{"id":1646,"date":"2022-01-12T12:11:01","date_gmt":"2022-01-12T17:11:01","guid":{"rendered":"https:\/\/www.cbinsights.com\/?post_type=case-study&#038;p=1646"},"modified":"2023-01-30T18:17:13","modified_gmt":"2023-01-30T23:17:13","slug":"norwest-case-studies","status":"publish","type":"case-study","link":"https:\/\/www.cbinsights.com\/resources\/case-studies\/norwest-case-studies\/","title":{"rendered":"Norwest Venture Partners Success Story"},"content":{"rendered":"<section id=\"\" class='section-extended has-background placement-full-width'>\n\t<div class='has-navy-background-color' style='color: rgb(255,255,255)'>\n\t\t\t\t\t<div class='background' style='background-image: url(\"https:\/\/www.cbinsights.com\/wp-content\/uploads\/2021\/12\/CircuitboardBackground-768x381.png\");background-position: top center;background-size: cover'><\/div>\n\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\n<section id=\"\" class='section-extended placement-reduced-width padding-none'>\n\t<div >\n\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<h1 class=\"has-teal-color has-text-color wp-block-heading\"><strong><strong><meta charset=\"utf-8\"><strong>Norwest Success Story<\/strong><\/strong><\/strong><\/h1>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong><strong><meta charset=\"utf-8\"><strong><strong>How legendary VC Norwest Venture Partners, with $6B in capital, uses CB Insights at every stage of investing<\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class='block-themed-media shadow--none set-alignment--fill-container media--image'>\n\t<img decoding=\"async\" class=\"attachment-large size-large\" src=\"https:\/\/www.cbinsights.com\/wp-content\/uploads\/2022\/01\/Norwest-Logo.svg\" loading=\"lazy\" width=\"200\" height=\"100\" data-image-src-large=\"\" \/><\/div><\/div>\n<\/div>\n\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section id=\"\" class='section-extended placement-reduced-width padding-none'>\n\t<div >\n\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-vertically-aligned-center profile\" style=\"grid-template-columns:20% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" loading=\"lazy\" width=\"900\" height=\"900\" src=\"https:\/\/www.cbinsights.com\/wp-content\/uploads\/2022\/01\/Kumar-Dandapani_Circle-Mint.png\" alt=\"\" class=\"wp-image-6193 size-full\" srcset=\"https:\/\/www.cbinsights.com\/wp-content\/uploads\/2022\/01\/Kumar-Dandapani_Circle-Mint.png 900w, https:\/\/www.cbinsights.com\/wp-content\/uploads\/2022\/01\/Kumar-Dandapani_Circle-Mint-300x300.png 300w, https:\/\/www.cbinsights.com\/wp-content\/uploads\/2022\/01\/Kumar-Dandapani_Circle-Mint-150x150.png 150w, https:\/\/www.cbinsights.com\/wp-content\/uploads\/2022\/01\/Kumar-Dandapani_Circle-Mint-768x768.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h3 class=\"wp-block-heading\"><strong><strong><meta charset=\"utf-8\"><strong><strong>Kumar Dandapani<\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p><meta charset=\"utf-8\">Former Head of Data Science, Norwest Venture Partners<\/p>\n<\/div><\/div>\n\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section id=\"\" class='section-extended placement-reduced-width padding-none'>\n\t<div >\n\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\n<section id=\"\" class='section-extended placement-reduced-width padding-none shadow-navy border-solid'>\n\t<div style='color: rgb(10,0,0)'>\n\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-5 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Key Results:<\/h3>\n\n\n\n<ul><li>Created an efficient, real-time system to keep track of deal flow across industries<\/li><\/ul>\n\n\n\n<ul><li>Developed critical insights into emerging technology are used to advise the team&#8217;s portfolio companies, such as Uber, Udemy, and Casper<\/li><\/ul>\n<\/div>\n<\/div>\n\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section id=\"\" class='section-extended placement-reduced-width padding-none'>\n\t<div >\n\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Norwest is <span class=\"has-inline-color has-dark-purple-color\">a Silicon Valley legend<\/span> with a global portfolio&nbsp;<\/h2>\n\n\n\n<p>Since 1961, Norwest has funded more than 600 companies across a wide range of industries including consumer products\/services, healthcare, enterprise, business and financial services.&nbsp;<\/p>\n\n\n\n<p>Headquartered in Palo Alto, CA, and primarily investing in the U.S., India, and Israel, Norwest\u2019s portfolio includes the likes of Casper, Udemy, OpenDoor and Cognitive Scale. Among its alumni are companies such as:&nbsp;<\/p>\n\n\n\n<ul><li>Jet.com, acquired by Walmart for $3.3B&nbsp;<\/li><li>Kendra Scott, acquired by Berkshire for $1.2B&nbsp;<\/li><li>Apigee, acquired by Google for $625M<\/li><li>1010Data, acquired for $500M<\/li><li>LendingClub $5.42B IPO Valuation<\/li><li>FireEye $2.35B IPO Valuation<\/li><li>RetailMeNot $926.1M IPO Valuation&nbsp;<\/li><li>Rackspace $1.44B IPO Valuation<\/li><li>Solaredge Tech $685.2M IPO Valuation<\/li><li>Kayak $979.5M IPO Valuation<\/li><li>iRhythm $343M IPO Valuation<\/li><\/ul>\n\n\n\n<p>Because Norwest funds a diverse and dynamic set of companies across multiple industries, geographies and stages, the team must quickly digest an enormous amount of data every&nbsp;day to identify trends, discover investment opportunities and stay ahead of its peers.&nbsp;<\/p>\n\n\n\n<p>Norwest needed an efficient, real-time system to keep track of deal flow across industries, as well as to monitor portfolio companies. The investment team also wanted to understand emerging industry trends and the startups participating in those spaces.&nbsp;<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Norwest uses CB Insights to <span class=\"has-inline-color has-dark-purple-color\">discover, assess and nurture deals<\/span><\/h2>\n\n\n\n<p>Having recently raised its third consecutive $1.2B fund, Norwest had ample deal flow but was seeking a systematic method of monitoring emerging companies. The team was also interested in using a platform to streamline its efforts to guide current portfolio companies.&nbsp;<\/p>\n\n\n\n<p>Norwest now integrates CB Insights into three critical stages of its process:&nbsp;<\/p>\n\n\n\n<ul><li><strong>Discovering opportunities:<\/strong>&nbsp;To identify new investment opportunities, Norwest uses Deal and Company Search to find promising startups in targeted geographies and industries. The team also uses CB Insights to monitor and analyze industries of interest by building custom feeds, and using Deal Search to monitor financing rounds and exits across multiple industries.<\/li><li><strong>Assessing deals:<\/strong>&nbsp;Email alerts push important deal flow information directly to the Norwest team, giving them real-time updates of the startup landscape. The&nbsp;team also utilizes CB Insights Collections, curated by CB Insights research analysts, to get an instant view into areas of interest such as Enterprise IT.&nbsp;<\/li><li><strong>Nurturing deals:<\/strong> To support portfolio management efforts, Norwest uses Company Search to build custom feeds that monitor portfolio companies and competitors. Custom data feeds condense hours of research into a summary dashboard that shows breaking news across only the markets Norwest cares about.<\/li><\/ul>\n\n\n\n<div style=\"height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-pullquote is-style-default has-border-color\" style=\"border-color:#c3c3c3\"><blockquote><p>\u201cCB Insights has been particularly useful for running searches around non-traditional performance metrics&#8230; This gives us a more nuanced understanding of a company\u2019s health and refines our knowledge of the best opportunities\u201d<\/p><cite>&#8211; Kumar Dandapani<\/cite><\/blockquote><\/figure>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section id=\"\" class='section-extended placement-full-width'>\n\t<div class='has-dark-purple-background-color' style='color: rgb(255,255,255)'>\n\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\n\n<div class=\"wp-block-columns is-layout-flex wp-container-8 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n<h2 class=\"wp-block-heading\">Ready to get started?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Let&#8217;s talk.<\/h3>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class='block-themed-media shadow--black set-alignment--fill-container media--image'>\n\t<img decoding=\"async\" class=\"attachment-large size-large\" src=\"https:\/\/www.cbinsights.com\/wp-content\/uploads\/2022\/01\/Market_Map_Fintech-1-1.svg\" loading=\"lazy\" width=\"502\" height=\"302\" data-image-src-large=\"\" \/><\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<p><strong>Request a demo<\/strong><\/p>\n\n\n\n<div class='hubspot-form hubspot-form--alternative hubspot-form--white layout--standard'>\n\t<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2.js\"><\/script>\r\n<script>\r\nhbspt.forms.create({\r\nregion: \"na1\",\r\nportalId: \"763793\",\r\nformId: \"f01daeb8-accf-41ac-93be-d541776bf9d0\"\r\n});\r\n<\/script><\/div>\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n","protected":false},"featured_media":9637,"menu_order":23,"template":"","meta":[],"case-study-topic":[],"case-study-industry":[25],"acf":[],"gutenberg_blocks":[{"blockName":"acf\/section-extended","attrs":{"name":"acf\/section-extended","data":{"placement":"full-width","_placement":"field_617b70a2c90b3","background_color":"rgb(0,13,32)","_background_color":"field_617b6f6fc90b1","text_color":"rgb(255,255,255)","_text_color":"field_617b7048c90b2","background_image":449,"_background_image":"field_619ec12a91823","background_horizontal_attachment":"center","_background_horizontal_attachment":"field_619ec1ec91825","background_vertical_attachment":"top","_background_vertical_attachment":"field_619ec74334a67","background_sizing":"cover","_background_sizing":"field_619ed313bb7cb","background":"","_background":"field_619ec26c484c6","background_desktop_image":"","_background_desktop_image":"field_619ec12a91823","background_desktop_horizontal_attachment":"center","_background_desktop_horizontal_attachment":"field_619ec1ec91825","background_desktop_vertical_attachment":"top","_background_desktop_vertical_attachment":"field_619ec74334a67","background_desktop_sizing":"auto","_background_desktop_sizing":"field_619ed313bb7cb","background_desktop":"","_background_desktop":"field_619ec2b5484c7","padding_vertical":"standard","_padding_vertical":"field_61dcb4d13d872","show_border":"0","_show_border":"field_61dcbd267eb65"},"mode":"preview"},"innerBlocks":[{"blockName":"acf\/section-extended","attrs":{"name":"acf\/section-extended","data":{"placement":"reduced-width","_placement":"field_617b70a2c90b3","background_color":"","_background_color":"field_617b6f6fc90b1","text_color":"","_text_color":"field_617b7048c90b2","background_image":"","_background_image":"field_619ec12a91823","background_sizing":"auto","_background_sizing":"field_619ed313bb7cb","background":"","_background":"field_619ec26c484c6","background_desktop_image":"","_background_desktop_image":"field_619ec12a91823","background_desktop_sizing":"auto","_background_desktop_sizing":"field_619ed313bb7cb","background_desktop":"","_background_desktop":"field_619ec2b5484c7","padding_vertical":"none","_padding_vertical":"field_61dcb4d13d872","show_border":"0","_show_border":"field_61dcbd267eb65","show_shadow":"0","_show_shadow":"field_61dcfa3d75bbc"},"mode":"preview"},"innerBlocks":[{"blockName":"core\/columns","attrs":{"verticalAlignment":"center"},"innerBlocks":[{"blockName":"core\/column","attrs":{"verticalAlignment":"center","width":"60%"},"innerBlocks":[{"blockName":"core\/heading","attrs":{"level":1,"textColor":"teal"},"innerBlocks":[],"innerHTML":"\n<h1 class=\"has-teal-color has-text-color\"><strong><strong><meta charset=\"utf-8\"><strong>Norwest Success Story<\/strong><\/strong><\/strong><\/h1>\n","innerContent":["\n<h1 class=\"has-teal-color has-text-color\"><strong><strong><meta charset=\"utf-8\"><strong>Norwest Success Story<\/strong><\/strong><\/strong><\/h1>\n"]},{"blockName":"core\/spacer","attrs":{"height":"16px"},"innerBlocks":[],"innerHTML":"\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","innerContent":["\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n"]},{"blockName":"core\/heading","attrs":[],"innerBlocks":[],"innerHTML":"\n<h2><strong><strong><strong><meta charset=\"utf-8\"><strong><strong>How legendary VC Norwest Venture Partners, with $6B in capital, uses CB Insights at every stage of investing<\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n","innerContent":["\n<h2><strong><strong><strong><meta charset=\"utf-8\"><strong><strong>How legendary VC Norwest Venture Partners, with $6B in capital, uses CB Insights at every stage of investing<\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n"]}],"innerHTML":"\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:60%\">\n\n\n\n<\/div>\n","innerContent":["\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:60%\">",null,"\n\n",null,"\n\n",null,"<\/div>\n"]},{"blockName":"core\/column","attrs":{"verticalAlignment":"center","width":""},"innerBlocks":[{"blockName":"acf\/themed-media","attrs":{"name":"acf\/themed-media","data":{"media_type":"image","_media_type":"field_619d1eb7682b9","image":5222,"_image":"field_6197fd1d77fb0","shadow_color":"none","_shadow_color":"field_6197fcdf7dfc5","alignment":"fill-container","_alignment":"field_6198025dcfad7"},"mode":"preview"},"innerBlocks":[],"innerHTML":"","innerContent":[]}],"innerHTML":"\n<div class=\"wp-block-column 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style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","innerContent":["\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n"]},{"blockName":"core\/media-text","attrs":{"mediaId":6193,"mediaLink":"https:\/\/www.cbinsights.com\/resources\/case-studies\/block-case-study\/kumar-dandapani_circle-mint\/","mediaType":"image","mediaWidth":20,"mediaSizeSlug":"full","isStackedOnMobile":false,"verticalAlignment":"center","className":"profile"},"innerBlocks":[{"blockName":"core\/heading","attrs":{"level":3},"innerBlocks":[],"innerHTML":"\n<h3><strong><strong><meta charset=\"utf-8\"><strong><strong>Kumar Dandapani<\/strong><\/strong><\/strong><\/strong><\/h3>\n","innerContent":["\n<h3><strong><strong><meta charset=\"utf-8\"><strong><strong>Kumar Dandapani<\/strong><\/strong><\/strong><\/strong><\/h3>\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p><meta charset=\"utf-8\">Former Head of Data Science, Norwest Venture Partners<\/p>\n","innerContent":["\n<p><meta charset=\"utf-8\">Former Head of Data Science, Norwest Venture Partners<\/p>\n"]}],"innerHTML":"\n<div class=\"wp-block-media-text alignwide is-vertically-aligned-center profile\" style=\"grid-template-columns:20% auto\"><figure class=\"wp-block-media-text__media\"><img src=\"https:\/\/www.cbinsights.com\/wp-content\/uploads\/2022\/01\/Kumar-Dandapani_Circle-Mint.png\" alt=\"\" class=\"wp-image-6193 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n\n<\/div><\/div>\n","innerContent":["\n<div class=\"wp-block-media-text alignwide is-vertically-aligned-center profile\" style=\"grid-template-columns:20% auto\"><figure class=\"wp-block-media-text__media\"><img src=\"https:\/\/www.cbinsights.com\/wp-content\/uploads\/2022\/01\/Kumar-Dandapani_Circle-Mint.png\" alt=\"\" class=\"wp-image-6193 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">",null,"\n\n",null,"<\/div><\/div>\n"]}],"innerHTML":"\n\n\n\n","innerContent":["\n",null,"\n\n",null,"\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"acf\/section-extended","attrs":{"name":"acf\/section-extended","data":{"placement":"reduced-width","_placement":"field_617b70a2c90b3","background_color":"","_background_color":"field_617b6f6fc90b1","text_color":"","_text_color":"field_617b7048c90b2","background_image":"","_background_image":"field_619ec12a91823","background_sizing":"auto","_background_sizing":"field_619ed313bb7cb","background":"","_background":"field_619ec26c484c6","background_desktop_image":"","_background_desktop_image":"field_619ec12a91823","background_desktop_sizing":"auto","_background_desktop_sizing":"field_619ed313bb7cb","background_desktop":"","_background_desktop":"field_619ec2b5484c7","padding_vertical":"none","_padding_vertical":"field_61dcb4d13d872","show_border":"0","_show_border":"field_61dcbd267eb65","show_shadow":"0","_show_shadow":"field_61dcfa3d75bbc"},"mode":"preview"},"innerBlocks":[{"blockName":"acf\/section-extended","attrs":{"name":"acf\/section-extended","data":{"placement":"reduced-width","_placement":"field_617b70a2c90b3","background_color":"","_background_color":"field_617b6f6fc90b1","text_color":"rgb(10,0,0)","_text_color":"field_617b7048c90b2","background_image":"","_background_image":"field_619ec12a91823","background_sizing":"auto","_background_sizing":"field_619ed313bb7cb","background":"","_background":"field_619ec26c484c6","background_desktop_image":"","_background_desktop_image":"field_619ec12a91823","background_desktop_sizing":"auto","_background_desktop_sizing":"field_619ed313bb7cb","background_desktop":"","_background_desktop":"field_619ec2b5484c7","padding_vertical":"none","_padding_vertical":"field_61dcb4d13d872","show_border":"1","_show_border":"field_61dcbd267eb65","border_style":["solid"],"_border_style":"field_61dcbd517eb66","show_shadow":"1","_show_shadow":"field_61dcfa3d75bbc","shadow_color":"navy","_shadow_color":"field_61dcb6490bdb1","section_shadow":"","_section_shadow":"field_61dcf7fcb3c0a"},"mode":"preview"},"innerBlocks":[{"blockName":"core\/columns","attrs":{"verticalAlignment":"top"},"innerBlocks":[{"blockName":"core\/column","attrs":{"verticalAlignment":"top"},"innerBlocks":[{"blockName":"core\/heading","attrs":{"level":3},"innerBlocks":[],"innerHTML":"\n<h3>Key Results:<\/h3>\n","innerContent":["\n<h3>Key Results:<\/h3>\n"]},{"blockName":"core\/list","attrs":[],"innerBlocks":[],"innerHTML":"\n<ul><li>Created an efficient, real-time system to keep track of deal flow across industries<\/li><\/ul>\n","innerContent":["\n<ul><li>Created an efficient, real-time system to keep track of deal flow across industries<\/li><\/ul>\n"]},{"blockName":"core\/list","attrs":[],"innerBlocks":[],"innerHTML":"\n<ul><li>Developed critical insights into emerging technology are used to advise the team's portfolio companies, such as Uber, Udemy, and Casper<\/li><\/ul>\n","innerContent":["\n<ul><li>Developed critical insights into emerging technology are used to advise the team's portfolio companies, such as Uber, Udemy, and Casper<\/li><\/ul>\n"]}],"innerHTML":"\n<div class=\"wp-block-column is-vertically-aligned-top\">\n\n\n\n<\/div>\n","innerContent":["\n<div class=\"wp-block-column 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style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","innerContent":["\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n"]},{"blockName":"core\/heading","attrs":[],"innerBlocks":[],"innerHTML":"\n<h2>Norwest is <span class=\"has-inline-color has-dark-purple-color\">a Silicon Valley legend<\/span> with a global portfolio&nbsp;<\/h2>\n","innerContent":["\n<h2>Norwest is <span class=\"has-inline-color has-dark-purple-color\">a Silicon Valley legend<\/span> with a global portfolio&nbsp;<\/h2>\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>Since 1961, Norwest has funded more than 600 companies across a wide range of industries including consumer products\/services, healthcare, enterprise, business and financial services.&nbsp;<\/p>\n","innerContent":["\n<p>Since 1961, Norwest has funded more than 600 companies across a wide range of industries including consumer products\/services, healthcare, enterprise, business and financial services.&nbsp;<\/p>\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>Headquartered in Palo Alto, CA, and primarily investing in the U.S., India, and Israel, Norwest\u2019s portfolio includes the likes of Casper, Udemy, OpenDoor and Cognitive Scale. Among its alumni are companies such as:&nbsp;<\/p>\n","innerContent":["\n<p>Headquartered in Palo Alto, CA, and primarily investing in the U.S., India, and Israel, Norwest\u2019s portfolio includes the likes of Casper, Udemy, OpenDoor and Cognitive Scale. Among its alumni are companies such as:&nbsp;<\/p>\n"]},{"blockName":"core\/list","attrs":[],"innerBlocks":[],"innerHTML":"\n<ul><li>Jet.com, acquired by Walmart for $3.3B&nbsp;<\/li><li>Kendra Scott, acquired by Berkshire for $1.2B&nbsp;<\/li><li>Apigee, acquired by Google for $625M<\/li><li>1010Data, acquired for $500M<\/li><li>LendingClub $5.42B IPO Valuation<\/li><li>FireEye $2.35B IPO Valuation<\/li><li>RetailMeNot $926.1M IPO Valuation&nbsp;<\/li><li>Rackspace $1.44B IPO Valuation<\/li><li>Solaredge Tech $685.2M IPO Valuation<\/li><li>Kayak $979.5M IPO Valuation<\/li><li>iRhythm $343M IPO Valuation<\/li><\/ul>\n","innerContent":["\n<ul><li>Jet.com, acquired by Walmart for $3.3B&nbsp;<\/li><li>Kendra Scott, acquired by Berkshire for $1.2B&nbsp;<\/li><li>Apigee, acquired by Google for $625M<\/li><li>1010Data, acquired for $500M<\/li><li>LendingClub $5.42B IPO Valuation<\/li><li>FireEye $2.35B IPO Valuation<\/li><li>RetailMeNot $926.1M IPO Valuation&nbsp;<\/li><li>Rackspace $1.44B IPO Valuation<\/li><li>Solaredge Tech $685.2M IPO Valuation<\/li><li>Kayak $979.5M IPO Valuation<\/li><li>iRhythm $343M IPO Valuation<\/li><\/ul>\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>Because Norwest funds a diverse and dynamic set of companies across multiple industries, geographies and stages, the team must quickly digest an enormous amount of data every&nbsp;day to identify trends, discover investment opportunities and stay ahead of its peers.&nbsp;<\/p>\n","innerContent":["\n<p>Because Norwest funds a diverse and dynamic set of companies across multiple industries, geographies and stages, the team must quickly digest an enormous amount of data every&nbsp;day to identify trends, discover investment opportunities and stay ahead of its peers.&nbsp;<\/p>\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>Norwest needed an efficient, real-time system to keep track of deal flow across industries, as well as to monitor portfolio companies. The investment team also wanted to understand emerging industry trends and the startups participating in those spaces.&nbsp;<\/p>\n","innerContent":["\n<p>Norwest needed an efficient, real-time system to keep track of deal flow across industries, as well as to monitor portfolio companies. The investment team also wanted to understand emerging industry trends and the startups participating in those spaces.&nbsp;<\/p>\n"]},{"blockName":"core\/spacer","attrs":{"height":"40px"},"innerBlocks":[],"innerHTML":"\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","innerContent":["\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n"]},{"blockName":"core\/heading","attrs":[],"innerBlocks":[],"innerHTML":"\n<h2>Norwest uses CB Insights to <span class=\"has-inline-color has-dark-purple-color\">discover, assess and nurture deals<\/span><\/h2>\n","innerContent":["\n<h2>Norwest uses CB Insights to <span class=\"has-inline-color has-dark-purple-color\">discover, assess and nurture deals<\/span><\/h2>\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>Having recently raised its third consecutive $1.2B fund, Norwest had ample deal flow but was seeking a systematic method of monitoring emerging companies. The team was also interested in using a platform to streamline its efforts to guide current portfolio companies.&nbsp;<\/p>\n","innerContent":["\n<p>Having recently raised its third consecutive $1.2B fund, Norwest had ample deal flow but was seeking a systematic method of monitoring emerging companies. The team was also interested in using a platform to streamline its efforts to guide current portfolio companies.&nbsp;<\/p>\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>Norwest now integrates CB Insights into three critical stages of its process:&nbsp;<\/p>\n","innerContent":["\n<p>Norwest now integrates CB Insights into three critical stages of its process:&nbsp;<\/p>\n"]},{"blockName":"core\/list","attrs":[],"innerBlocks":[],"innerHTML":"\n<ul><li><strong>Discovering opportunities:<\/strong>&nbsp;To identify new investment opportunities, Norwest uses Deal and Company Search to find promising startups in targeted geographies and industries. The team also uses CB Insights to monitor and analyze industries of interest by building custom feeds, and using Deal Search to monitor financing rounds and exits across multiple industries.<\/li><li><strong>Assessing deals:<\/strong>&nbsp;Email alerts push important deal flow information directly to the Norwest team, giving them real-time updates of the startup landscape. The&nbsp;team also utilizes CB Insights Collections, curated by CB Insights research analysts, to get an instant view into areas of interest such as Enterprise IT.&nbsp;<\/li><li><strong>Nurturing deals:<\/strong> To support portfolio management efforts, Norwest uses Company Search to build custom feeds that monitor portfolio companies and competitors. Custom data feeds condense hours of research into a summary dashboard that shows breaking news across only the markets Norwest cares about.<\/li><\/ul>\n","innerContent":["\n<ul><li><strong>Discovering opportunities:<\/strong>&nbsp;To identify new investment opportunities, Norwest uses Deal and Company Search to find promising startups in targeted geographies and industries. The team also uses CB Insights to monitor and analyze industries of interest by building custom feeds, and using Deal Search to monitor financing rounds and exits across multiple industries.<\/li><li><strong>Assessing deals:<\/strong>&nbsp;Email alerts push important deal flow information directly to the Norwest team, giving them real-time updates of the startup landscape. The&nbsp;team also utilizes CB Insights Collections, curated by CB Insights research analysts, to get an instant view into areas of interest such as Enterprise IT.&nbsp;<\/li><li><strong>Nurturing deals:<\/strong> To support portfolio management efforts, Norwest uses Company Search to build custom feeds that monitor portfolio companies and competitors. Custom data feeds condense hours of research into a summary dashboard that shows breaking news across only the markets Norwest cares about.<\/li><\/ul>\n"]},{"blockName":"core\/spacer","attrs":{"height":"8px"},"innerBlocks":[],"innerHTML":"\n<div style=\"height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","innerContent":["\n<div style=\"height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n"]},{"blockName":"core\/pullquote","attrs":{"style":{"border":{"color":"#c3c3c3"}},"className":"is-style-default"},"innerBlocks":[],"innerHTML":"\n<figure class=\"wp-block-pullquote is-style-default has-border-color\" style=\"border-color:#c3c3c3\"><blockquote><p>\u201cCB Insights has been particularly useful for running searches around non-traditional performance metrics... This gives us a more nuanced understanding of a company\u2019s health and refines our knowledge of the best opportunities\u201d<\/p><cite>- Kumar Dandapani<\/cite><\/blockquote><\/figure>\n","innerContent":["\n<figure class=\"wp-block-pullquote is-style-default has-border-color\" style=\"border-color:#c3c3c3\"><blockquote><p>\u201cCB Insights has been particularly useful for running searches around non-traditional performance metrics... 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