&#038;hideEmbedTopBar=true&#038;hide_title=true&#038;hide_owner=true&#038;hide_speed=true&#038;hide_share=true\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\"><\/iframe><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center ma-text-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading remove-margin\" style=\"font-size:24px;font-style:normal;font-weight:900\">Stay ahead of competitors&#8217; next moves<\/h4>\n\n\n\n<p class=\"remove-margin\" style=\"font-size:20px\">Track where competitors are winning with customers and how their product strategies are shifting. Get the intel you need to avoid surprises and make smarter strategic decisions.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center ma-columns is-layout-flex wp-container-12 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center ma-text-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading remove-margin\" style=\"font-size:24px;font-style:normal;font-weight:900\">Evaluate partners that fuel product growth<\/h4>\n\n\n\n<p class=\"remove-margin\" style=\"font-size:20px\">Quickly identify companies that complement your roadmap. Use data to shortlist high-potential partners and move faster on the partnerships that will drive real product impact.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center ma-video-column drop-shadow-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"position: relative; padding-bottom: 51.041666666666664%; height: 0;\"><iframe src=\"https:\/\/www.loom.com\/embed\/aa121deb0f974b7c955643ea8dfa044b?sid=b62a2b18-52e6-4ac6-baf6-6696ee929869&#038;hideEmbedTopBar=true&#038;hide_title=true&#038;hide_owner=true&#038;hide_speed=true&#038;hide_share=true\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\"><\/iframe><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center ma-columns reverse is-layout-flex wp-container-15 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center ma-video-column drop-shadow-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"position: relative; padding-bottom: 52.5%; height: 0;\"><iframe src=\"https:\/\/www.loom.com\/embed\/f4e80acfb3ba4dbebc8bad126e37862d?sid=3df4fb59-933b-4a5f-bd71-d9d0578d1d54&#038;hideEmbedTopBar=true&#038;hide_title=true&#038;hide_owner=true&#038;hide_speed=true&#038;hide_share=true\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\"><\/iframe><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center ma-text-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading remove-margin\" style=\"font-size:24px;font-style:normal;font-weight:900\">Benchmark against the best<\/h4>\n\n\n\n<p class=\"remove-margin\" style=\"font-size:20px\">Compare your product to both emerging and established players \u2014 from features and pricing to positioning. Uncover gaps, strengths, and opportunities to stand out.<\/p>\n<\/div>\n<\/div>\n\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section id=\"\" class='section-extended ma--research-section placement-full-width'>\n\t<div style='background-color: rgb(242,242,242);color: rgb(32,32,32)'>\n\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\n\n<h3 class=\"wp-block-heading has-text-align-center remove-margin\" style=\"font-size:38px;font-style:normal;font-weight:900\"><strong>Trending research from our expert analysts<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-columns ma-research-columns is-layout-flex wp-container-19 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column ma-research-column is-layout-flow wp-block-column-is-layout-flow\"><a class=\"link-wrapper\" href=\"https:\/\/www.cbinsights.com\/research\/ai-agents-buyer-interviews-pain-points\/\" target=\"_blank\" aria-label=\"\">\n\t\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"591\" src=\"https:\/\/www.cbinsights.com\/wp-content\/uploads\/2025\/04\/GenAI_adoption-1024x591.png\" alt=\"\" class=\"wp-image-25141\" srcset=\"https:\/\/www.cbinsights.com\/wp-content\/uploads\/2025\/04\/GenAI_adoption-1024x591.png 1024w, https:\/\/www.cbinsights.com\/wp-content\/uploads\/2025\/04\/GenAI_adoption-300x173.png 300w, https:\/\/www.cbinsights.com\/wp-content\/uploads\/2025\/04\/GenAI_adoption-768x443.png 768w, https:\/\/www.cbinsights.com\/wp-content\/uploads\/2025\/04\/GenAI_adoption.png 1416w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"font-size:24px;font-style:normal;font-weight:700\">Where AI agents are falling short<\/h4>\n\n\n<\/a>\n<\/div>\n\n\n\n<div class=\"wp-block-column ma-research-column is-layout-flow wp-block-column-is-layout-flow\"><a class=\"link-wrapper\" href=\"https:\/\/www.cbinsights.com\/research\/report\/future-of-customer-journey-autonomous-shopping\/\" target=\"_blank\" aria-label=\"\">\n\t\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"591\" src=\"https:\/\/www.cbinsights.com\/wp-content\/uploads\/2025\/04\/GenAI_adoption-1-1024x591.png\" alt=\"\" class=\"wp-image-25142\" srcset=\"https:\/\/www.cbinsights.com\/wp-content\/uploads\/2025\/04\/GenAI_adoption-1-1024x591.png 1024w, https:\/\/www.cbinsights.com\/wp-content\/uploads\/2025\/04\/GenAI_adoption-1-300x173.png 300w, https:\/\/www.cbinsights.com\/wp-content\/uploads\/2025\/04\/GenAI_adoption-1-768x443.png 768w, https:\/\/www.cbinsights.com\/wp-content\/uploads\/2025\/04\/GenAI_adoption-1.png 1416w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"font-size:24px;font-style:normal;font-weight:700\"><a href=\"https:\/\/www.cbinsights.com\/research\/report\/future-of-customer-journey-autonomous-shopping\/\" target=\"_blank\" rel=\"noreferrer noopener\">Future of the customer journey<\/a><\/h4>\n\n\n<\/a>\n<\/div>\n\n\n\n<div class=\"wp-block-column ma-research-column is-layout-flow wp-block-column-is-layout-flow\"><a class=\"link-wrapper\" href=\"https:\/\/www.cbinsights.com\/research\/report\/future-of-foundation-models-open-source-closed-source\/\" target=\"_blank\" aria-label=\"\">\n\t\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"591\" src=\"https:\/\/www.cbinsights.com\/wp-content\/uploads\/2025\/04\/GenAI_adoption-2-1024x591.png\" alt=\"\" class=\"wp-image-25143\" srcset=\"https:\/\/www.cbinsights.com\/wp-content\/uploads\/2025\/04\/GenAI_adoption-2-1024x591.png 1024w, https:\/\/www.cbinsights.com\/wp-content\/uploads\/2025\/04\/GenAI_adoption-2-300x173.png 300w, https:\/\/www.cbinsights.com\/wp-content\/uploads\/2025\/04\/GenAI_adoption-2-768x443.png 768w, https:\/\/www.cbinsights.com\/wp-content\/uploads\/2025\/04\/GenAI_adoption-2.png 1416w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"font-size:24px;font-style:normal;font-weight:700\">The foundation model divide<\/h4>\n\n\n<\/a>\n<\/div>\n<\/div>\n\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section id=\"\" class='section-extended ma--footer-section placement-full-width'>\n\t<div class='has-navy-background-color' style='color: rgb(255,255,255)'>\n\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\n\n<h3 class=\"wp-block-heading has-text-align-center remove-margin\" style=\"font-size:38px;font-style:normal;font-weight:900\">Ready to future-proof your product strategy?<\/h3>\n\n\n\n<p class=\"has-text-align-center remove-margin\" style=\"font-size:20px\">Start your risk-free 10 day trial today<\/p>\n\n\n\n<div class='ma--buttons-group group-align group-align--center group-align--middle group-align--gap-xs'>\n\t\n\t<a\n\t\tclass='btn  btn--magenta'\t\thref=\"https:\/\/www.cbinsights.com\/trial-signup\/\"\n\t\ttarget=\"\"\n\t\taria-label=\"\"\n\t\trel=\"\"\n\t>\n\t\tStart free trial\t<\/a>\n\n\n<\/div>\n\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":65,"featured_media":0,"parent":1547,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"acf":[],"gutenberg_blocks":[{"blockName":"acf\/section-extended","attrs":{"name":"acf\/section-extended","data":{"placement":"full-width","_placement":"field_617b70a2c90b3","background_color":"rgb(0,13,32)","_background_color":"field_617b6f6fc90b1","text_color":"rgb(255,255,255)","_text_color":"field_617b7048c90b2","background_image":"","_background_image":"field_619ec12a91823","background_sizing":"auto","_background_sizing":"field_619ed313bb7cb","background":"","_background":"field_619ec26c484c6","background_desktop_image":"","_background_desktop_image":"field_619ec12a91823","background_desktop_sizing":"auto","_background_desktop_sizing":"field_619ed313bb7cb","background_desktop":"","_background_desktop":"field_619ec2b5484c7","padding_vertical":"standard","_padding_vertical":"field_61dcb4d13d872","show_border":"0","_show_border":"field_61dcbd267eb65"},"mode":"preview","className":"ma--hero-section"},"innerBlocks":[{"blockName":"core\/columns","attrs":[],"innerBlocks":[{"blockName":"core\/column","attrs":{"verticalAlignment":"center","className":"remove-margin"},"innerBlocks":[{"blockName":"core\/heading","attrs":{"style":{"typography":{"fontStyle":"normal","fontWeight":"900","fontSize":"20px"}},"textColor":"teal","className":"remove-margin"},"innerBlocks":[],"innerHTML":"\n<h2 class=\"wp-block-heading remove-margin has-teal-color has-text-color\" style=\"font-size:20px;font-style:normal;font-weight:900\">Product Strategy<\/h2>\n","innerContent":["\n<h2 class=\"wp-block-heading remove-margin has-teal-color has-text-color\" style=\"font-size:20px;font-style:normal;font-weight:900\">Product Strategy<\/h2>\n"]},{"blockName":"core\/heading","attrs":{"style":{"typography":{"fontSize":"30px","fontStyle":"normal","fontWeight":"900"}},"className":"remove-margin"},"innerBlocks":[],"innerHTML":"\n<h2 class=\"wp-block-heading remove-margin\" style=\"font-size:30px;font-style:normal;font-weight:900\"><strong>Discover your next product breakthrough<\/strong><\/h2>\n","innerContent":["\n<h2 class=\"wp-block-heading remove-margin\" style=\"font-size:30px;font-style:normal;font-weight:900\"><strong>Discover your next product breakthrough<\/strong><\/h2>\n"]},{"blockName":"core\/paragraph","attrs":{"style":{"typography":{"fontSize":"20px"}},"className":"remove-margin"},"innerBlocks":[],"innerHTML":"\n<p class=\"remove-margin\" style=\"font-size:20px\">Predictive insights to help you win your market, enter new ones, and launch products customers love.<\/p>\n","innerContent":["\n<p class=\"remove-margin\" style=\"font-size:20px\">Predictive insights to help you win your market, enter new ones, and launch products customers love.<\/p>\n"]},{"blockName":"acf\/cta-button","attrs":{"name":"acf\/cta-button","data":{"link":{"title":"Start free trial","url":"https:\/\/www.cbinsights.com\/trial-signup\/","target":""},"_link":"field_67c5d81ae69fb","button_color":"magenta","_button_color":"field_67c5c11c98054","aria":"","_aria":"field_67c5d831e69fc"},"mode":"edit"},"innerBlocks":[],"innerHTML":"","innerContent":[]}],"innerHTML":"\n<div class=\"wp-block-column is-vertically-aligned-center remove-margin\">\n\n\n\n\n\n<\/div>\n","innerContent":["\n<div class=\"wp-block-column is-vertically-aligned-center remove-margin\">",null,"\n\n",null,"\n\n",null,"\n\n",null,"<\/div>\n"]},{"blockName":"core\/column","attrs":{"verticalAlignment":"center","className":"drop-shadow-column dark-bg-drop-shadow"},"innerBlocks":[{"blockName":"core\/html","attrs":[],"innerBlocks":[],"innerHTML":"\n<div style=\"position: relative; padding-bottom: 56.25%; height: 0;\"><iframe src=\"https:\/\/www.loom.com\/embed\/5338bfddfc8e4fa4a2719aa8704c7983?sid=348c6a75-c0a5-4d2a-8ed4-8ef0601123d5&hideEmbedTopBar=true&hide_title=true&hide_owner=true&hide_speed=true&hide_share=true\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\"><\/iframe><\/div>\n","innerContent":["\n<div style=\"position: relative; padding-bottom: 56.25%; height: 0;\"><iframe src=\"https:\/\/www.loom.com\/embed\/5338bfddfc8e4fa4a2719aa8704c7983?sid=348c6a75-c0a5-4d2a-8ed4-8ef0601123d5&hideEmbedTopBar=true&hide_title=true&hide_owner=true&hide_speed=true&hide_share=true\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\"><\/iframe><\/div>\n"]}],"innerHTML":"\n<div class=\"wp-block-column is-vertically-aligned-center drop-shadow-column dark-bg-drop-shadow\"><\/div>\n","innerContent":["\n<div class=\"wp-block-column is-vertically-aligned-center drop-shadow-column dark-bg-drop-shadow\">",null,"<\/div>\n"]}],"innerHTML":"\n<div class=\"wp-block-columns\">\n\n<\/div>\n","innerContent":["\n<div class=\"wp-block-columns\">",null,"\n\n",null,"<\/div>\n"]}],"innerHTML":"\n\n","innerContent":["\n",null,"\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"acf\/homepage-fortune","attrs":{"name":"acf\/homepage-fortune","mode":"preview"},"innerBlocks":[],"innerHTML":"","innerContent":[]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"acf\/section-extended","attrs":{"name":"acf\/section-extended","data":{"placement":"full-width","_placement":"field_617b70a2c90b3","background_color":"","_background_color":"field_617b6f6fc90b1","text_color":"rgb(255,255,255)","_text_color":"field_617b7048c90b2","background_image":"","_background_image":"field_619ec12a91823","background_sizing":"auto","_background_sizing":"field_619ed313bb7cb","background":"","_background":"field_619ec26c484c6","background_desktop_image":"","_background_desktop_image":"field_619ec12a91823","background_desktop_sizing":"auto","_background_desktop_sizing":"field_619ed313bb7cb","background_desktop":"","_background_desktop":"field_619ec2b5484c7","padding_vertical":"standard","_padding_vertical":"field_61dcb4d13d872","show_border":"0","_show_border":"field_61dcbd267eb65"},"mode":"preview"},"innerBlocks":[{"blockName":"acf\/section-extended","attrs":{"name":"acf\/section-extended","data":{"placement":"content-width","_placement":"field_617b70a2c90b3","background_color":"rgb(238,238,238)","_background_color":"field_617b6f6fc90b1","text_color":"rgb(0,13,32)","_text_color":"field_617b7048c90b2","background_image":"","_background_image":"field_619ec12a91823","background_sizing":"auto","_background_sizing":"field_619ed313bb7cb","background":"","_background":"field_619ec26c484c6","background_desktop_image":"","_background_desktop_image":"field_619ec12a91823","background_desktop_sizing":"auto","_background_desktop_sizing":"field_619ed313bb7cb","background_desktop":"","_background_desktop":"field_619ec2b5484c7","padding_vertical":"standard","_padding_vertical":"field_61dcb4d13d872","show_border":"0","_show_border":"field_61dcbd267eb65","show_shadow":"0","_show_shadow":"field_61dcfa3d75bbc"},"mode":"preview","className":"reduce-top-padding"},"innerBlocks":[{"blockName":"acf\/section-extended","attrs":{"name":"acf\/section-extended","data":{"placement":"reduced-width","_placement":"field_617b70a2c90b3","background_color":"","_background_color":"field_617b6f6fc90b1","text_color":"","_text_color":"field_617b7048c90b2","background_image":"","_background_image":"field_619ec12a91823","background_sizing":"auto","_background_sizing":"field_619ed313bb7cb","background":"","_background":"field_619ec26c484c6","background_desktop_image":"","_background_desktop_image":"field_619ec12a91823","background_desktop_sizing":"auto","_background_desktop_sizing":"field_619ed313bb7cb","background_desktop":"","_background_desktop":"field_619ec2b5484c7","padding_vertical":"none","_padding_vertical":"field_61dcb4d13d872","show_border":"0","_show_border":"field_61dcbd267eb65","show_shadow":"0","_show_shadow":"field_61dcfa3d75bbc"},"mode":"preview"},"innerBlocks":[{"blockName":"core\/heading","attrs":{"textAlign":"center","style":{"typography":{"fontSize":"30px","fontStyle":"normal","fontWeight":"400"}},"className":"remove-margin"},"innerBlocks":[],"innerHTML":"\n<h2 class=\"wp-block-heading has-text-align-center remove-margin\" style=\"font-size:30px;font-style:normal;font-weight:400\">\u201cThese insights, which we couldn\u2019t have obtained from anywhere else, <strong>directly define the product and strategy decisions we make.\u201d<\/strong><\/h2>\n","innerContent":["\n<h2 class=\"wp-block-heading has-text-align-center remove-margin\" style=\"font-size:30px;font-style:normal;font-weight:400\">\u201cThese insights, which we couldn\u2019t have obtained from anywhere else, <strong>directly define the product and strategy decisions we make.\u201d<\/strong><\/h2>\n"]},{"blockName":"core\/paragraph","attrs":{"align":"center","style":{"typography":{"fontSize":"24px"}}},"innerBlocks":[],"innerHTML":"\n<p class=\"has-text-align-center\" style=\"font-size:24px\"><strong>Isaac Mathew<\/strong>, Digital Commerce &amp; Product Management, <strong>UPS<\/strong><\/p>\n","innerContent":["\n<p class=\"has-text-align-center\" style=\"font-size:24px\"><strong>Isaac Mathew<\/strong>, Digital Commerce &amp; Product Management, <strong>UPS<\/strong><\/p>\n"]}],"innerHTML":"\n\n\n\n","innerContent":["\n",null,"\n\n",null,"\n"]}],"innerHTML":"\n\n","innerContent":["\n",null,"\n"]}],"innerHTML":"\n\n","innerContent":["\n",null,"\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"acf\/section-extended","attrs":{"name":"acf\/section-extended","data":{"placement":"full-width","_placement":"field_617b70a2c90b3","background_color":"rgb(250,250,250)","_background_color":"field_617b6f6fc90b1","text_color":"rgb(32,32,32)","_text_color":"field_617b7048c90b2","background_image":"","_background_image":"field_619ec12a91823","background_sizing":"auto","_background_sizing":"field_619ed313bb7cb","background":"","_background":"field_619ec26c484c6","background_desktop_image":"","_background_desktop_image":"field_619ec12a91823","background_desktop_sizing":"auto","_background_desktop_sizing":"field_619ed313bb7cb","background_desktop":"","_background_desktop":"field_619ec2b5484c7","padding_vertical":"standard","_padding_vertical":"field_61dcb4d13d872","show_border":"0","_show_border":"field_61dcbd267eb65"},"mode":"preview","className":"ma--content-section"},"innerBlocks":[{"blockName":"core\/columns","attrs":{"verticalAlignment":"center","className":"ma-columns"},"innerBlocks":[{"blockName":"core\/column","attrs":{"verticalAlignment":"center","className":"ma-text-column"},"innerBlocks":[{"blockName":"core\/heading","attrs":{"level":4,"style":{"typography":{"fontSize":"24px","fontStyle":"normal","fontWeight":"900"}},"className":"remove-margin"},"innerBlocks":[],"innerHTML":"\n<h4 class=\"wp-block-heading remove-margin\" style=\"font-size:24px;font-style:normal;font-weight:900\">Uncover untapped market needs first<\/h4>\n","innerContent":["\n<h4 class=\"wp-block-heading remove-margin\" style=\"font-size:24px;font-style:normal;font-weight:900\">Uncover untapped market needs first<\/h4>\n"]},{"blockName":"core\/paragraph","attrs":{"style":{"typography":{"fontSize":"20px"}},"className":"remove-margin"},"innerBlocks":[],"innerHTML":"\n<p class=\"remove-margin\" style=\"font-size:20px\">Identify untapped needs, emerging trends, and overlooked customer segments \u2014 before they go mainstream. Use these insights to shape new product ideas, validate roadmap decisions, and spot white space in the market.<\/p>\n","innerContent":["\n<p class=\"remove-margin\" style=\"font-size:20px\">Identify untapped needs, emerging trends, and overlooked customer segments \u2014 before they go mainstream. Use these insights to shape new product ideas, validate roadmap decisions, and spot white space in the market.<\/p>\n"]}],"innerHTML":"\n<div class=\"wp-block-column is-vertically-aligned-center ma-text-column\">\n\n<\/div>\n","innerContent":["\n<div class=\"wp-block-column is-vertically-aligned-center ma-text-column\">",null,"\n\n",null,"<\/div>\n"]},{"blockName":"core\/column","attrs":{"verticalAlignment":"center","className":"ma-video-column drop-shadow-column"},"innerBlocks":[{"blockName":"core\/html","attrs":[],"innerBlocks":[],"innerHTML":"\n<div style=\"position: relative; padding-bottom: 56.25%; height: 0;\"><iframe src=\"https:\/\/www.loom.com\/embed\/951ecba886af4c6eb524182e1bd1f17f?sid=36a92071-d37d-4792-bbbe-dd9ea3222d31&hideEmbedTopBar=true&hide_title=true&hide_owner=true&hide_speed=true&hide_share=true\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\"><\/iframe><\/div>\n","innerContent":["\n<div style=\"position: relative; padding-bottom: 56.25%; height: 0;\"><iframe src=\"https:\/\/www.loom.com\/embed\/951ecba886af4c6eb524182e1bd1f17f?sid=36a92071-d37d-4792-bbbe-dd9ea3222d31&hideEmbedTopBar=true&hide_title=true&hide_owner=true&hide_speed=true&hide_share=true\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\"><\/iframe><\/div>\n"]}],"innerHTML":"\n<div class=\"wp-block-column is-vertically-aligned-center ma-video-column drop-shadow-column\"><\/div>\n","innerContent":["\n<div class=\"wp-block-column is-vertically-aligned-center ma-video-column drop-shadow-column\">",null,"<\/div>\n"]}],"innerHTML":"\n<div class=\"wp-block-columns are-vertically-aligned-center ma-columns\">\n\n<\/div>\n","innerContent":["\n<div class=\"wp-block-columns are-vertically-aligned-center ma-columns\">",null,"\n\n",null,"<\/div>\n"]},{"blockName":"core\/columns","attrs":{"verticalAlignment":"center","className":"ma-columns reverse"},"innerBlocks":[{"blockName":"core\/column","attrs":{"verticalAlignment":"center","className":"ma-video-column drop-shadow-column"},"innerBlocks":[{"blockName":"core\/html","attrs":[],"innerBlocks":[],"innerHTML":"\n<div style=\"position: relative; padding-bottom: 56.25%; height: 0;\"><iframe src=\"https:\/\/www.loom.com\/embed\/f1e2e68ff51847c9a53cd22d6baf1c5a?sid=278561d9-d48f-494e-b10f-a3340291b5d9&hideEmbedTopBar=true&hide_title=true&hide_owner=true&hide_speed=true&hide_share=true\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\"><\/iframe><\/div>\n","innerContent":["\n<div style=\"position: relative; padding-bottom: 56.25%; height: 0;\"><iframe src=\"https:\/\/www.loom.com\/embed\/f1e2e68ff51847c9a53cd22d6baf1c5a?sid=278561d9-d48f-494e-b10f-a3340291b5d9&hideEmbedTopBar=true&hide_title=true&hide_owner=true&hide_speed=true&hide_share=true\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\"><\/iframe><\/div>\n"]}],"innerHTML":"\n<div class=\"wp-block-column is-vertically-aligned-center ma-video-column drop-shadow-column\"><\/div>\n","innerContent":["\n<div class=\"wp-block-column is-vertically-aligned-center ma-video-column drop-shadow-column\">",null,"<\/div>\n"]},{"blockName":"core\/column","attrs":{"verticalAlignment":"center","className":"ma-text-column"},"innerBlocks":[{"blockName":"core\/heading","attrs":{"level":4,"style":{"typography":{"fontSize":"24px","fontStyle":"normal","fontWeight":"900"}},"className":"remove-margin"},"innerBlocks":[],"innerHTML":"\n<h4 class=\"wp-block-heading remove-margin\" style=\"font-size:24px;font-style:normal;font-weight:900\">Stay ahead of competitors' next moves<\/h4>\n","innerContent":["\n<h4 class=\"wp-block-heading remove-margin\" style=\"font-size:24px;font-style:normal;font-weight:900\">Stay ahead of competitors' next moves<\/h4>\n"]},{"blockName":"core\/paragraph","attrs":{"style":{"typography":{"fontSize":"20px"}},"className":"remove-margin"},"innerBlocks":[],"innerHTML":"\n<p class=\"remove-margin\" style=\"font-size:20px\">Track where competitors are winning with customers and how their product strategies are shifting. Get the intel you need to avoid surprises and make smarter strategic decisions.<\/p>\n","innerContent":["\n<p class=\"remove-margin\" style=\"font-size:20px\">Track where competitors are winning with customers and how their product strategies are shifting. Get the intel you need to avoid surprises and make smarter strategic decisions.<\/p>\n"]}],"innerHTML":"\n<div class=\"wp-block-column is-vertically-aligned-center ma-text-column\">\n\n<\/div>\n","innerContent":["\n<div class=\"wp-block-column is-vertically-aligned-center ma-text-column\">",null,"\n\n",null,"<\/div>\n"]}],"innerHTML":"\n<div class=\"wp-block-columns are-vertically-aligned-center ma-columns reverse\">\n\n<\/div>\n","innerContent":["\n<div class=\"wp-block-columns are-vertically-aligned-center ma-columns reverse\">",null,"\n\n",null,"<\/div>\n"]},{"blockName":"core\/columns","attrs":{"verticalAlignment":"center","className":"ma-columns"},"innerBlocks":[{"blockName":"core\/column","attrs":{"verticalAlignment":"center","className":"ma-text-column"},"innerBlocks":[{"blockName":"core\/heading","attrs":{"level":4,"style":{"typography":{"fontSize":"24px","fontStyle":"normal","fontWeight":"900"}},"className":"remove-margin"},"innerBlocks":[],"innerHTML":"\n<h4 class=\"wp-block-heading remove-margin\" style=\"font-size:24px;font-style:normal;font-weight:900\">Evaluate partners that fuel product growth<\/h4>\n","innerContent":["\n<h4 class=\"wp-block-heading remove-margin\" style=\"font-size:24px;font-style:normal;font-weight:900\">Evaluate partners that fuel product growth<\/h4>\n"]},{"blockName":"core\/paragraph","attrs":{"style":{"typography":{"fontSize":"20px"}},"className":"remove-margin"},"innerBlocks":[],"innerHTML":"\n<p class=\"remove-margin\" style=\"font-size:20px\">Quickly identify companies that complement your roadmap. Use data to shortlist high-potential partners and move faster on the partnerships that will drive real product impact.<\/p>\n","innerContent":["\n<p class=\"remove-margin\" style=\"font-size:20px\">Quickly identify companies that complement your roadmap. Use data to shortlist high-potential partners and move faster on the partnerships that will drive real product impact.<\/p>\n"]}],"innerHTML":"\n<div class=\"wp-block-column is-vertically-aligned-center ma-text-column\">\n\n<\/div>\n","innerContent":["\n<div class=\"wp-block-column is-vertically-aligned-center ma-text-column\">",null,"\n\n",null,"<\/div>\n"]},{"blockName":"core\/column","attrs":{"verticalAlignment":"center","className":"ma-video-column drop-shadow-column"},"innerBlocks":[{"blockName":"core\/html","attrs":[],"innerBlocks":[],"innerHTML":"\n<div style=\"position: relative; padding-bottom: 51.041666666666664%; height: 0;\"><iframe src=\"https:\/\/www.loom.com\/embed\/aa121deb0f974b7c955643ea8dfa044b?sid=b62a2b18-52e6-4ac6-baf6-6696ee929869&hideEmbedTopBar=true&hide_title=true&hide_owner=true&hide_speed=true&hide_share=true\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\"><\/iframe><\/div>\n","innerContent":["\n<div style=\"position: relative; padding-bottom: 51.041666666666664%; height: 0;\"><iframe src=\"https:\/\/www.loom.com\/embed\/aa121deb0f974b7c955643ea8dfa044b?sid=b62a2b18-52e6-4ac6-baf6-6696ee929869&hideEmbedTopBar=true&hide_title=true&hide_owner=true&hide_speed=true&hide_share=true\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\"><\/iframe><\/div>\n"]}],"innerHTML":"\n<div class=\"wp-block-column is-vertically-aligned-center ma-video-column drop-shadow-column\"><\/div>\n","innerContent":["\n<div class=\"wp-block-column is-vertically-aligned-center ma-video-column drop-shadow-column\">",null,"<\/div>\n"]}],"innerHTML":"\n<div class=\"wp-block-columns are-vertically-aligned-center ma-columns\">\n\n<\/div>\n","innerContent":["\n<div class=\"wp-block-columns are-vertically-aligned-center ma-columns\">",null,"\n\n",null,"<\/div>\n"]},{"blockName":"core\/columns","attrs":{"verticalAlignment":"center","className":"ma-columns reverse"},"innerBlocks":[{"blockName":"core\/column","attrs":{"verticalAlignment":"center","className":"ma-video-column drop-shadow-column"},"innerBlocks":[{"blockName":"core\/html","attrs":[],"innerBlocks":[],"innerHTML":"\n<div style=\"position: relative; padding-bottom: 52.5%; height: 0;\"><iframe src=\"https:\/\/www.loom.com\/embed\/f4e80acfb3ba4dbebc8bad126e37862d?sid=3df4fb59-933b-4a5f-bd71-d9d0578d1d54&hideEmbedTopBar=true&hide_title=true&hide_owner=true&hide_speed=true&hide_share=true\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\"><\/iframe><\/div>\n","innerContent":["\n<div style=\"position: relative; padding-bottom: 52.5%; height: 0;\"><iframe src=\"https:\/\/www.loom.com\/embed\/f4e80acfb3ba4dbebc8bad126e37862d?sid=3df4fb59-933b-4a5f-bd71-d9d0578d1d54&hideEmbedTopBar=true&hide_title=true&hide_owner=true&hide_speed=true&hide_share=true\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\"><\/iframe><\/div>\n"]}],"innerHTML":"\n<div class=\"wp-block-column is-vertically-aligned-center ma-video-column drop-shadow-column\"><\/div>\n","innerContent":["\n<div class=\"wp-block-column is-vertically-aligned-center ma-video-column drop-shadow-column\">",null,"<\/div>\n"]},{"blockName":"core\/column","attrs":{"verticalAlignment":"center","className":"ma-text-column"},"innerBlocks":[{"blockName":"core\/heading","attrs":{"level":4,"style":{"typography":{"fontSize":"24px","fontStyle":"normal","fontWeight":"900"}},"className":"remove-margin"},"innerBlocks":[],"innerHTML":"\n<h4 class=\"wp-block-heading remove-margin\" style=\"font-size:24px;font-style:normal;font-weight:900\">Benchmark against the best<\/h4>\n","innerContent":["\n<h4 class=\"wp-block-heading remove-margin\" style=\"font-size:24px;font-style:normal;font-weight:900\">Benchmark against the best<\/h4>\n"]},{"blockName":"core\/paragraph","attrs":{"style":{"typography":{"fontSize":"20px"}},"className":"remove-margin"},"innerBlocks":[],"innerHTML":"\n<p class=\"remove-margin\" style=\"font-size:20px\">Compare your product to both emerging and established players \u2014 from features and pricing to positioning. Uncover gaps, strengths, and opportunities to stand out.<\/p>\n","innerContent":["\n<p class=\"remove-margin\" style=\"font-size:20px\">Compare your product to both emerging and established players \u2014 from features and pricing to positioning. Uncover gaps, strengths, and opportunities to stand out.<\/p>\n"]}],"innerHTML":"\n<div class=\"wp-block-column is-vertically-aligned-center ma-text-column\">\n\n<\/div>\n","innerContent":["\n<div class=\"wp-block-column is-vertically-aligned-center ma-text-column\">",null,"\n\n",null,"<\/div>\n"]}],"innerHTML":"\n<div class=\"wp-block-columns are-vertically-aligned-center ma-columns reverse\">\n\n<\/div>\n","innerContent":["\n<div class=\"wp-block-columns are-vertically-aligned-center ma-columns reverse\">",null,"\n\n",null,"<\/div>\n"]}],"innerHTML":"\n\n\n\n\n\n\n\n","innerContent":["\n",null,"\n\n",null,"\n\n",null,"\n\n",null,"\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"acf\/section-extended","attrs":{"name":"acf\/section-extended","data":{"placement":"full-width","_placement":"field_617b70a2c90b3","background_color":"rgb(242,242,242)","_background_color":"field_617b6f6fc90b1","text_color":"rgb(32,32,32)","_text_color":"field_617b7048c90b2","background_image":"","_background_image":"field_619ec12a91823","background_sizing":"auto","_background_sizing":"field_619ed313bb7cb","background":"","_background":"field_619ec26c484c6","background_desktop_image":"","_background_desktop_image":"field_619ec12a91823","background_desktop_sizing":"auto","_background_desktop_sizing":"field_619ed313bb7cb","background_desktop":"","_background_desktop":"field_619ec2b5484c7","padding_vertical":"standard","_padding_vertical":"field_61dcb4d13d872","show_border":"0","_show_border":"field_61dcbd267eb65"},"mode":"preview","className":"ma--research-section"},"innerBlocks":[{"blockName":"core\/heading","attrs":{"textAlign":"center","level":3,"style":{"typography":{"fontSize":"38px","fontStyle":"normal","fontWeight":"900"}},"className":"remove-margin"},"innerBlocks":[],"innerHTML":"\n<h3 class=\"wp-block-heading has-text-align-center remove-margin\" style=\"font-size:38px;font-style:normal;font-weight:900\"><strong>Trending research from our expert analysts<\/strong><\/h3>\n","innerContent":["\n<h3 class=\"wp-block-heading has-text-align-center remove-margin\" style=\"font-size:38px;font-style:normal;font-weight:900\"><strong>Trending research from our expert analysts<\/strong><\/h3>\n"]},{"blockName":"core\/columns","attrs":{"className":"ma-research-columns"},"innerBlocks":[{"blockName":"core\/column","attrs":{"className":"ma-research-column"},"innerBlocks":[{"blockName":"acf\/link-wrapper","attrs":{"name":"acf\/link-wrapper","data":{"link":{"title":"","url":"https:\/\/www.cbinsights.com\/research\/ai-agents-buyer-interviews-pain-points\/","target":"_blank"},"_link":"field_66be65f5fde85","aria":"","_aria":"field_66be6605fde86"},"mode":"preview","className":"ma--link-wrapper"},"innerBlocks":[{"blockName":"core\/image","attrs":{"id":25141,"sizeSlug":"large","linkDestination":"none"},"innerBlocks":[],"innerHTML":"\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/www.cbinsights.com\/wp-content\/uploads\/2025\/04\/GenAI_adoption-1024x591.png\" alt=\"\" class=\"wp-image-25141\"\/><\/figure>\n","innerContent":["\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/www.cbinsights.com\/wp-content\/uploads\/2025\/04\/GenAI_adoption-1024x591.png\" alt=\"\" class=\"wp-image-25141\"\/><\/figure>\n"]},{"blockName":"core\/heading","attrs":{"level":4,"style":{"typography":{"fontSize":"24px","fontStyle":"normal","fontWeight":"700"}}},"innerBlocks":[],"innerHTML":"\n<h4 class=\"wp-block-heading\" style=\"font-size:24px;font-style:normal;font-weight:700\">Where AI agents are falling short<\/h4>\n","innerContent":["\n<h4 class=\"wp-block-heading\" style=\"font-size:24px;font-style:normal;font-weight:700\">Where AI agents are falling short<\/h4>\n"]}],"innerHTML":"\n\n\n\n","innerContent":["\n",null,"\n\n",null,"\n"]}],"innerHTML":"\n<div class=\"wp-block-column ma-research-column\"><\/div>\n","innerContent":["\n<div class=\"wp-block-column ma-research-column\">",null,"<\/div>\n"]},{"blockName":"core\/column","attrs":{"className":"ma-research-column"},"innerBlocks":[{"blockName":"acf\/link-wrapper","attrs":{"name":"acf\/link-wrapper","data":{"link":{"title":"","url":"https:\/\/www.cbinsights.com\/research\/report\/future-of-customer-journey-autonomous-shopping\/","target":"_blank"},"_link":"field_66be65f5fde85","aria":"","_aria":"field_66be6605fde86"},"mode":"preview","className":"ma--link-wrapper"},"innerBlocks":[{"blockName":"core\/image","attrs":{"id":25142,"sizeSlug":"large","linkDestination":"none"},"innerBlocks":[],"innerHTML":"\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/www.cbinsights.com\/wp-content\/uploads\/2025\/04\/GenAI_adoption-1-1024x591.png\" alt=\"\" class=\"wp-image-25142\"\/><\/figure>\n","innerContent":["\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/www.cbinsights.com\/wp-content\/uploads\/2025\/04\/GenAI_adoption-1-1024x591.png\" alt=\"\" class=\"wp-image-25142\"\/><\/figure>\n"]},{"blockName":"core\/heading","attrs":{"level":4,"style":{"typography":{"fontSize":"24px","fontStyle":"normal","fontWeight":"700"}}},"innerBlocks":[],"innerHTML":"\n<h4 class=\"wp-block-heading\" style=\"font-size:24px;font-style:normal;font-weight:700\"><a href=\"https:\/\/www.cbinsights.com\/research\/report\/future-of-customer-journey-autonomous-shopping\/\" target=\"_blank\" rel=\"noreferrer noopener\">Future of the customer journey<\/a><\/h4>\n","innerContent":["\n<h4 class=\"wp-block-heading\" style=\"font-size:24px;font-style:normal;font-weight:700\"><a href=\"https:\/\/www.cbinsights.com\/research\/report\/future-of-customer-journey-autonomous-shopping\/\" target=\"_blank\" rel=\"noreferrer noopener\">Future of the customer journey<\/a><\/h4>\n"]}],"innerHTML":"\n\n\n\n","innerContent":["\n",null,"\n\n",null,"\n"]}],"innerHTML":"\n<div class=\"wp-block-column ma-research-column\"><\/div>\n","innerContent":["\n<div class=\"wp-block-column ma-research-column\">",null,"<\/div>\n"]},{"blockName":"core\/column","attrs":{"className":"ma-research-column"},"innerBlocks":[{"blockName":"acf\/link-wrapper","attrs":{"name":"acf\/link-wrapper","data":{"link":{"title":"","url":"https:\/\/www.cbinsights.com\/research\/report\/future-of-foundation-models-open-source-closed-source\/","target":"_blank"},"_link":"field_66be65f5fde85","aria":"","_aria":"field_66be6605fde86"},"mode":"preview","className":"ma--link-wrapper"},"innerBlocks":[{"blockName":"core\/image","attrs":{"id":25143,"sizeSlug":"large","linkDestination":"none"},"innerBlocks":[],"innerHTML":"\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/www.cbinsights.com\/wp-content\/uploads\/2025\/04\/GenAI_adoption-2-1024x591.png\" alt=\"\" class=\"wp-image-25143\"\/><\/figure>\n","innerContent":["\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/www.cbinsights.com\/wp-content\/uploads\/2025\/04\/GenAI_adoption-2-1024x591.png\" alt=\"\" class=\"wp-image-25143\"\/><\/figure>\n"]},{"blockName":"core\/heading","attrs":{"level":4,"style":{"typography":{"fontSize":"24px","fontStyle":"normal","fontWeight":"700"}}},"innerBlocks":[],"innerHTML":"\n<h4 class=\"wp-block-heading\" style=\"font-size:24px;font-style:normal;font-weight:700\">The foundation model divide<\/h4>\n","innerContent":["\n<h4 class=\"wp-block-heading\" style=\"font-size:24px;font-style:normal;font-weight:700\">The foundation model divide<\/h4>\n"]}],"innerHTML":"\n\n\n\n","innerContent":["\n",null,"\n\n",null,"\n"]}],"innerHTML":"\n<div class=\"wp-block-column ma-research-column\"><\/div>\n","innerContent":["\n<div class=\"wp-block-column ma-research-column\">",null,"<\/div>\n"]}],"innerHTML":"\n<div class=\"wp-block-columns ma-research-columns\">\n\n\n\n<\/div>\n","innerContent":["\n<div class=\"wp-block-columns ma-research-columns\">",null,"\n\n",null,"\n\n",null,"<\/div>\n"]}],"innerHTML":"\n\n\n\n","innerContent":["\n",null,"\n\n",null,"\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"acf\/section-extended","attrs":{"name":"acf\/section-extended","data":{"placement":"full-width","_placement":"field_617b70a2c90b3","background_color":"rgb(0,13,32)","_background_color":"field_617b6f6fc90b1","text_color":"rgb(255,255,255)","_text_color":"field_617b7048c90b2","background_image":"","_background_image":"field_619ec12a91823","background_sizing":"auto","_background_sizing":"field_619ed313bb7cb","background":"","_background":"field_619ec26c484c6","background_desktop_image":"","_background_desktop_image":"field_619ec12a91823","background_desktop_sizing":"auto","_background_desktop_sizing":"field_619ed313bb7cb","background_desktop":"","_background_desktop":"field_619ec2b5484c7","padding_vertical":"standard","_padding_vertical":"field_61dcb4d13d872","show_border":"0","_show_border":"field_61dcbd267eb65"},"mode":"preview","className":"ma--footer-section"},"innerBlocks":[{"blockName":"core\/heading","attrs":{"textAlign":"center","level":3,"style":{"typography":{"fontSize":"38px","fontStyle":"normal","fontWeight":"900"}},"className":"remove-margin"},"innerBlocks":[],"innerHTML":"\n<h3 class=\"wp-block-heading has-text-align-center remove-margin\" style=\"font-size:38px;font-style:normal;font-weight:900\">Ready to future-proof your product strategy?<\/h3>\n","innerContent":["\n<h3 class=\"wp-block-heading has-text-align-center remove-margin\" style=\"font-size:38px;font-style:normal;font-weight:900\">Ready to future-proof your product strategy?<\/h3>\n"]},{"blockName":"core\/paragraph","attrs":{"align":"center","style":{"typography":{"fontSize":"20px"}},"className":"remove-margin"},"innerBlocks":[],"innerHTML":"\n<p class=\"has-text-align-center remove-margin\" style=\"font-size:20px\">Start your risk-free 10 day trial today<\/p>\n","innerContent":["\n<p class=\"has-text-align-center remove-margin\" style=\"font-size:20px\">Start your risk-free 10 day trial today<\/p>\n"]},{"blockName":"acf\/group-alignment","attrs":{"name":"acf\/group-alignment","data":{"horizontal_alignment":"center","_horizontal_alignment":"field_61d7491425cd5","vertical_alignment":"middle","_vertical_alignment":"field_61d7493c25cd6"},"mode":"preview","className":"ma--buttons-group"},"innerBlocks":[{"blockName":"acf\/cta-button","attrs":{"name":"acf\/cta-button","data":{"link":"","_link":"field_67c5d81ae69fb","button_color":"magenta","_button_color":"field_67c5c11c98054","aria":"","_aria":"field_67c5d831e69fc"},"mode":"preview"},"innerBlocks":[],"innerHTML":"","innerContent":[]}],"innerHTML":"\n\n","innerContent":["\n",null,"\n"]}],"innerHTML":"\n\n\n\n\n\n","innerContent":["\n",null,"\n\n",null,"\n\n",null,"\n"]}],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Product Strategy - CB Insights<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cbinsights.com\/who-we-serve\/function\/product-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Product Strategy - CB Insights\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cbinsights.com\/who-we-serve\/function\/product-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"CB Insights\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-02T14:39:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cbinsights.com\/wp-content\/uploads\/2025\/04\/GenAI_adoption-1024x591.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.cbinsights.com\/who-we-serve\/function\/product-strategy\/\",\"url\":\"https:\/\/www.cbinsights.com\/who-we-serve\/function\/product-strategy\/\",\"name\":\"Product Strategy - CB Insights\",\"isPartOf\":{\"@id\":\"https:\/\/www.cbinsights.com\/#website\"},\"datePublished\":\"2025-05-06T13:58:05+00:00\",\"dateModified\":\"2025-07-02T14:39:29+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.cbinsights.com\/who-we-serve\/function\/product-strategy\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.cbinsights.com\/who-we-serve\/function\/product-strategy\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.cbinsights.com\/who-we-serve\/function\/product-strategy\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.cbinsights.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Who We Serve\",\"item\":\"https:\/\/www.cbinsights.com\/who-we-serve\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Function\",\"item\":\"https:\/\/www.cbinsights.com\/who-we-serve\/function\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Product Strategy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.cbinsights.com\/#website\",\"url\":\"https:\/\/www.cbinsights.com\/\",\"name\":\"CB Insights\",\"description\":\"Tech Insights, VC Database &amp; Competitive Intelligence Platform\",\"publisher\":{\"@id\":\"https:\/\/www.cbinsights.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.cbinsights.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.cbinsights.com\/#organization\",\"name\":\"CB Insights\",\"url\":\"https:\/\/www.cbinsights.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.cbinsights.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.cbinsights.com\/wp-content\/uploads\/2022\/01\/favicon.png\",\"contentUrl\":\"https:\/\/www.cbinsights.com\/wp-content\/uploads\/2022\/01\/favicon.png\",\"width\":50,\"height\":50,\"caption\":\"CB Insights\"},\"image\":{\"@id\":\"https:\/\/www.cbinsights.com\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Product Strategy - CB Insights","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.cbinsights.com\/who-we-serve\/function\/product-strategy\/","og_locale":"en_US","og_type":"article","og_title":"Product Strategy - CB Insights","og_url":"https:\/\/www.cbinsights.com\/who-we-serve\/function\/product-strategy\/","og_site_name":"CB Insights","article_modified_time":"2025-07-02T14:39:29+00:00","og_image":[{"url":"https:\/\/www.cbinsights.com\/wp-content\/uploads\/2025\/04\/GenAI_adoption-1024x591.png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.cbinsights.com\/who-we-serve\/function\/product-strategy\/","url":"https:\/\/www.cbinsights.com\/who-we-serve\/function\/product-strategy\/","name":"Product Strategy - CB Insights","isPartOf":{"@id":"https:\/\/www.cbinsights.com\/#website"},"datePublished":"2025-05-06T13:58:05+00:00","dateModified":"2025-07-02T14:39:29+00:00","breadcrumb":{"@id":"https:\/\/www.cbinsights.com\/who-we-serve\/function\/product-strategy\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.cbinsights.com\/who-we-serve\/function\/product-strategy\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.cbinsights.com\/who-we-serve\/function\/product-strategy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.cbinsights.com\/"},{"@type":"ListItem","position":2,"name":"Who We Serve","item":"https:\/\/www.cbinsights.com\/who-we-serve\/"},{"@type":"ListItem","position":3,"name":"Function","item":"https:\/\/www.cbinsights.com\/who-we-serve\/function\/"},{"@type":"ListItem","position":4,"name":"Product Strategy"}]},{"@type":"WebSite","@id":"https:\/\/www.cbinsights.com\/#website","url":"https:\/\/www.cbinsights.com\/","name":"CB Insights","description":"Tech Insights, VC Database &amp; Competitive Intelligence Platform","publisher":{"@id":"https:\/\/www.cbinsights.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.cbinsights.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.cbinsights.com\/#organization","name":"CB Insights","url":"https:\/\/www.cbinsights.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.cbinsights.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.cbinsights.com\/wp-content\/uploads\/2022\/01\/favicon.png","contentUrl":"https:\/\/www.cbinsights.com\/wp-content\/uploads\/2022\/01\/favicon.png","width":50,"height":50,"caption":"CB Insights"},"image":{"@id":"https:\/\/www.cbinsights.com\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.cbinsights.com\/wp-json\/wp\/v2\/pages\/25527"}],"collection":[{"href":"https:\/\/www.cbinsights.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.cbinsights.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.cbinsights.com\/wp-json\/wp\/v2\/users\/65"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cbinsights.com\/wp-json\/wp\/v2\/comments?post=25527"}],"version-history":[{"count":7,"href":"https:\/\/www.cbinsights.com\/wp-json\/wp\/v2\/pages\/25527\/revisions"}],"predecessor-version":[{"id":26941,"href":"https:\/\/www.cbinsights.com\/wp-json\/wp\/v2\/pages\/25527\/revisions\/26941"}],"up":[{"embeddable":true,"href":"https:\/\/www.cbinsights.com\/wp-json\/wp\/v2\/pages\/1547"}],"wp:attachment":[{"href":"https:\/\/www.cbinsights.com\/wp-json\/wp\/v2\/media?parent=25527"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}